Hasta La Creative!

A new Canadian law will require technology companies to license news content. Facebook’s owner said it would drop news from the platform.

The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards and, ultimately, their businesses. Through their work, they are demonstrating the standard of effective marketing leadership and paving the way for the next generation of marketing leaders. They are…

Consumers haven’t heard much from Bud Light since the brand released a statement from its CEO in April in response to the backlash it received for partnering with trans influencer Dylan Mulvaney. Now the beer brand is back with its new “Easy to Summer” campaign that aims to reconnect with consumers through a more lighthearted…

In 2020, Renault transformed a small French village into a haven for electric vehicle charging. “Village Electrique” by Publicis Conseil won the Outdoor Lion Grand Prix in 2021. Now the agency and automaker are back with another Grand Prix-winning campaign in the Creative Strategy category, based on the same concept. Renault’s “Plug-Inn” expands rural charging…

Last year, EA Sports welcomed Ted Lasso into the world of Fifa. Now the unprepared coach of fictional team AFC Richmond just won video game publisher and Apple a Cannes Lions Grand Prix in the Brand Experience and Activation category. Lasso, the fictional star of the Emmy-award winning Apple TV+ series, became a playable character…

Campbell Soup Company is an iconic brand in the CPG segment and has become one of the world’s most recognized and loved brands over its 154-year history. To gain insights into the company’s marketing strategy and customer-centricity, we connected with Linda Lee, Campbell Soup’s chief marketing officer of meals and beverages. In the latest episode…

A new AI feature for food delivery app HungerStation won a Grand Prix in Creative Commerce at Cannes.

Toneladas de impacto no local certo, é assim que me sinto a cada painel e a cada palestra no Cannes Lions Festival! Em especial a palestra de ontem na Inkwell Beach composta por nomes como Luvvie Ajayi Jones – uma das autoras mais vendidas do NYT e CEO da Awe Luv Media; Abiola Oke, CEO …

Leia Cannes Lions 2023: A força do networking na íntegra no B9.

Athletic shoe behemoth Nike, using the Unreal Editor for Fortnite, has created a custom island within Epic Games’ wildly popular battle royale that players can visit to pick up sneakers for their character. The launch of Airphoria with the help of Fortnite creator studio Beyond Creative is the latest activation of a multiyear partnership between…

The filmmaker was named Cannes Lions’s first Creative Maker of the Year.