Kellogg's Crunchy Nut – ‘Obsessed’ / The trouble is they taste too good (2023) :20 (USA)

Live from the PS5: increased bizarre activity globally: Thor's hammer spotted in the Netherlands and Belgium.

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Entertainment

Remember when the Leviathan Axe from the God of War smashed into the banks of the River Thames? PlayStation and TBWA behind increased activity on PS5.

Ad-Tech Firm EMX, Behind on Publisher Payments, Files for Bankruptcy

The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the supply-side platform. At the time of its bankruptcy filing, EMX owed at least two publishers, both ad-management platforms, roughly $750,000 for ad…

Instagram influencers still out-earn their TikTok peers

New Hashtag Pay Me report compares Instagram and TikTok influencer pay, coins a term for a new creator tier, critiques creator marketplaces, and more.

Land O’Lakes – ‘Not a Big Ad’ (2023) :60 (USA)

Food

The 60-second spot is rooted in the message that America’s favorite dairy brand is a major part of the big day: it’s cooked up in home kitchens across

Rio Carioca – AI Film / Fail (2023) :30 (Brazil)

Drinks & Alcohol

For an experiment, Rio Carioca’s ad agency asked AI to create things for them.

Peacock – Poker Face / Charlie Calls Bullshit (2023) :30 (USA)

Entertainment

Natasha Lyonne, who plays “Charlie” in Peacock’s new series “Poker Face,” chats with a friend at a bar about the ads they see on TV.

Super Bowl 2023: Snoop Dogg usa Skechers para cruzar todas as caminhadas da vida

Snoop Dogg Super Bowl Skechers

Para demonstrar tudo o que se pode fazer usando tênis da marca, a Skechers convocou Snoop Dogg para estrelar seu comercial durante o Super Bowl, no próximo domingo. Aliás, Snoop não apenas é o protagonista, como também participou da criação do conceito “All Walks of Life”, que o traz em diferentes situações, desde um passeio …

Leia Super Bowl 2023: Snoop Dogg usa Skechers para cruzar todas as caminhadas da vida na íntegra no B9.

Super Bowl 2023: Jack Harlow provoca a febre mundial do triângulo em comercial de Doritos

Super Bowl Doritos Jack Harlow

A Frito-Lay traz uma estratégia para o Super Bowl deste ano focada em três gerações diferentes, representadas pelas celebridades que participam do comercial de Doritos: Jack Harlow, Missy Elliott e Elton John. O filme mostra Harlow sentido que falta “um novo ângulo” em sua produção musical. Ele então decide abandonar o rap para investir tudo …

Leia Super Bowl 2023: Jack Harlow provoca a febre mundial do triângulo em comercial de Doritos na íntegra no B9.

To Dine For Podcast: Chef and Author Jacques Pépin

On this week’s episode of To Dine For, host Kate Sullivan welcomes Jacques P?pin, one of the world’s most iconic and beloved chefs who has changed the way Americans cook and eat. Originally from France, P?pin is renowned for teaching essential techniques to everyday cooks. P?pin presents his recipes not as a list of ingredients…

Behind e.l.f.'s surprising Super Bowl TV buy

Social media and digital darling explains its Big Game strategy, which features Jennifer Coolidge

Astellas – What's VMS – (2023) :30 (USA)

Food

This ad will air pre-game and raises menopause awareness. “If you’re heated about being overheated go to what’s VMS dot com”

Kia Telluride – "Binky Dad" (2023) :60 (USA)

Automotive

To properly show off the Telluride X Pro All Terrain AWD SUV, Kia tells the story of a dad driving home to get a binky, who accidentally goes viral du

Squarespace – Singularity / Adam Driver (2023) :30 (USA)

Telecom & Dotcoms

Adam Driver unlocks the key to singularity with the line: “Squarespace is a website making websites”

T-Mobile home internet – "Summer Nights" New year New neighbor / John Travolta (2023) :60 (USA)

John Travolta

Telecom & Dotcoms

Zach Braff, Donald Faison, and John Travolta get together for a musical update of the “Summer Nights” song from Grease, but here they are si

Jennifer Coolidge Is Bringing TikTok-Famous Primer to Prime Time in the Super Bowl

E.l.f never thought it would promote its primer as the perfect skin-smoothing product for dolphin wannabes, but when the adored star of The White Lotus tells Access Hollywood that she dreams of growing fins, you adjust your marketing strategy. @betches The most iconic response per usual #jennifercoolidge #goldenglobes ? original sound – betches In the…

Peacock's Super Bowl ad includes M&M's and Google partnerships while promoting its own show

The NBCU streamer partnered with M&M’s and Google for its Big Game creative.

Activist Disney Investor Declares End to Battle for Board Seat

The move by Nelson Peltz came a day after the company’s C.E.O., Bob Iger, announced a restructuring that will cut $5.5 billion in costs and eliminate roughly 7,000 jobs.

Squarespace’s ‘Singularity’ Super Bowl Spot Showcases Strategic Simplicity

Squarespace is celebrating 20 years in business by honoring Anthony Casalena’s original elevator pitch. In 2004, the founder and CEO presented an era of dynamic digital development with a comfortingly simple product–“a website that builds websites.” “Everyone just had that light bulb moment,” said VP of creative Ben Hughes. “We said, ‘What an incredible bit…

Kia's Super Bowl ad asks viewers to choose an ending on TikTok

The commercial shows a dad who forgot his baby’s favorite binky tearing through mountain roads in a Telluride crossover.