LONDON – Nigel Bogle, the group chief executive officer at Bartle Bogle Hegarty is to take the role of group chairman as part of a series of senior management changes at the agency.
LONDON – Nivea Visage, SanDisk and Yell.com Mobile are among the first displayer advertisers on Microsoft’s MSN Mobile portal.
LONDON – The News of the World has followed sister newspaper The Sun by launching its own pre-paid MasterCard, in partnership with Tuxedo Money Solutions, a pre-paid cash card company.
Front and back page sequential ad.
Advertising Agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Felipe Gomes
Copywriter: Leonardo Bartoli
Published: 2007
Advertising Agency: Grant McCann Erickson, Colombo, Sri Lanka
Executive Creative Director: Russell Miranda
Art Directors: Chandu Rajapreyar, Russell Miranda
Copywriter: Dilshard Ahmed
Illustrator: John Langdon
Additional credits: John Langdon, Laila Gunasekara Martenstyn, Douglas Paul, Eranga Tennekoon, Nisal Attanayake, Kum Kum Fernando, Aman Ashraff, Ameen Gani, Peter Solomon, Monica Weerasinghe, Asirini Punchihewa
Published: December 2007
Advertising Agency: Grant McCann Erickson, Colombo, Sri Lanka
Executive Creative Director: Russell Miranda
Art Directors: Chandu Rajapreyar, Russell Miranda
Copywriter: Dilshard Ahmed
Illustrator: John Langdon
Additional credits: John Langdon, Laila Gunasekara Martenstyn, Douglas Paul, Eranga Tennekoon, Nisal Attanayake, Kum Kum Fernando, Aman Ashraff, Ameen Gani, Peter Solomon, Monica Weerasinghe, Asirini Punchihewa
Published: December 2007
Advertising Agency: Grant McCann Erickson, Colombo, Sri Lanka
Executive Creative Director: Russell Miranda
Art Directors: Chandu Rajapreyar, Russell Miranda
Copywriter: Dilshard Ahmed
Illustrator: John Langdon
Additional credits: John Langdon, Laila Gunasekara Martenstyn, Douglas Paul, Eranga Tennekoon, Nisal Attanayake, Kum Kum Fernando, Aman Ashraff, Ameen Gani, Peter Solomon, Monica Weerasinghe, Asirini Punchihewa
Published: December 2007
NEW YORK (AdAge.com) — If you're a badminton, handball or archery fan, you'll have a better go of it during the 2008 Summer Olympics. NBC and Microsoft have inked a deal for the online coverage of the games, to be held in Beijing, which will feature 2,200 hours of events, including many of the matches that never get close to seeing the light of broadcast spectrum. Call it the Long Tail approach to Olympics.
NEW YORK (AdAge.com) — The biggest upset of this football season may have been Appalachian State University's victory over Michigan. But for the mobile-marketing industry, it came the day ESPN had more visits to the NFL content on its mobile-phone website than it did to the same area on its PC website.
Here's a riddle for the new marketplace being formed by the convergence of art, technology, business and education: If creativity is the gift of a talented few, why are so many people suddenly creative?
Rather than spending resources on 30-second spots consumers avoid, savvy marketers develop new strategies and investments to engage consumers in active conversations that invite participation in their brands. Traditional media offer monologues. New social media prompt dialogue. Successfully engaging in this dialogue across the great internet divide becomes the new challenge.
Recruiting isn't easy. There are 13,000 ad agencies in the U.S. What can you offer that the other 12,999 cannot? The answer is different for every agency, but the approach is always the same.
NEW YORK (AdAge.com) — Spanish-language TV is unaffected by the writers' strike and has no lack of fresh programming, but both major networks are wondering, like their English-language rivals, whether to go ahead with the annual blowout upfront presentations for advertisers in May 2008.
BATAVIA, Ohio (AdAge.com) — More than two years after P&G closed the Gillette deal, plans to expand Venus, once considered among the most promising strategies for producing "revenue synergies" from the combination, still are unfolding slowly at best.
CHICAGO (AdAge.com) — It's dollar double cheeseburger or bust at the big three fast feeders this winter.
NEW YORK (AdAge.com) — Brian Owens' hire at Fox reflects a growing acknowledgement among broadcast networks that they need to move beyond tried-and-tested promos, such as in-network trailers, and become sophisticated marketers.
MTV is well aware of the tumble its ratings took going into last year's upfront sales, so for 2008, the cable network built on music videos has resolved to make sure viewers interact with brands in every way possible.
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