Hasta La Creative!

As if the country’s official tourism slogan, “Welcome to Scotland,” weren’t underwhelming enough, now the Scottish film industry has developed a questionable campaign of its own, promoting the nation as a great place for filmmaking—because it’s such a grim and cheerless slab of land. “If we keep promoting Scotland as a country with lovely views and landscapes,” says Scottish Screen location manager Belle Doyle, “we are not going to rank too highly, because there are many other countries which are completely stunning.” A plan to celebrate one’s urban/industrial blight is so superficially dumb that it must be secretly genius (hey, it worked in Trainspotting), so it’ll probably make fools of all the naysayers. Knowing that, we’re prepared to jump on their bandwagon and call for Scotland to extend the idea and present its inhabitants generally as inarticulate, kilted louts who drink too much and make eyes with the livestock. Or worse, suggest that these guys are your average Scots.

—Posted by David Kiefaber

Whenever you’re in Orlando, chances are you’ll see a car like this driving around. All I can say is, even though I’ve been in Orlando and went out for dinner quite a few times, there’s only one place I remember where you can eat ‘the best lobsters in town’… I wonder why that is.

Great stunt for the Boston Lobster Feast!

(TrendHunter.com) Java beans lovers are gonna love love love this. The Yuno PC is a new personal computer concept that allows you to get the most out of your morning coffee. You dont have to go sit at your computer or notebook or check the TV or paper. You can start your day in style anywhere you want, the garden, t…

It’s a fact that if you are a marketeer, a lot depends on how well you can wrap up your message to sell your product. Presentation is everything. The way you propose your product, supported by testimonials and based on facts that have been broadcasted on international TV stations will definitely determine the success of a product. Word of mouth will also help you out a bit, because nowadays, people very often rely on the statements their peers make before they decide to purchase a product. The perfect illustration of a great marketing stunt is the (most likely photoshopped) product below. Needless to say, this is so much more than the bare product could ever be. This carries a story, and stories sell. Even when this is a fake, it points out exactly what marketing is all about. You can make people want something, and they’ll be happy to pay a little more for it, as long as you succeed in wrapping it up nicely before you deliver.

Lesson learned.

(TrendHunter.com) Negative words are not exactly a good thing to expose sick patients to. Serbia has decided to implement a new rule banning gossip from all hospitals in the country. They’ve also said they wouldn’t tolerate rudeness, grouchy moods. The staff were also prohibited from accepting brides (gifts, money) i…

NEW YORK (AdAge.com) — Think about online dating, and what likely comes to mind are 20-somethings trolling web pages in the hopes of finding a love connection. But increasingly, those trollers are more like 50-somethings, single baby boomers looking for dates.

Ogilvy & Mather’s work for Dove has found another fan: Craigslist founder Craig Newmark. Speaking at a Columbia University panel, Newmark said the “Campaign for Real Beauty” campaign works because it tells a simple truth about the beauty industry. He even has a suggestion for an ad: buy a placement in Vogue that would simply read, “This magazine is a lie.” Mike Hemingway, the global managing director at Ogilvy who was on the same panel, wasn’t quite ready to take him up on his idea. Questioned about the possible hypocrisy of one Unilever brand acting high and mighty while another, Axe, gets down and dirty, Hemingway admitted it’s a “fair question.” At the same time, he pointed to the scoreboard: Dove’s uplifting videos got about 14 million views, while the backlash got 14,000. But actually, the figures are a little different—the backlash video has 103,000 views.

—Posted by Brian Morrissey

(TrendHunter.com) Brands have been sponsoring music videos and movies to promote their products for a long time. These days there is hardly a new video that doesn’t contain blatant shots of a new phone model, a soft drink or computer brand. But in a somewhat uncoventional move, Alesha Dixon, the former Mis-Teeq singe…

Earlier this week, we posted this Reebok commercial, in which Eli Manning sends the 1972 Miami Dolphins a gift after keeping the New England Patriots from completing a perfect season. Naturally, they had another version ready to go, in the (then seemingly likely) event of a Patriots victory. Via Deadspin.

—Posted by Tim Nudd

Running for office in Ohio’s 3rd Congressional Distict, ad agency owner David Esrati is trying to get the word out about his campaign.

He’s running against the Republican incumbent Mike Turner, who used to be the mayor of Dayton. And that’s what makes the spot below so interesting:

When Mike Turner was Mayor, he had me arrested for a silent symbolic protest. We went to court, not once, or twice, but five times. We offered to not file a lawsuit against the City if they dropped charges, but they insisted that I would have to plead guilty to one.

They lost five times. Remember, Mike is the one who went to law school, not me.

This is a great spot for YouTube, ’cause if you’re at work you don’t need the volume up to get the message.