(TrendHunter.com) Have a kid that wants to literally put the pedal to the metal? This Ferrari pedal car is just the trick. Or you can hire an olympic sprinter to push your little DNA spawn around the estate too. Notice how the kid is outfitted with all the gear? Not included. How cute would this look next to your ful…
(TrendHunter.com) Finally, we don’t have to shell out more than $500 to have a powerful phone. Sony Ericsson announed a new G line of touchscreen smartphones for the masses. The first G-models, G900 and G700, were unveiled at the Mobile World Congress, Spain.
Press Release
10 February 2008
The G700 is here to he…
(TrendHunter.com) Lexus introduced its LF-A Roadster concept car at the Chicago 2008 Auto Show. The LF-A is a 2-seat sports car, constructed out of lightweight carbon fiber and aluminum, and stands only 48-inches high.
The 2008 Auto Show runs from February 8th to 17th at McCormick Place, Lake Shore Drive at 23 rd St…
LONDON – Despite capturing the imagination of the media and public, Facebook has been beaten to the honour of being named the fastest growing website in 2007, by BeatThatQuote.com.
NEW YORK (AdAge.com) — Want to talk about massive display share? Forget Yahoo and Microsoft — it's Yahoo and News Corp. that could shake up that world. The two companies are discussing a deal that would make News Corp.'s Fox Interactive Media assets part of Yahoo in exchange for a 20% stake in the newly combined entity, according to a person familiar with discussions.
NEW YORK (AdAge.com) — To have an upfront presentation or not to have an upfront presentation? With the recently settled writers strike crippling program development and accelerating ratings erosion, it's a question broadcast networks have dithered about for weeks.
NEW YORK (AdAge.com) — The Reader's Digest Association is continuing its transformation under former Fairchild chief Mary Berner, killing off its Light & Tasty brand next month and shifting its paid circulation of 500,000 to a new magazine called Healthy Cooking.
Dear journalists:
We at Hewlett-Packard regret spying on you, and are delighted to have reached a settlement. We’ve routed the agreed-upon sums of money directly into your bank accounts. As a courtesy, we’ve also paid your utility and Internet bills from those accounts. (One of you was three months behind with Comcast!) As an added gesture, we have renewed your driver’s licenses and remotely reformatted the hard drives of your PCs and iPhones to improve performance. Some of your stock portfolios were overly speculative—we’ve made adjustments. While you were at work, we also cleaned and redecorated your homes (purple shag rugs?) and left mints on your pillows. In several cases, wardrobe enhancements were required. (Gray is the new black.) You may notice some changes at your workstations. Disregard any whirring noises, and remember to speak clearly into the potted plants. We would also like to offer you spots in our successful “Hands†advertising campaign. Naturally, the ads will not show your faces. We at HP take the issue of privacy very seriously.
Warmly,
Hewlett-Packard
—Posted by David Gianatasio
Sometimes even lowly coffee brands needs the occasional boost.
(TrendHunter.com) The Israeli made Aerotel GeoSkeeper is a GPS enabled device that can be strapped to the wrist of an senior citizen or child and programmed to set off an alarm and send their location if they leave a defined area, neighborhood for example. The GeoSkeeper has an embedded quad-band GSM/GPRS module and …
Hair won’t go out anymore.
Activ M Anti-Hairloss Tonic
Advertising Agency: DDB, Duesseldorf, Germany
Executive Creative Director: Amir Kassaei, Eric Schoeffler
Creative Director: Heiko Freyland, Raphael Milczarek
Art Director: Fabian Kirner, Michael Kittel
Copywriter: Felix Lemcke, Jan Propach
Artist: Andreas Siebert
Photographer: Hans Starck
Illustration: Michael Kittel, Dino So, Beate Weiler
Digital Imaging: Stefan Kranefeld
Published: March 2007
Hair won’t go out anymore.
Activ M Anti-Hairloss Tonic
Advertising Agency: DDB, Duesseldorf, Germany
Executive Creative Director: Amir Kassaei, Eric Schoeffler
Creative Director: Heiko Freyland, Raphael Milczarek
Art Director: Fabian Kirner, Michael Kittel
Copywriter: Felix Lemcke, Jan Propach
Artist: Andreas Siebert
Photographer: Hans Starck
Illustration: Michael Kittel, Dino So, Beate Weiler
Digital Imaging: Stefan Kranefeld
Published: March 2007
Hair won’t go out anymore.
Activ M Anti-Hairloss Tonic
Advertising Agency: DDB, Duesseldorf, Germany
Executive Creative Director: Amir Kassaei, Eric Schoeffler
Creative Director: Heiko Freyland, Raphael Milczarek
Art Director: Fabian Kirner, Michael Kittel
Copywriter: Felix Lemcke, Jan Propach
Artist: Andreas Siebert
Photographer: Hans Starck
Illustration: Michael Kittel, Dino So, Beate Weiler
Digital Imaging: Stefan Kranefeld
Published: March 2007
Members of the adverati are increasingly calling for branded utility. You might even say it’s a mantra for a new year. But what is it? What does it look like? And how might we sell it in?
Benjamin Palmer of Barbarian said, “For the same budget and energy as we expend on current forms of advertising, we could be making something more tangible, useful and reusable that plays a more integral part in the consumer’s life. This is ‘interactive,’ which is not synonymous with ‘online,’ by the way.”
Something more tangible, useful and reusable pretty much sums it up. Advertising isn’t any of these things. But could it be? I think yes. It just won’t look like any advertising we know, so we’ll want to call it something else, something clever like branded utility. The consumer, on the other hand, will not make such distinctions. The consumer will just say thanks for the helping hand.
Here are some ways brands can get into the branded utility game:
And so on…
I’d love to hear your ideas on branded utility as a concept and also entertain any examples–real or imagined–you’d like to share.
Click the message above for more consumer-generated political advertising with a sense of humor.
LONDON – Virgin Media has appointed Alex Green as its new managing director of Portal, a role that will see Green responsible for accelerating the company’s online presence.
NEW YORK (AdAge.com) — Prone as I am to wandering outside in shorts on 35-degree days, I find myself flipping over to the Weather Channel regularly to catch the net's trusty local forecasts or whenever nothing else on the tube catches my eye. That sounds like an insult — the Weather Channel as a fallback option — but it isn't intended as one. Rather, the network ranks as one of the only reliable entities on the cable dial, one of the few that — younger viewers and buzzily buzzy internet buzz be damned — has remained true to its core mission.
LONDON – The Guardian has suffered the biggest year-on-year drop in readership numbers across national daily titles between 2006 and 2007, according to NRS figures.
(TrendHunter.com) Airports are a huge part of a city or country’s pride, as it is often the first impression visitors have of the location. Chances are, if you’ve done quite a bit of traveling, you’ve gone through London’s Heathrow Airport. It’s one of the world’s most popular destinations, as well as being a locatio…
Airports are a huge part of a city or country’s pride, as it is often the first impression visitors have of the location. Chances are, if you’ve done quite a bit of traveling, you’ve gone through London’s Heathrow Airport. It’s one of the world’s most popular destinations, as well as being a locatio…
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