Slowing M&A Market Good — and Bad — for You

NEW YORK (AdAge.com) — The mergers-and-acquisitions outlook for 2008 appears much more modest than the whirlwind that was 2007, thanks to talk of a recession, bleak ad-spending projections and a credit crunch that may eliminate many financial buyers from the market.

They’re the Little Elves That Could


NEW YORK (AdAge.com) — Forget the subservient Chicken, the Whopper Freakout and Monk-e-Mail. When it comes to digital campaigns, OfficeMax's ElfYourself has left them all in the dust.

Bud Light Steals A-B’s Ad Thunder at Super Bowl


CHICAGO (AdAge.com) — Anheuser-Busch plans to devote at least seven of its nine Super Bowl spots to Bud Light — believed to be the most ads ever placed behind a single brand in the big game.

From Goodby to Great: How Shop Built a ‘Content House’


SAN FRANCISCO (AdAge.com) — For a couple of years now, Goodby has been firing on all cylinders. There's the new business lately, but what's even more impressive, especially for a shop with a highly creative DNA, is Goodby's success in accumulating strong business case studies for big brands. That, among other reasons, is why the agency tops Ad Age's Agency A-List.

Melissa Sandals: Mongolian Race

Melissa Sandals: Mongolian Race

The Voyages Of Melissa.

Advertising Agency: Casa Darwin, São Paulo, Brazil
Creative Director / Copywriter: Rodrigo Leão
Art Director: Rodrigo Butori
Illustrator: Mi-Zo, Rodrigo Butori
Photographer: Mi-Zo
Published: January 2008

Melissa Sandals: Wild West

Melissa Sandals: Wild West

The Voyages Of Melissa.

Advertising Agency: Casa Darwin, São Paulo, Brazil
Creative Director / Copywriter: Rodrigo Leão
Art Director: Rodrigo Butori
Illustrator: Mi-Zo, Rodrigo Butori
Photographer: Mi-Zo
Published: January 2008

Melissa Sandals: Echo Tech Island

Melissa Sandals: Echo Tech Island

The Voyages Of Melissa.

Advertising Agency: Casa Darwin, São Paulo, Brazil
Creative Director / Copywriter: Rodrigo Leão
Art Director: Rodrigo Butori
Illustrator: Mi-Zo, Rodrigo Butori
Photographer: Mi-Zo
Published: January 2008

Pedigree: Bush

Pedigree: Bush

They don’t judge. They don’t hate. They don’t give up.
For the love of dogs.

Advertising Agency: TBWA, São Paulo, Brazil
Creative Director: Cibar Ruiz
Art Director: Caio Grafietti
Copywriter: Marcelo Arbex

Pedigree: Putin

Pedigree: Putin

They don’t judge. They don’t hate. They don’t give up.
For the love of dogs.

Advertising Agency: TBWA, São Paulo, Brazil
Creative Director: Cibar Ruiz
Art Director: Caio Grafietti
Copywriter: Marcelo Arbex

Pedigree: Hitler

Pedigree: Hitler

They don’t judge. They don’t hate. They don’t give up.
For the love of dogs.

Advertising Agency: TBWA, São Paulo, Brazil
Creative Director: Cibar Ruiz
Art Director: Caio Grafietti
Copywriter: Marcelo Arbex

Nivea Sensitive: Razor

Nivea Sensitive: Razor

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director: Joachim Glawion
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Published: 2007

Global 2000: Holland

Global 2000: Holland

Stop global warming. Save Holland.

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director: Joachim Glawion
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Published: 2007

Global 2000: France

Global 2000: France

Stop global warming. Save France.

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director: Joachim Glawion
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Published: 2007

Global 2000: Croatia

Global 2000: Croatia

Stop global warming. Save Croatia.

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director: Joachim Glawion
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Published: 2007

FOX Life: Desperate Housewives

FOX Life: Desperate Housewives

Advertising Agency: Torke, Lisbon, Portugal

FOX’s 4th Season of House: Bandage

FOX's 4th Season of House: Bandage

Advertising Agency: Torke, Lisbon, Portugal

FOX’s 4th Season of House: Mask

FOX's 4th Season of House: Mask

Advertising Agency: Torke, Lisbon, Portugal

TUI: Hawaiian print

TUI: Hawaiian print

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas
Art Directors: Ole Kleinhans, Markus Kremer
Copywriter: Thomas Heyen

Disco With Your Baby – Clubs Cater to Mothers with Babies (VIDEO)

(TrendHunter.com) Baby Loves Disco started in the US, by dancer Heather Murphy, and has now landed in the UK (when I am based) and I love it. It is the ultimate in a child friendly night out – a disco with your baby!

Basically it is a club night that takes placed during week-day afternoons with everything you woul…

Jeff Goodby on Asian creativity

BALI – A fellow inhabitant of the Pacific Rim, I’ll soon be welcoming you to the Spikes 2008.