Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city. In its 37th year, the event is known for major tech launches, movie and documentary premieres, a first look at up-and-coming musicians and a plethora of knowledge on its…
The new owner, Lineup Publishing, will not be bringing on any of the sports website’s existing staff members.
G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed. The existing Deadspin staff–around 30 employees–will be laid off as part of the deal, according to an internal memo sent by chief executive Jim Spanfeller….
Terceiro dia de SXSW e o cansaço começa a bater. A sensação é de em parte voltar pra escola — a gente acorda cedo, revisa a lista de palestras do dia seguinte, fica com os olhos e os dedos a postos pra apertar o botão que garante a entrada na palestra.Mas a outra parte, quando …
Leia SXSW 2024: O som do silêncio na íntegra no B9.
O SXSW é especial por muitos motivos. Os mais mencionados são: a quantidade e diversidade de palestras, as experiencias de marca e o network, mas hoje queria falar de outro: o nosso comportamento. Aqui as pessoas voltam a ser estudantes, estão abertas ao novo, dispostas a romper com suas verdades e criar o novo. Aqui …
Leia SXSW 2024: Potencializando três comportamentos essenciais na busca pelo novo na íntegra no B9.
Em um painel entre John Dempsey, diretor geral da Bodega / Wieden+Kennedy, e Krystle Watler, head de parcerias criativas com agências do TikTok, foi anunciado o fim da era das redes sociais. Pelo menos como as conhecemos. A conversa começou com a observação de que as mídias sociais deixaram de ser plataformas baseadas nas conexões …
Leia SXSW 2024: A Era das Redes Sociais chegou ao seu fim. E o que vem depois? na íntegra no B9.
Em um painel entre John Dempsey, diretor geral da Bodega / Wieden+Kennedy, e Krystle Watler, head de parcerias criativas com agências do TikTok, foi anunciado o fim da era das redes sociais. Pelo menos como as conhecemos. A conversa começou com a observação de que as mídias sociais deixaram de ser plataformas baseadas nas conexões …
Leia SXSW 2024: A Era das Redes Sociais chegou ao seu fim. E o que vem depois? na íntegra no B9.
Under Donna Langley’s leadership, Universal has managed the rare feat of achieving creative dominance and commercial supremacy at the same time.
O SXSW é especial por muitos motivos. Os mais mencionados são: a quantidade e diversidade de palestras, as experiencias de marca e o network, mas hoje queria falar de outro: o nosso comportamento. Aqui as pessoas voltam a ser estudantes, estão abertas ao novo, dispostas a romper com suas verdades e criar o novo. Aqui …
Leia SXSW 2024 – Potencializando três comportamentos essenciais na busca pelo novo na íntegra no B9.
O SXSW é especial por muitos motivos. Os mais mencionados são: a quantidade e diversidade de palestras, as experiencias de marca e o network, mas hoje queria falar de outro: o nosso comportamento. Aqui as pessoas voltam a ser estudantes, estão abertas ao novo, dispostas a romper com suas verdades e criar o novo. Aqui …
Leia SXSW 2024 – Potencializando três comportamentos essenciais na busca pelo novo na íntegra no B9.
Under Donna Langley’s leadership, Universal has managed the rare feat of achieving creative dominance and commercial supremacy at the same time.
Like many actors, Jon Hamm goes to great lengths to prepare for a role. In a new video, he’s seen sitting in front of a mirror, practicing his lines and hyping himself up to embody his next character. But when he walks on set, the room is empty and dark. The realization slowly sinks in…
After rapid growth, Kim Kardashian’s shapewear brand, Skims, made its TV ad debut, with a futuristic film in which the famous co-founder plays every role. The company’s first national TV commercial had a big media presence ahead of the 96th Academy Awards Sunday, running twice on ABC Countdown and six times during E!’s Oscars Red…
Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found. Adalytics found examples of hundreds of large brands advertising on made-for-advertising websites, facilitated by most…
Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found. Adalytics found examples of hundreds of large brands advertising on made-for-advertising websites, facilitated by most…
As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through chatbots, some brands, in addition to making C-suite investments in AI titles, have begun adding more effective roles at the vp and director level, while bolstering their teams…
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| THE ORIGINAL? Southwest Airlines – 2017 « Behind Every Seat is a Story » Watch the TV Commercial (YouTube) Agency : Avalon Artists Group (USA) |
LESS ORIGINAL Lufthansa Airlines – 2024 Endline : « Every seat has a story » Watch the TV Commercial (YouTube) Agency : Serviceplan (Germany) |
Last year ended on a bad note for chief marketing officers. Anheuser-Busch InBev announced its U.S. CMO, Benoit Garbe, was stepping down. UPS cut ties with its chief marketing and customer experience officer, Kevin Warren. Walgreens parted ways with its CMO, Linh Peters, after hiring her the year prior. Etsy did the same with its…
O SXSW tem sido uma manifestação vívida das ascensões e declínios da chamada Era de Ouro da TV. O festival, durante as últimas décadas, ofereceu um palco para o termo “Peak TV”, que descreve a explosão de séries originais desde o início dos anos 2000 até seu auge em 2022. Lá por 2014 e 2015, …
Leia SXSW 2024: como o paradoxo da escolha matou a Era de Ouro da TV na íntegra no B9.
Though streaming services have been dominating awards in the last few years, ABC and linear TV are coming out ahead at the Oscars. During Sunday’s presentation of the 96th Oscars, hosted by Jimmy Kimmel, Universal and Searchlight Pictures dominated the awards, as many streamers were left on the sidelines. However, the night truly belonged to…
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