Year in Review – Viral Markting

Howdy doody all. Okay, so I am a huge film buff and this past year, especially within the past two months, two Viral movie campaigns have been kicking into overdrive with varying levels of celebration. The two movies that have been hitting the internet are Cloverfield and The Dark Knight.

Although I was pumped when I first discovered Cloverfield, I have grown weary of its un-engaging marketing techniques. It is just clue after clue after clue with little payout. Check out all Cloverfield news here.

The Dark Knight Marketing, on the other hand, has been brilliant, engaging, and they have always ensured all of their clues have given the fan some sort of reward for his troubles. Check out an example of one of its sites here. The rest of the Dark Knight campaigns are clearly better thought out and more generous to those who spend their time researching movies. I think The Dark Knight viral campaign is one of the best of the year.

Of course, not all viral campaigns are for movies, so please let me know which ones you think are the best.

Take care party people.

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