Sep
23
TV Networks’ Last Best Hope: Boomers
Posted in: UncategorizedViewers have fled prime-time lineups for streaming outlets, with one notable exception: people over 60.
Sep
23
Netflix Prepares to Send Its Final Red Envelope
Posted in: UncategorizedThe company’s DVD subscription service is ending this month, bringing to a close an origin story that ultimately upended the entertainment industry.
Sep
23
TV Networks’ Last Best Hope: Boomers
Posted in: UncategorizedViewers have fled prime-time lineups for streaming outlets, with one notable exception: people over 60.
Sep
23
Candy Crush’s Immersive Ads Bring Puzzles Into the Real World
Posted in: UncategorizedKing’s Candy Crush–one of the most popular mobile games in the world–brings the match-three puzzles beyond phone screens for its latest campaign. A series of ads by agency Bartle Bogle Hegarty London depicts what players love about Candy Crush through the use of practical effects, accompanied by bright colors and oversized sweet props. “These films…
Sep
23
Progress in Hollywood Writers’ Strike Negotiations, but No Deal Yet
Posted in: UncategorizedA third straight day of bargaining between the studios and the union ended without an agreement. Talks will continue on Saturday.
Sep
23
AI Watch: Weekly Updates on the Latest Generative AI News
Posted in: UncategorizedAdweek’s weekly AI roundup captures the latest news, regulatory proceedings and business developments revolving around generative AI. Here’s what happened this week: On the policy and legal front: U.K.’s competition watchdog, CMA (Competition and Markets Authority) has concluded its report on “responsible” generative AI and how people and businesses can stand to benefit from the…
Sep
23
This Belief is Unhygienic : Haris&Co
Posted in: UncategorizedAdvertising Agency: Haris&Co.
Director & Creative Lead: Nihal Zubair
Copywriter: Sidique Shajahan
Photographer: Vishnu KP
Art Director: Amal Lukman
Production Team: Yadu, Gokul, Sarang
Casting: Shamla
Femisafe Team: Naseef & Noureen
Sep
23
Amazon Adds Ads to Prime Video
Posted in: UncategorizedAmazon Prime Video–one of the last major streaming services without commercial breaks–will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see “limited advertisements” in Prime Video programming, the company announced this morning. “We aim to have meaningfully fewer ads than linear TV and other streaming TV…
Sep
23
Amazon Adds Ads to Prime Video
Posted in: UncategorizedAmazon Prime Video–one of the last major streaming services without commercial breaks–will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see “limited advertisements” in Prime Video programming, the company announced this morning. “We aim to have meaningfully fewer ads than linear TV and other streaming TV…
Sep
23
Multitool Heritage Timepieces – The Victorinox INOX Chrono Has Antimagnetic Protection for Accuracy
Posted in: Uncategorized
(TrendHunter.com) The Victorinox INOX Chrono timepiece is a ruggedly designed accessory that prioritizes a series of high-quality materials in the build to provide adventurers alike with the perfect model for their…
Sep
23
Amazon to launch ads on Prime Video
Posted in: UncategorizedAds will automatically phase in for existing consumers in 2024, with the option to pay for ad-free viewing.
Sep
23
Microsoft's first AI chat ad format—what brands need to know about the ads
Posted in: UncategorizedMicrosoft created new ads for conversational AI, including ones that will appear within Snap’s My AI chatbot.
Sep
23
McDonald’s raising fees for some franchisees
Posted in: UncategorizedFast food chain relies on franchisee fees to help fuel its marketing spending.
Sep
23
This wholesome McDonald's ad keeps going viral simply because it is wholesome.
Posted in: Uncategorized
Sep
23
Google mocks Apple with ‘iPager’ spoof in fight over texting technology
Posted in: Uncategorized‘It’s 2023, and texting shouldn’t feel like using a pager,’ Google says as Android-iPhone texting problems continue.
Sep
23
TikTok changes how it measures ads, Univision grows, political advertising explodes: Datacenter Weekly
Posted in: UncategorizedPlus, Comscore, iSpot and VideoAmp get JIC nod, macroeconomic news in a nutshell, and more.
Sep
23
TikTok changes how it measures ads, Univision grows, political advertising explodes: Datacenter Weekly
Posted in: UncategorizedPlus, Comscore, iSpot and VideoAmp get JIC nod, macroeconomic news in a nutshell, and more.
Sep
22
A Journey Through Innovation and the Power of AI in Food Tech With the CMO of Notco
Posted in: UncategorizedIn a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing….
Sep
22
A top NBCU ad exec is set to depart
Posted in: UncategorizedKrishan Bhatia to leave the media giant after nearly 13 years.
Sep
22
Rupert Murdoch’s Retirement Raises the Curtain on His Last Act
Posted in: UncategorizedThe media mogul has stepped back from the forefront of his empire, but there’s likely more to come — like a step to cement power for his son Lachlan.
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