Hasta La Creative!

Squarespace, o famoso serviço de criação de sites, revelou um teaser do que vai ser seu comercial no Super Bowl 2024. O making of destaca colaboração entre o lendário diretor Martin Scorsese e sua filha, Francesca Scorsese. Esse é o décimo ano consecutivo da marca na final do futebol americano e a estreia de Scorsese …

Leia Super Bowl 2024: Squarespace revela teaser com processo criativo de Martin Scorsese e sua filha Francesca na íntegra no B9.

When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari’s experiences with Crohn’s disease, they had to raise a production budget first. They considered private investments, crowdfunding and product integration deals–common ways independent filmmakers bootstrap productions. Mari and Sima stumbled upon a windfall when they signed a…

Ben Affleck went viral during the 2023 Grammys for looking bored and dejected while sitting next to his wife, Jennifer Lopez. A Dunkin’ ad released during this year’s awards that teases a likely Super Bowl campaign builds on that meme as the actor, director and brand ambassador decides to become a pop star himself. Exaggerating…

In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.

(TrendHunter.com) The February 2024 watches trends continue to evolve as smartwatch technology grows and traditional timepieces become more intricate and sustainable. From new releases to collaborations, from classic…

(TrendHunter.com) The February 2024 branding round-up is dominated by brands across many different industry categories aiming to celebrate the coming Lunar New Year with specialized capsules.

Personal care brand…

There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers. They use social and websites for inspiration, think…

Both Jenna Ortega and Danny Ramirez are about to learn a valuable lesson from Doritos Dinamita and Frito-Lay during Super Bowl 58: Don’t get between a mascot and their food of choice. During a 60-second ad airing during the third quarter and created by Goodby Silverstein & Partners, Ortega and well-coiffed, pantsuited Doritos Dinamita brand…

A Expedia, em uma parceria pioneira, anuncia a primeira campanha publicitária global na Netflix, abrangendo nove países, incluindo Estados Unidos, Canadá, México, Reino Unido, França, Alemanha, Austrália, Japão e Brasil. Esse movimento marca o primeiro grande teste da capacidade global da Netflix em transmitir publicidade. A campanha “Made to Travel” da Expedia será lançada ao …

Leia Incluindo Brasil, Expedia lança primeira campanha global do plano com anúncios da Netflix na íntegra no B9.