Hasta La Creative!

We are all aware the web is full of advertising tactics to help promote products and services covered by various companies. But while these online advertising practices are indeed something to behold, the question of effectiveness and consistently hitting the actual target market really leave a large cloud of doubt.

  

Yahoo knows this all too well and apparently this is what their planned release of AMP. AMP intends to simplify the whole buying and selling process through online ads which is a welcome development for businesses sorely lacking in getting results from their online targeted advertising.

  

According to a company statement, the platform will enable advertisers to “precisely yet easily” target audiences, while also allowing publishers to “better monetise their content”.

  

“While online advertising grows more sophisticated, the process of doing business today is surprisingly cumbersome and manual,” stated Hilary Schneider, executive vice president of global partner solutions at Yahoo!.

(Source) Bigmouthmedia