Austin Leonard, sales head of the retailer’s Member Access Platform, on the role of targeting tools and accountability play in 33% growth.
Misattributed videos, recycled lies and warped fears are fueling unfounded claims about the recent record-breaking heat, floods and wildfires.
The 2023-24 college football season is nearly upon us, and Aflac is bringing back some familiar faces in its new sports marketing creative. Coaches Deion “Coach Prime” Sanders and Nick Saban have reunited with the health insurance brand for its annual college football campaign, building off last summer’s introduction of the Aflac Duck’s archenemy, the…
No Fixed Address Global Chief Financial Officer Anna Gomez has eight books to her credit and a Hallmark movie on the way.
A movement is afoot among players in the plant-based food space to form a coalition to boost sales and combat stepped-up attacks from Big Agriculture, with an ultimate moonshot being the category’s version of iconic ad series like “Got Milk?” and “Beef, It’s What’s for Dinner.” But what, exactly, would such a campaign look like?…
TBWAChiatDay Los Angeles had handled Principal Financial Group’s creative work since 2008.
Misattributed videos, recycled lies and warped fears are fueling unfounded claims about the recent record-breaking heat, floods and wildfires.
Misattributed videos, recycled lies and warped fears are fueling unfounded claims about the recent record-breaking heat, floods and wildfires.
A great creative idea needs a champion. Without one, many ideas would never reach consumers. Imagine a world without “1984,” “The Man Your Man Could Smell Like” or “Taste the Rainbow.” It would be a lot less colorful, without the many seemingly far out campaigns that have become iconic not only in the ad world…
The fast-growing, photogenic Aperol Spritz cocktail rides consumer trends to wide popularity.
(TrendHunter.com) This list of trends for gaming in September 2023 was carefully curated to showcase the pinnacle of interactive entertainment. Notably, this list covers the rising popularity of mobile gaming…
To make it easier for developers to create WebAR experiences, Niantic’s 8th Wall platform debuted support for “GenAI Modules” that will allow teams to quickly add tech from Inworld AI and OpenAI to their projects. Niantic said GenAI Modules “remove the development overheads that typically stand in the way of adding this powerful technology to…
After a year at Deutsch New York as CCO, Samira Ansari has moved on to take the chief creative officer position at Ogilvy New York. Ansari will partner with Darla Price, president of Ogilvy New York, to drive the office’s business, culture and creative product for clients including IBM, The Coca-Cola Company, Nestle, Verizon, Samsung,…
(TrendHunter.com) WTAPS works in collaboration with New Balance to present a new iteration of the classic 990v6 sneaker model for the season. It is defined by a minimal design language with a greyscale tonal palette…
What can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today’s approach is all about understanding consumer behavior, intersectionality, attitudes and, of course, creating long-term connections. In today’s episode, Jennifer Rivera-Vega…
What can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today’s approach is all about understanding consumer behavior, intersectionality, attitudes and, of course, creating long-term connections. In today’s episode, Jennifer Rivera-Vega…
What can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today’s approach is all about understanding consumer behavior, intersectionality, attitudes and, of course, creating long-term connections. In today’s episode, Jennifer Rivera-Vega…
What can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today’s approach is all about understanding consumer behavior, intersectionality, attitudes and, of course, creating long-term connections. In today’s episode, Jennifer Rivera-Vega…
No Dia Internacional do Gamer, a Heineken 0.0 apresenta “The Gaming Fridge”, um dispositivo que resfria seu PC enquanto gela sua cerveja. Por que isso é importante: A iniciativa faz parte da campanha “Nem toda rodada é lá fora”, que busca desafiar estereótipos e mostrar que o universo gamer também é um espaço para socialização …
Leia Heineken lança “geladeira gamer”: resfria o PC e gela cerveja ao mesmo tempo na íntegra no B9.
Imagine a brand going from being completely unknown to appearing in every newspaper overnight. That’s what happened to Moderna amidst the Covid-19 pandemic. Initially recognized for its vaccine endeavors, the company found itself presented with a unique opportunity to craft its brand narrative at a time when its identity was widely recognized by the public….
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