Cannes Lions 2024: festival introduz categorias de Humor e Luxo & Lifestyle

cannes-lions-2024

Cannes Lions anuncia mudanças significativas para a edição de 2024, introduzindo categorias como Humor e Luxo & Lifestyle, além de expandir os Leões de Inovação e Social & Influencer. O festival também quer focar mais em acessibilidade e diversidade, com o lançamento de passes gratuitos para comunidades sub-representadas e novos formatos de participação. Porque isso …

Leia Cannes Lions 2024: festival introduz categorias de Humor e Luxo & Lifestyle na íntegra no B9.

Reebok lança coleção encantada inspirada em Harry Potter

harry-potter-reebok-clothes-1

A Reebok, em uma colaboração mágica, lança uma coleção inspirada em “Harry Potter”, incluindo peças de vestuário e versões de tênis clássicos da marca. A linha, que estreia em 1º de dezembro, celebra o mundo bruxo com designs inspirados nas Casas de Hogwarts, nas Relíquias da Morte e nos feitiços Patrono. Porque isso importa Essa …

Leia Reebok lança coleção encantada inspirada em Harry Potter na íntegra no B9.

Reebok lança coleção encantada inspirada em Harry Potter

harry-potter-reebok-clothes-1

A Reebok, em uma colaboração mágica, lança uma coleção inspirada em “Harry Potter”, incluindo peças de vestuário e versões de tênis clássicos da marca. A linha, que estreia em 1º de dezembro, celebra o mundo bruxo com designs inspirados nas Casas de Hogwarts, nas Relíquias da Morte e nos feitiços Patrono. Porque isso importa Essa …

Leia Reebok lança coleção encantada inspirada em Harry Potter na íntegra no B9.

Pizza sempre quente: Domino’s apresenta moto elétrica com forno integrado

Dominos ebike forno

A Domino’s apresenta a ‘dxb’, uma moto elétrica futurista com forno embutido, garantindo pizzas quentes na porta do cliente. Porque isso importa A Domino’s, já conhecida por explorar métodos inovadores de entrega, como drones e jetpacks, reforça seu compromisso no segmento, em busca de combinar eficiência, tecnologia e sustentabilidade. O que mais você precisa saber

Leia Pizza sempre quente: Domino’s apresenta moto elétrica com forno integrado na íntegra no B9.

Pizza sempre quente: Domino’s apresenta moto elétrica com forno integrado

Dominos ebike forno

A Domino’s apresenta a ‘dxb’, uma moto elétrica futurista com forno embutido, garantindo pizzas quentes na porta do cliente. Porque isso importa A Domino’s, já conhecida por explorar métodos inovadores de entrega, como drones e jetpacks, reforça seu compromisso no segmento, em busca de combinar eficiência, tecnologia e sustentabilidade. O que mais você precisa saber

Leia Pizza sempre quente: Domino’s apresenta moto elétrica com forno integrado na íntegra no B9.

Hidden Valley Ranch Partners With Itself for a Double Ranch AR Crossover

To prove it cares about flavor, Hidden Valley Ranch is partnering with itself for a Double Ranch crossover and product drop that will allow fans to purchase a limited-edition, X-shaped bottle of the condiment through an AR Snapchat Lens. The “X” symbol is typically used by brands in crossover promotions. Beginning Nov. 18 at 2…

Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO

In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry’s future. Reflecting on the transformative power of advertising, Douglas delved into the industry’s evolution, drawing parallels between the traditional television…

Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power

When producing this year’s holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would also need to work in as many countries as possible. The retail giant’s in-house creative team would end up producing the “Joy Is…

Uber and Spotify Are Tapping Into Changing Consumer Behaviors

Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. “People are spending two and a half hours a day on Spotify’s platform,” Grace Kao, global head of business marketing at Spotify, said on stage at Adweek’s NexTech event this week. “It’s a great…

Macy’s Brings AR Disney Princess Experience to Herald Square

Throughout the holiday season, visitors to Macy’s Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10’s AR Mirror is part of Macy’s launch of a Disney Princess product collection featuring role-play costumes, character dolls and more. Located inside the Toys R Us…

What Brands Need to Know About Creator Marketing in 2024

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University’s Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion. Brands and retailers are…

Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover

Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks…

Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover

Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks…

What Brands Need to Know About Creator Marketing in 2024

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University’s Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion. Brands and retailers are…

Tough Titanium Pocket Knives – The Vero Impulse Thin Pocket Knife Comes in Four Finishes

(TrendHunter.com) The Vero Impulse thin pocket knife is an exceptionally durable piece of everyday carry (EDC) equipment perfect for enthusiasts to incorporate into their collection. The knife is constructed with a…

X Races to Contain Damage After Elon Musk Endorses Antisemitic Post

IBM, a major advertiser on X, has pulled its spending from the social media platform whose employees are grappling with what to tell its other advertisers, according to internal messages.

What Brands Need to Know About Creator Marketing in 2024

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University’s Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion. Brands and retailers are…

What Brands Need to Know About Creator Marketing in 2024

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University’s Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion. Brands and retailers are…

What Brands Need to Know About Creator Marketing in 2024

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University’s Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion. Brands and retailers are…

Macy’s Brings AR Disney Princess Experience to Herald Square

Throughout the holiday season, visitors to Macy’s Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10’s AR Mirror is part of Macy’s launch of a Disney Princess product collection featuring role-play costumes, character dolls and more. Located inside the Toys R Us…