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Publicis Groupe is intent on helping corporations go green. As such, they’ve purchased Act Now, a pioneering sustainability consultancy in San Francisco. Effective immediately, Act Now will be part of the new Saatchi & Saatchi S network. The group’s mission is to “activate corporate and consumer action on a mass scale to address environmental and economic sustainability.”
Kevin Roberts, CEO Worldwide Saatchi & Saatchi, said, “Sustainability is not a fad for me. It is something that comes right from a core belief that going forward, it will be impossible for a brand to be truly loved by consumers unless it creates a positive, sustainable impact.â€
Act Now’s Adam Werbach has been appointed CEO of Saatchi & Saatchi S and will report to Andy Murray, Global CEO of Saatchi & Saatchi X.
San Francisco Chronicle has an article from earlier this month on Werbach’s work for Wal-Mart, a fact which apparently caused some purist enviros to choke on their tofu pops.
NEW YORK (AdAge.com) — KFC Corp. has cooked up a tasty bit of ambush marketing for the Super Bowl, but what if the players turn out to be too chicken to play along?
NEW YORK (AdAge.com) — Alec Gerster will retire as the CEO of Initiative Worldwide in March and Richard Beaven, CEO of Initiative North America, will take his post, the Interpublic Group of Cos.' agency said today.
Fearless follower of all things American Apparel, Copyranter brings us American Apparel’s apparent video debut.
Captain D’s seafood may taste OK, but it has some anger management issues. In a pair of new ads, an office drone who’s eating a burger and a couple who’ve ordered pizza get “tailsmacked†by a giant orange fish, who would prefer it if you’d eat his fried brethren instead. (Also, do not laugh around the fish, as it only sets him off more.) There’s a Web site, too, where you can upload photos of yourself and receive the same abuse. Proceed to Captain D’s at your own risk. The campaign is by Goodness Mfg, led by former Crispin execs.
—Posted by Tim Nudd
LAS VEGAS (AdAge.com) — Marketers have to get ready to lose control and authority as advertising adapts to the rules of digital media, the CEO of Denuo Group told attendees at the annual National Association of Television Program Executives conference yesterday.
NEW YORK — Alec Gerster, the chief executive of Initiative Media, the Interpublic-owned media network, is leaving the role.
Glutton for semi-participatory story ideas that I am, I decided to view a full day's worth of pre-game shows a few Sundays back. What I learned was this: To ingest a salvo of NFL pre-game coverage between 11 a.m. and 1 p.m. ET, and another full hour before the Sunday-night contest, is to tell your cerebral cortex who's boss in a way that could well affect your ability to experience joy, pain and other sensations later in life.
Obama buys buys a (Boston) Super Bowl ad. Which doesn’t come with a 3 million dollar pricetag. But still. Did you see the Speak up article “The Hardest Working Presidential Candidate Logo “ btw?
Stefan Sagmeister talks to ideasonideas about everything from celebrity to bad plums.
Badland in India, Sunil wonders if that Cannes award-winning tv commercial for New Zealand Telecom could be the “inspiration” for the Airtel ad currently being aired on the Indian airwaves. Maybe. Either way, cute ads both of them.
The Zag Blog does a mini interview with us about the super bowl. I admit I only ever watch the ads. Quelle surprise, right?
LONDON – Alec Gerster, Initiative’s worldwide chief executive and chairman, is to retire on March 1 and will be succeeded by Richard Beaven, chief executive and chairman of Initiative North America.
We’re expecting a good show this year, partly because of all the buzz-building teasers. Other factors: agencies depended less on UGC than in Super Bowl ’07, :30 spots cost more on average, and you’ll see interaction from audience members (mobile voting/ranking, secret online spots).
Media Post says GoDaddy might do two spots instead of one. One will be a spot where some people talk about “beaver” and that “too-hot” Exposure spot.
While we’re doing the whole Super Bowl thing over here in America, Teleflorist in the UK is giving us a nod with a new (?) spot which is modeled after the rose petal scene from the movie American Beauty.
LONDON – Digital marketing group TradeDoubler’s UK revenue rocketed by 128.6 per cent last year compared with 2006, following its acquisition of The Search Works’ parent company the IMW Group last July.
Shelly Lazarus, the CEO of Ogilvy & Mather, is speaking my language.
“Brands are more than checkbooks to develop content. Brands are cultural artifacts that have inherent story values. We see ourselves as being both in the entertainment business and the product business.”
But she loses me here:
“We can come up with a brand idea, but we can’t do programming. We wouldn’t start to even try.”
Why wouldn’t we try? In my opinion, we in the agency business need to do the work. It goes without saying that we’d partner with our friends in the production community to create advertainment, just like we do with advertising.
[via Ad Age]
LAS VEGAS (AdAge.com) — The CEO of one of the marketing world's biggest buying firms, Starcom MediaVest Group CEO Renetta McCann, called on TV producers to come up with more programs that target specific demographic groups, even if the programs didn't become among the top-rated on the small screen.
LONDON – The National Magazine Company’s digital arm, Hearst Digital, has created GetlippyTV, an online TV channel to support the publisher’s monthly women’s lifestyle title Company.
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