The offering from Disney and Warner Bros. Discovery shows how rival companies are willing to work together to navigate an uncertain entertainment landscape.
Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros. Discovery announced a new Disney+, Hulu and Max bundle. The companies call it a “first of its kind” offering, with ad-supported and ad-free plans coming this summer. Between the lines The surprising news combines content…
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A Coca-Cola, em parceria com a agência David Miami, revelou uma nova campanha intitulada “Spills”. A ideia é celebra os momentos preciosos de conexão humana que muitas vezes fazem com que o refrigerante seja derramado. Com o lema “Worth every drop” (Vale cada gota), a campanha enfoca a verdadeira essência de estar com aqueles que …
Leia Coca-Cola encoraja celebrar o momento, mesmo que isso signifique derramar o refrigerante na íntegra no B9.
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo’s Fabiola Torres to fill it with a global remit. Torres will be the first person in two years to sit in Gap’s CMO seat, which has remained unoccupied since the departure of Mary Alderete in 2022. The…
In a globalized, post-colonial world, it’s not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, anywhere in the world? Creativity that has Asian inspirations and influences? Chances are, everyone will have their own definition of what “Asian creativity” is to them. And it could very well be that none of…
If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today–but it’s not one that most agencies would want to display in the lobby next to their Cannes Lions. Edelman, Havas, McCann and Ogilvy were each “dishonored” by winning…
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A Coca-Cola, em parceria com a agência David Miami, revelou uma nova campanha intitulada “Spills”. A ideia é celebra os momentos preciosos de conexão humana que muitas vezes fazem com que o refrigerante seja derramado. Com o lema “Worth every drop” (Vale cada gota), a campanha enfoca a verdadeira essência de estar com aqueles que …
Leia Coca-Cola encoraja celebrar o momento, mesmo que isso signifique derramar o refrigerante na íntegra no B9.
var HYVOR_TALK_WEBSITE = 10957;
A Coca-Cola, em parceria com a agência David Miami, revelou uma nova campanha intitulada “Spills”. A ideia é celebra os momentos preciosos de conexão humana que muitas vezes fazem com que o refrigerante seja derramado. Com o lema “Worth every drop” (Vale cada gota), a campanha enfoca a verdadeira essência de estar com aqueles que …
Leia Coca-Cola encoraja celebrar o momento, mesmo que isso signifique derramar o refrigerante na íntegra no B9.
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device’s size. Created in-house, “Crush!” takes a playful approach to product demonstration. Using an industrial-sized crusher, Apple flattened a slew of products meant to represent things the iPad Pro can…
O South by Southwest (SXSW), festival líder mundial em inovação e criatividade, vai lançar sua primeira edição europeia em Londres, em junho de 2025. O evento será sediado em Shoreditch, área conhecida por sua efervescência criativa e tecnológica. Londres é a segunda cidade fora de Austin a receber o SXSW. Em 2023 (e novamente em …
Leia SXSW anuncia expansão para Londres em 2025 na íntegra no B9.
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Apple lançou uma campanha para o novo iPad Pro, anunciando ontem (7) pela empresa. O tablet é considerado o produto mais fino já produzido pela companhia. A peça central da campanha, intitulada “Crush”, utiliza uma abordagem visual ousada para demonstrar a eficiência multifuncional do dispositivo. ? Uma Metáfora Visual: Dirigido por Vania & Muggia da …
Leia “Crush”: campanha da Apple comprime toda a criatividade no novo iPad Pro na íntegra no B9.
Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney’s streaming portfolio, including Disney+ and Hulu, using Walmart’s shopper data, the companies announced today. In addition, Disney is joining Walmart’s Partner Lab, a group of connected TV and social platforms that the retailer works with to test new ad formats and…
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand’s latest campaign tosses the beverage aside in favor of other happy moments. Three spots, developed by WPP Open X and led by agency David Miami, capture the drink spilling out of the brand’s iconic glass bottle. Moving backwards and…
Adjusted operating profit was $76.1 million, an increase of about 41 percent from a year earlier.
The team at Wieden+Kennedy has a single mission: to use creativity and influence to change the world and impact culture. For John “JP” Petty, global executive creative director at the shop’s creative social studio Bodega, this magic can only happen when the right client is on the other side of the table. In this week’s…
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