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Advertising Agency: Cheil Communications, New Delhi, India
Creative Directors: Prathap Suthan, Viral Pandya, Vedobroto Roy
Art Directors: Geetu Kashyap, Viral Pandya
Copywriters: Vedobroto Roy, Prathap Suthan
Illustrator: Atanu Roy
Published: December 2007

Advertising Agency: age. Comunicações, São Paulo, Brasil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Luter Filho
Copywriter: Ana Reber
Illustrator: Elisa Sassi
Published: May 2007

The New York City Department of Education has just approved the first-ever advertising and media public high school. It will be called The High School for Innovation in Advertising and Media. For short it will be called I.AM High, which … speaks for itself.

Advertising Agency: age. Comunicações, São Paulo, Brasil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Luter Filho
Copywriter: Ana Reber
Illustrator: Melissa Lagoa
Published: May 2007

Advertising Agency: age. Comunicações, São Paulo, Brasil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Luter Filho
Copywriter: Ana Reber
Illustrator: Brasílio Matsumoto
Published: May 2007

For the record, we’ve never felt a compulsion to watch Joss Stone wrap her lips around a chocolate shaft. But don’t mind us, Cadbury. We just work here.

Guest columnist Sean X Cummings, in response to the ongoing Yahoo/ Microsoft acquisition dance along with Google’s response, has several things to say about the deal and how the pace of technology growth is out pacing the ability of some marketers to keep ups with and master the influx of new media.

Lewis Lazare ran an item in his Sun Times column on Feb. 8 about research indicating the three most-liked commercials in the 2008 Super Bowl of Advertising were all story-driven.

This led legendary director, Joe Pytka, to send Lazare a note.

I have been lobbying for years to change the way advertisers think, and the results of the commercials I directed that were mentioned in your column reinforce this notion. I’ve treasured my relationship with the long-form commercial through my work for Hallmark and Anheuser-Busch, and I’m grateful for your insight into what we both regard as a serious problem in our industry — the disregard for respect for the public.

The notion of telling a good story is quickly becoming a lost art — both in commercials and cinema — and I commend you in recognizing that. Please keep this forum open.

Here’s a long-format storytelling spot for Hallmark from Pytka and Leo Burnett:

For 26 years, software programmers have provided “boss buttons” to slacker cubicle jockeys who don’t want their supervisors seeing how much company time is being wasted on Puzzle Pirates or Smallville fan fiction. Now, CareerBuilder.com puts a nice spin on the concept with its boss-button ad on CollegeHumor.com. If your manager walks up while you’re browsing NSFW videos like “Chris Berman Goes Crazy,” just click the banner ad. But you might want to make sure your résumé is up to date first. Via Banner Blog.

—Posted by David Griner

Let me start out by saying that I am a rookie blogger and, amateur that I am, I am greatly looking forward to my new role on Adage.com's Small Agency Diary. I must apologize in advance for any lack of blog etiquette.