Goodby revels in the clichés for Aussie bank

Aussieguy
Goodby, Silverstein & Partners is breaking a big new campaign in Australia for Commonwealth Bank, and they’ve really managed to capture the essence of the country. You’ve got a Crocodile Dundee guy who drives through the desert alongside a bunch of hopped-up giant koalas, then hurls a boomerang into the starry heavens, letting out a great Aussie scream. Uploaded to YouTube, the ad was savaged by Australian viewers—until they realized it was a hoax. In the extended version of the spot, the scene shifts to a conference room at the “American ad agency” that created the cliché-filled piece of tripe—and just presented it to the client. The campaign will continue in a mockumentary style, with ads offering background about the agency, including the copywriter/art director team of Luke and Luke. Goodby will get crap for navel-gazing here, but for some Australians, perhaps an anti-American theme isn’t the worst idea.

—Posted by Tim Nudd

A Blogger’s Dream Machine – Wibrain B1 (VIDEO)

(TrendHunter.com) A hyper hand-held computer about the size of a PSP has hit the market, and this baby has it all, your Flavor of XP or Vista.

The Wibrain B1 has as trackpad and thumb Qwerty keyboard, WiFi, GSM, WebCam,Touch Screen, Widescreen and lots more.

“Looks like the Wibrain B1 has finally made it over here…

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(TrendHunter.com) A while back we mentioned Kylie Minogue and Victoria Beckham had their own blogs. It seems other stars want a chance to reflect their personalities on blogs of their own too including the Spice Girls, David Beckham and Matthew McConaughey.

The Spice girls launched their blog in October and have si…

Celeblogs – Blogs by Spice Girls, David Beckham, Matthew McConaughey

A while back we mentioned Kylie Minogue and Victoria Beckham had their own blogs. It seems other stars want a chance to reflect their personalities on blogs of their own too including the Spice Girls, David Beckham and Matthew McConaughey.

The Spice girls launched their blog in October and have si…

Markus Wendler – New York City Lights

(TrendHunter.com) I love his use of light. He makes the city beautiful in a way I haven’t seen before. You can check out the german-based photographer’s website and portfolio if you Click Here.

 

 

 

 
Markus Wendler

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(TrendHunter.com) A worldwide rally against the terrorist group FARC has been organized by a common Colombian citizen with no experience in politics through Facebook.

Early this year, Oscar Morales decided to create a group in Facebook to protest against the lies, cruelty and madness of the terrorist group that has …

Facebook for Humanitarianism – A Million Voices Against FARC

A worldwide rally against the terrorist group FARC has been organized by a common Colombian citizen with no experience in politics through Facebook.

Early this year, Oscar Morales decided to create a group in Facebook to protest against the lies, cruelty and madness of the terrorist group that has …

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PET-packages are plastic containers made from PolyEt…

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Science of Scent Marketing – Olfactory Packaging (GALLERY)

(TrendHunter.com) Olfactory to improve taste

What people think they taste is solely the result of inhaling odours. The tongue recognises only the five basic taste varieties. All other tastes are the result of odours. Odours enter, to put it simply, the nostril to the nasal cavity, where they are detected by the olfa…

Science of Scent Marketing – Olfactory Packaging

Olfactory to improve taste

What people think they taste is solely the result of inhaling odours. The tongue recognises only the five basic taste varieties. All other tastes are the result of odours. Odours enter, to put it simply, the nostril to the nasal cavity, where they are detected by the olfa…

‘Anonymous’ Launches Campaign Against Scientology

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In what Tom Hespos calls “modern cyberwarfare” and “a significant social event … people are going to be studying it for years to come,” a group called Anonymous has targeted the Church of Scientology.

Going to NATPE? Here’s What You Won’t Want to Miss


NEW YORK (AdAge.com) — The National Association of Television Producers and Editors Conference in Las Vegas is a place where some of the biggest players in mobile and media gather to discuss not just syndication but the evolving marketplace and share insightful case studies from the past year. Here's just a sampling of some of the boldface names coming to Vegas.

Syndication Moves Online, and Back to Screen


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If you’re waiting in quiet agony for the Flashdance moment that will never come, project yourself into “Audition” by MTV. Composed of different dance auditions stitched together, the spot feels less “Maniac!” and more like the start of a…