Hasta La Creative!

We all know a girl like Louise Delage. You’ve been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months.

In the years following LonelyGirl15, we learned to be wary of that kind of success. Who is this girl, and what does she do? But “personal branding,” Instagram stardom and the overall pressure to demonstrate the most photogenic parts of our lives has perhaps blunted our critical knives. Aren’t we all stars for somebody? 

So when Louise Delage arrived on Instagram on Aug. 1, bearing drinks and a cheerful, sun-soaked smile, few wondered who she was. Many assumed she was one more chic Parisian. Maybe she had one of those depressed Instagram husbands whose sole role in life is to capture their muses for an insatiable audience.

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