Hasta La Creative!

I don’t know about you, but as I watched my fair share of football this holiday season, I was belted with another huge amount of automobile ads. Some were okay, some were pitiful, and a couple just seemed to hit the mark.

So, in the spirit of the season, I’ll just speak to one that seemed to do all the right things with just the right weight, just the right way. It did not blow me away with brilliance, but captured my attention enough to make me sit through the :30 stint and come away with the message and a decent feeling.

This is the newest version of “The Happy Honda Days”. The festive seasonal music played while the various red Honda vehicles cruised slowly between huge red baubles set up along the stark white floor and backdrop. The cars were the stars and we even caught a 2-3 second glimpse of one of the car’s attractive interiors.

The message was about all the great deals we could get on the new Hondas in stock including the Accord, the “popular Civic”, the “fun-loving Fit“, etc. The commercial concluded with an attractive lease offer on the mainstay 2008 Honda Accord LX for $259/month (for 36 months) with $2,606 down at signing (including the security deposit). Affordable, simple, and practical. Sounds like Honda, eh? Happy Honda Days!

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