Want a Leg Up in the Ad Industry? Start in the Restaurant Business 

Growing up, I had little to no idea what I wanted to do when I got older. What I did know from a very young age, however, was that I needed to make money to buy the things I wanted that my parents couldn’t afford. That led me to my first job in the restaurant…

9 Winning Insights From ADWEEK’s Brand Play Sports Marketing Summit

The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the first ADWEEK Brand Play Sports Marketing Summit, held at the National Basketball Players Association (NBPA) in New York, marketers saw how technology not only personalized the gameday experience for leagues, but helped them tell their…

What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf

Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and developments in its sports portfolio. According to Jon Steinlauf, chief U.S. advertising sales officer at WBD, the company will address both of those…

What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf

Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and developments in its sports portfolio. According to Jon Steinlauf, chief U.S. advertising sales officer at WBD, the company will address both of those…

Festival of Lights by TBWA

CEO: Govind Pandey
Chief Creative Experience Officer: Russell Barrett
Executive Director: Namrata Nandan
Account Director: Jovetta Monteiro
Social Media Executive: Vasanth Kumar
Senior Brand Strategist: Shimona Mohan
Creative Directors: Vinay Saya, Shalini Singh
Art Director: Vinay Saya
Copywriter: Shalini Singh
Photographer/Illustrator/Typographer: Vinay Saya

Presenting Linen Club’s ‘Festival of Light’ – a celebration of linen fashion that is heavy on festivities, and light on the planet.

An attempt to redefine the occasion, the campaign was aided by the brand’s unwavering focus on sustainability.

Taking from the nostalgia of growing up in India, these designs were inspired by the festive packaging of traditional sweets, local fireworks and other symbols associated with Diwali. The message? This simple: celebrate the ‘Festival of Light’ by keeping it light on the planet.

Festival of Lights by TBWA

CEO: Govind Pandey
Chief Creative Experience Officer: Russell Barrett
Executive Director: Namrata Nandan
Account Director: Jovetta Monteiro
Social Media Executive: Vasanth Kumar
Senior Brand Strategist: Shimona Mohan
Creative Directors: Vinay Saya, Shalini Singh
Art Director: Vinay Saya
Copywriter: Shalini Singh
Photographer/Illustrator/Typographer: Vinay Saya

Presenting Linen Club’s ‘Festival of Light’ – a celebration of linen fashion that is heavy on festivities, and light on the planet.

An attempt to redefine the occasion, the campaign was aided by the brand’s unwavering focus on sustainability.

Taking from the nostalgia of growing up in India, these designs were inspired by the festive packaging of traditional sweets, local fireworks and other symbols associated with Diwali. The message? This simple: celebrate the ‘Festival of Light’ by keeping it light on the planet.

Apple apologizes for iPad ‘Crush’ ad

Bernard Pivot, Host of Influential French TV Show on Books, Dies at 89

For 15 years, French viewers watched Mr. Pivot on his weekly show, “Apostrophes,” to decide what to read next.

Breaking Storytelling Boundaries With Crunchyroll

In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of animation streaming service Crunchyroll. Rebbapragada shares insights on how anime differentiates itself with storytelling that pushes traditional boundaries, the evolving landscape of content creation and Crunchyroll’s strategic role within Sony Pictures Entertainment’s ecosystem. Anime, a…

A crushing negative response to the Apple iPad ad, but we were all fine when LG KC910 Renoir was advertised the same way.

You’ve seen the new iPad

How Guinness Flipped Its Perception as a Winter Stout to Fuel Summer Growth

When the sun comes out, people’s first instinct might not be to reach for a dark, creamy stout, sometimes seen as a heavier drink more suitable for cold weather. But Guinness, a leader in the stout category, wants to be the go-to at backyard barbecues as much as in cozy pubs. In the Diageo brand’s…

The Speed of Culture: Leading Puma Into the Digital Age

In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion and Puma’s exciting new…

Burger King enfrenta o ciúme entre irmãos com promoção de Dia das Mães

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bk-dia-das-maes-promocao-combo

Neste Dia das Mães, o Burger King do Brasil lança uma campanha bem-humorada que explora o ciúme entre irmãos pela atenção materna, sob o mote “Long Live the King”. A iniciativa, que originalmente começou no Reino Unido pela VML Espanha, foi adaptada pela agência JOTACOM para o contexto brasileiro e será veiculada nas redes sociais …

Leia Burger King enfrenta o ciúme entre irmãos com promoção de Dia das Mães na íntegra no B9.

Kendall Toole Explains Why You Don’t Quit in New Brand Video

As a Peloton instructor, Kendall Toole knows something about perseverance. Toole is a partner and shareholder in sports nutrition brand Don’t Quit, and ahead of her appearance at Brand Play, ADWEEK’s sports marketing summit, Thursday, ADWEEK has the exclusive premiere of the Peloton star’s new appearance in Don’t Quit’s Persevering Profile series. In the video,…

Meta introduz novas ferramentas de IA para publicidade com foco em expandir controle criativo

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meta-ai-ads

A Meta anunciou o lançamento de novas ferramentas de inteligência artificial destinadas a auxiliar anunciantes na geração automática de imagens e textos para campanhas publicitárias. É um desenvolvimento que faz parte dos esforços da empresa para integrar IA generativa em suas plataformas de publicidade, um terreno que se tornou ainda mais disputado após o avanço …

Leia Meta introduz novas ferramentas de IA para publicidade com foco em expandir controle criativo na íntegra no B9.

Creamy QSR Anniversary Treats – The Burger King Birthday Pie Slice Celebrates 70 Years

(TrendHunter.com) The Burger King Birthday Pie Slice celebrates the brand’s 70th anniversary and provides customers with a way to elevate their meal with a touch of textural sweetness. The dessert is crafted…

Israel’s Shutdown of Al Jazeera Highlights Long-Running Tensions

The network will keep covering the war in Gaza, but it will be harder for Israelis to watch. Israel calls the network a security threat, while Al Jazeera says Israel wants to conceal its brutality.

Israel’s Shutdown of Al Jazeera Highlights Long-Running Tensions

The network will keep covering the war in Gaza, but it will be harder for Israelis to watch. Israel calls the network a security threat, while Al Jazeera says Israel wants to conceal its brutality.

Pareidolia. AI finds faces on grains of sand

We might not encounter the face of the Virgin Mary on a grilled cheese sandwich, the head of Boris Johnson in a chicken korma or a teddy bear on Mars every day but most of us have “seen” animals in clouds and faces on tree trunks. It’s called Pareidolia, a phenomenon that arises when our mind perceives familiar patterns in a stimulus, even when they are not there.

Driessens & Verstappen had the intuition that they could find human faces even on grains of sand. Given the size of the grains and the colossal amount of sand on Earth, the search for faces in sand looked like a hopeless assignment. Until they developed the technology to do just that.

<img data-attachment-id="35744" data-permalink="https://we-make-money-not-art.com/pareidolia-ai-finds-faces-on-grains-of-sand/created-with-gimp/" data-orig-file="https://we-make-money-not-art.com/wp-content/uploads/2024/05/sandface0068.jpeg" data-orig-size="650,650" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"Created with GIMP","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Created with GIMP","orientation":"1"}" data-image-title="Created with GIMP" data-image-description="" data-image-caption="

Created with GIMP

” data-medium-file=”https://we-make-money-not-art.com/wp-content/uploads/2024/05/sandface0068-300×300.jpeg” data-large-file=”https://we-make-money-not-art.com/wp-content/uploads/2024/05/sandface0068.jpeg” src=”https://we-make-money-not-art.com/wp-content/uploads/2024/05/sandface0068.jpeg” alt=”” width=”700″ height=”700″ class=”size-full wp-image-35744″ />
Driessens & Verstappen, Pareidolia, sandface #0068


Driessens & Verstappen, Pareidolia, sandface #0002


Driessens & Verstappen, Pareidolia, 2019. Installation view, Meta.Morf 2024 – [up]Loaded Bodies at Kjøpmannsgata Ung Kunst. Photo: Juliane Schütz

Pareidolia, a work I discovered at Meta.Morf. Trondheim Biennale for Art and Technology, uses facial recognition software to examine sand particles one by one, looking for faces in their shape. A custom-made face-detection system examines every grain of sand under the microscope. Each time a face is discovered, its portrait is automatically captured on a photo. The artists keep count of the top 100: as more grains are evaluated, the top 100 features increasingly better faces. The top 100 are shown on a round projection screen, which form alludes to the lens of the microscope.

The work gives value to sand and reminds us of our deep connection with the material. Sand is one of the most traded and stolen commodities on Earth after water. We come into contact with it all day long: in the display of our phones, in the concrete and windows of our homes, in roads, in paint…. Even beaches, natural or artificial, increasingly need sand to keep tourists coming.

Driessens & Verstappen, Pareidolia, 2019


Driessens & Verstappen, Pareidolia, 2019. Installation view, Meta.Morf 2024 – [up]Loaded Bodies at Kjøpmannsgata Ung Kunst. Photo: Juliane Schütz


Driessens & Verstappen, Pareidolia, 2019. Installation view, Meta.Morf 2024 – [up]Loaded Bodies at Kjøpmannsgata Ung Kunst. Photo: Juliane Schütz


Driessens & Verstappen, Pareidolia, 2019. Installation view, Meta.Morf 2024 – [up]Loaded Bodies at Kjøpmannsgata Ung Kunst. Photo: Juliane Schütz


I thought this one looked a bit like Donald Trump

Pareidolia also parodies our anthropocentric worldview, whereby everything revolves around us and we deploy the most sophisticated technologies to satisfy an absurd desire to find our own image in tiny grains of sand.

Pareidolia at Meta.Morf 2024 – [up]Loaded Bodies is at Kjøpmannsgata Ung Kunst and other venues across Trondheim until 18 August. The festival is curated by Zane Cerpina, Boris Debackere, Espen Gangvik and Florian Weigl.

Source

Pareidolia. AI finds faces on grains of sand

We might not encounter the face of the Virgin Mary on a grilled cheese sandwich, the head of Boris Johnson in a chicken korma or a teddy bear on Mars every day but most of us have “seen” animals in clouds and faces on tree trunks. It’s called Pareidolia, a phenomenon that arises when our mind perceives familiar patterns in a stimulus, even when they are not there.

Driessens & Verstappen had the intuition that they could find human faces even on grains of sand. Given the size of the grains and the colossal amount of sand on Earth, the search for faces in sand looked like a hopeless assignment. Until they developed the technology to do just that.

<img data-attachment-id="35744" data-permalink="https://we-make-money-not-art.com/pareidolia-ai-finds-faces-on-grains-of-sand/created-with-gimp/" data-orig-file="https://we-make-money-not-art.com/wp-content/uploads/2024/05/sandface0068.jpeg" data-orig-size="650,650" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"Created with GIMP","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Created with GIMP","orientation":"1"}" data-image-title="Created with GIMP" data-image-description="" data-image-caption="

Created with GIMP

” data-medium-file=”https://we-make-money-not-art.com/wp-content/uploads/2024/05/sandface0068-300×300.jpeg” data-large-file=”https://we-make-money-not-art.com/wp-content/uploads/2024/05/sandface0068.jpeg” src=”https://we-make-money-not-art.com/wp-content/uploads/2024/05/sandface0068.jpeg” alt=”” width=”700″ height=”700″ class=”size-full wp-image-35744″ />
Driessens & Verstappen, Pareidolia, sandface #0068


Driessens & Verstappen, Pareidolia, sandface #0002


Driessens & Verstappen, Pareidolia, 2019. Installation view, Meta.Morf 2024 – [up]Loaded Bodies at Kjøpmannsgata Ung Kunst. Photo: Juliane Schütz

Pareidolia, a work I discovered at Meta.Morf. Trondheim Biennale for Art and Technology, uses facial recognition software to examine sand particles one by one, looking for faces in their shape. A custom-made face-detection system examines every grain of sand under the microscope. Each time a face is discovered, its portrait is automatically captured on a photo. The artists keep count of the top 100: as more grains are evaluated, the top 100 features increasingly better faces. The top 100 are shown on a round projection screen, which form alludes to the lens of the microscope.

The work gives value to sand and reminds us of our deep connection with the material. Sand is one of the most traded and stolen commodities on Earth after water. We come into contact with it all day long: in the display of our phones, in the concrete and windows of our homes, in roads, in paint…. Even beaches, natural or artificial, increasingly need sand to keep tourists coming.

Driessens & Verstappen, Pareidolia, 2019


Driessens & Verstappen, Pareidolia, 2019. Installation view, Meta.Morf 2024 – [up]Loaded Bodies at Kjøpmannsgata Ung Kunst. Photo: Juliane Schütz


Driessens & Verstappen, Pareidolia, 2019. Installation view, Meta.Morf 2024 – [up]Loaded Bodies at Kjøpmannsgata Ung Kunst. Photo: Juliane Schütz


Driessens & Verstappen, Pareidolia, 2019. Installation view, Meta.Morf 2024 – [up]Loaded Bodies at Kjøpmannsgata Ung Kunst. Photo: Juliane Schütz


I thought this one looked a bit like Donald Trump

Pareidolia also parodies our anthropocentric worldview, whereby everything revolves around us and we deploy the most sophisticated technologies to satisfy an absurd desire to find our own image in tiny grains of sand.

Pareidolia at Meta.Morf 2024 – [up]Loaded Bodies is at Kjøpmannsgata Ung Kunst and other venues across Trondheim until 18 August. The festival is curated by Zane Cerpina, Boris Debackere, Espen Gangvik and Florian Weigl.

Source