Jan 31

It’s the Adrants Super Bowl 2008 Primer!

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planters_superbowl.jpg

We’re expecting a good show this year, partly because of all the buzz-building teasers. Other factors: agencies depended less on UGC than in Super Bowl ’07, :30 spots cost more on average, and you’ll see interaction from audience members (mobile voting/ranking, secret online spots).

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