(TrendHunter.com) The ToughBuilt StackTech Tool Storage System is an advanced solution for professionals and avid DIYers alike to use as the perfect way to keep essential equipment stowed, but also inherently…
FCB Brazil will soon have a new CEO, as marketing executive Paulo Fogaca will be returning home to Brazil to take over the reins from Ricardo John, who had been in the role since 2019 and announced his departure in 2023. Fogaca will officially begin his tenure at the end of February, reporting directly to…
Mr. Stone will take the helm as the 94-year-old magazine shifts from weekly to monthly publication.
Ms. Maher was previously chief executive of the Wikimedia Foundation, a nonprofit that supports the online encyclopedia Wikipedia.
New England Patriots owner Robert Kraft, founder of the Foundation to Combat Antisemitism (FCAS), will air its first national Super Bowl spot this year. It comes after Kraft matched a $100 million donation from the Norman R. Rales and Ruth Rales Foundation, resulting in new funding totaling $200 million. The 30-second spot is a new…
Heinz, em sua nova campanha desenvolvida pela agência chilena 1984, retrata um cenário que muitos reconhecerão: um apaixonado por ketchup decidido a esperar pelo Heinz antes de tocar nas suas batatas fritas. A cena se passa em um restaurante, onde o protagonista aguarda pacientemente enquanto seus amigos já começam a comer. A presença pela ausência: …
Leia Heinz destaca paciência na espera pelo ketchup em novo comercial na íntegra no B9.
The former presidential candidate joined the chorus of disappointment in the omission of Greta Gerwig and Margot Robbie from the best director and best actress Oscar categories.
The Daily Show is bringing you a moment of Zen. Top line Jon Stewart is back as an executive producer and host of The Daily Show on Monday nights throughout the election season. He’s expected to oversee the show through 2025. Between the lines Stewart begins the hosting gig on Monday, Feb. 12, the day…
Mass layoffs, closures and reader fatigue are afflicting news organizations as Americans prepare for a consequential election year.
Good things come to those who wait–like the perfect swirl of ketchup on a hot plate of fries. A recent survey, conducted by market research firm Toluna, found that 85% of U.S. respondents hold out for condiments when their restaurant meals arrive, and 61% will hold out for Heinz Tomato Ketchup specifically. These findings serve…
Nos últimos anos, a Netflix decidiu rever seu modelo de negócios e transformar a cartilha do streaming. Resultado: a gigante do entretenimento digital anunciou um impressionante crescimento, adicionando 13,1 milhões de novos assinantes em apenas três meses no final de 2023. Esse feito não só superou as expectativas de Wall Street, que previa cerca de …
Leia A estratégia da Netflix que resultou em crescimento recorde de assinantes na íntegra no B9.
A NotCo, em parceria com a agência GUT, lançou a campanha “Not So Happy Animals”, que busca repensar a maneira como a indústria alimentícia apresenta seus produtos. A iniciativa, que visa desmistificar a representação de animais felizes em logotipos de alimentos, enfatiza a discrepância entre essas imagens e a realidade dos animais na cadeia de …
Leia Not So Happy Animals: NotCo questiona representação de animais felizes em marcas de empresas e restaurantes na íntegra no B9.
With the music website’s future uncertain, Ryan Schreiber and Chris Kaskie look back at its start.
Influencer marketing shows no signs of slowing down in 2024 as it continues to prove its worth to brands around the globe. It’s engaging, it works and is cost-effective compared to other channels. It’s no surprise, then, that 82% of marketers report having a dedicated budget for influencer marketing, which has blossomed into a $21…
Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people familiar with the efforts. The media company, which includes the publishers Deadspin,…
It used to be the most coveted real estate in sports journalism. But its power to set the agenda disappeared along with its elite photographers.
Media companies that had been reluctant to are increasingly offering shows to Netflix, which is pulling further ahead in the streaming wars.
Klarna, most associated with its buy now, pay later services, is an internationally recognized technology company that has rapidly risen in recognition over the past few years. Part of its success comes down to its strategy of aligning incentives with its consumers, creating a win-win situation for all parties involved in transactions. This has been…
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers. And that includes what not to do. “If you’re really trying to figure out how to be a part of the conversation, [don’t] do a Cinco de Mayo, a burrito and…
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