Jan
07
NBC Turns to Microsoft to Stream Live Olympics Coverage
Posted in: UncategorizedNEW YORK (AdAge.com) — If you're a badminton, handball or archery fan, you'll have a better go of it during the 2008 Summer Olympics. NBC and Microsoft have inked a deal for the online coverage of the games, to be held in Beijing, which will feature 2,200 hours of events, including many of the matches that never get close to seeing the light of broadcast spectrum. Call it the Long Tail approach to Olympics.
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