Hasta La Creative!

A cerveja Michelob Ultra, propriedade da Anheuser-Busch, traz um time de peso para seu comercial no Super Bowl deste ano, mesclando talentos do futebol e do futebol americano com o brilho de Hollywood. Lionel Messi une forças com Jason Sudeikis, de “Ted Lasso”, e com Dan Marino, ícone da NFL. Na maior noite do futebol …

Leia Michelob Ultra convoca Lionel Messi e Jason Sudeikis para o futebol com a bola nos pés em pleno Super Bowl na íntegra no B9.

The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the depth of loss and the raw truth her experience exposes. Especially now, on the first day of Black History Month, because Dr. Candia-Bailey’s story…

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company’s OOH reporting system currently monitors 44 markets, and Nielsen’s expansion will now cover all of the continental U.S., excluding Alaska and Hawaii. The data is…

Among the United Nations’ 17 Sustainable Development Goals, one is actionable for every leader: gender equality. The existing disparities between men and women in the workplace come from a legacy mindset gap, and leaders can proactively strive to narrow this divide. To gain insights on how to undertake this crucial initiative, we spoke to Shelley…

Charlie Collier, Roku’s president of media, has made his two biggest hires since joining the connected TV company in 2022. Current CEO of Publicis Media’s PMX U.S., Jay Askinasi, will join Roku in an executive role, a person familiar with the matter confirmed to ADWEEK. In addition, Roku has hired Christine Hong as its new…

She created scenarios with myriad paths for Dungeons & Dragons, levels for video games like Quake II, and art that invited novices to try role-playing games.

The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based), while also appealing to the “reader of tomorrow.” On this episode…

The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based), while also appealing to the “reader of tomorrow.” On this episode…