Aug
01
Thanks to Leo Burnett, Coors Light Is Now “Made To Chill”
Posted in: UncategorizedCoors Light is cold. The brewery in Golden, Colorado has spent countless millions to make and remake this point, but mostly failing to explain what cold means to the beer drinker. For what it’s worth, Coors Light is cold-filtered and the beer never gets to room temperature—it’s delivered to the store in refrigerated trucks. Now, […]
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