Pepsi to debut “deaf ad” during Super Bowl XLII
Posted in: UncategorizedI’m only putting “deaf” in quotation marks as a super bowl commercial can’t really be deaf, it’s an ad for crying out loud. Coolness though, that PepsiCo who is sponsoring the closed captioning for the game and had the idea to do a silent ad.
“Bob’s House” which will air during the superbowl is an ad which illustrates a popular joke in the hearing impaired community, and was created and performed by EnAble, a network in PepsiCo which supports diversity and the inclusion of persons with different abilities. Super adgrunts click the image above to take a sneak peak at the superbowl ad, all others see the making of “Bob’s House inside (quicktime)
Google won’t let political ads get personal
Posted in: Uncategorized
Could there be a better place for a political smear campaign than the Internet? It’s a fertile wonderland for dubious facts, anonymous accusations and conspiracy theorists. But Google says it will be doing its part to keep things clean this year by banning any ads that include “attacks on an individual’s personal life.†Google’s Public Policy Blog gives the example that “‘Crime rates are up under Police Commissioner Gordon’ is okay, but ‘Police Commissioner Gordon had an affair’ is not.†The same section prohibits attacks on a “protected group,†meaning that race, religion and age can’t be targeted. One blogger notes that AdSense had been running an ad titled “Truth About Mitt Romney: The Secret Mormon Plan Revealed,†but it’s unclear if this ad for a conspiracy-themed book was still circulating after the Google rules were announced. Some worry that Google is positioning itself as a gatekeeper by deciding which attacks are personal. But I can think of one candidate who will be happy if this restriction helps stave off a digital version of the racist fear-mongering that plagued him back in 2000.
—Posted by David Griner
Uber-Tractor Concept – Valtra Revolution Tractor (VIDEO)
Posted in: Uncategorized (TrendHunter.com) Those of you who think tractors don’t need a concept version, take a look at the video. You can’t tell if it’s a super-car, space-craft, or medical device. It’s the Uber-tractor. Valtra is a tractor maker in Finland. It’s hard not to like the tractor just because IT’S A TRACTOR. Of course, the cloth…
The Propaganda Robot – Contestational Little Brother (GALLERY)
Posted in: Uncategorized (TrendHunter.com) Protesters of the world can breathe a sigh of relief… Little Brother is here to help.
This cutesy, pint-sized robot is the brain(washing) child of Contestational Robotics, a robotics initiative which aims to aid the “autonomy” of social activists.
Little Brother distributes his propaganda li…
Cross Marketing Super Bowl & Valentines – Victoria’s Secret Covers all Bases (VIDEO)
Posted in: Uncategorized (TrendHunter.com) The Victoria’s Secret website crashed after rumors of Super Bowl commercials promoting the website began circulating. The TV spot officially kicks off on February 3rd and will feature model, Adriana Lima. In the commercials, the 26-year old Brazilian beauty helped kick off the “What Is Sexy?” list, …
Cross Marketing Super Bowl & Valentines – Victoria’s Secret Covers all Bases
Posted in: UncategorizedThe Victoria’s Secret website crashed after rumors of Super Bowl commercials promoting the website began circulating. The TV spot officially kicks off on February 3rd and will feature model, Adriana Lima. In the commercials, the 26-year old Brazilian beauty helped kick off the “What Is Sexy?” list, …
3D Film Side-Effects – Cloverfield & U2 3D Cause Vertigo
Posted in: Uncategorized (TrendHunter.com) Cloverfield and U2 3D use a lot of pans and zooms with hand held cameras to give the audience a special feeling. Turns out that feeling may make you barf. People who saw Cloverfield complained of nausea and a couple even need to love the porcelain goddess afterward. A film critic that reviewed U2 3D…
Light Focuses the Blur of Materials – Luminar Tiles
Posted in: Uncategorized (TrendHunter.com) As with most products in he marketplace today there is a glut of products and the only way to differentiate is to be either cheap or “remarkable” according to author Seth Godin.
Graniti Fiandre lets light create the focus for their new porcelain tile, the Luminar. The surface design interacts with…
Big Boobs for Smuggling Drugs – Plunderbra
Posted in: Uncategorized (TrendHunter.com) We’ve seen some pretty innovative ways to smuggle cocaine, but nothing as obvious as using a Plunderbra! It seems flat chests do it best.
Like padded bras that can be filled with air or water, bras with these compartments can easily be filled with cocaine, up to $97,885 worth according to an articl…
Flip-Flop Purse – Reef Brazil
Posted in: Uncategorized (TrendHunter.com) Ladies, there is now no more need to bring a purse when hitting up the beach. Don’t know where to put your car key? Afraid you will loose your wallet?
Reef Brazil, a leader in cool flip flops, has come out with a great idea for the women’s line in 2008. Their new line of Stash flip flops has a dra…
Judge Allows Biegel’s Sex Harassment Claims Against Dentsu
Posted in: UncategorizedInitiative Wins Cadbury Schweppes $150M Media Account
Posted in: UncategorizedPopping Fashion – BubbleBody Wedding Dress (GALLERY)
Posted in: Uncategorized (TrendHunter.com) Nobody can resist bubble wrap. It’s practical and fun to play with. So why not design some clothes made from this fun material? BubbleBodyWear is for those who enjoy touches… or crave more touches.
What you wear underneath depends on where you are going. For a board meeting, I’d go with white. C…
Healthy Turkish Fastfood – Salmon Kebab
Posted in: UncategorizedLooking for an alternative to the traditional late-night meat or chicken kebabs? Well, you have to wait no longer as the Salmon Kebab is here!
Showcased recently at a Fabex Food & Drinks Trade Fair in Antalya, Turkey, the salmon kebabs were dished out to the hungry and the curious attendees. 60 ki…
Super Bowl Marketing – Ads in 2008 (VIDEO)
Posted in: Uncategorized (TrendHunter.com) The annual Super Bowl is one of the world’s most famous TV marketing events. Air time costs a fortune to buy, as it’s a guaranteed way to get exposure to millions of viewers. Some of the best ads are launched at this time, many of which take up a huge chunk of a company’s annual advertising budget. …
Super Bowl Marketing – Ads in 2008
Posted in: UncategorizedThe annual Super Bowl is one of the world’s most famous TV marketing events. Air time costs a fortune to buy, as it’s a guaranteed way to get exposure to millions of viewers. Some of the best ads are launched at this time, many of which take up a huge chunk of a company’s annual advertising budget. …
Colour Ownership – T- Mobile Registers Magenta (GALLERY)
Posted in: Uncategorized (TrendHunter.com) Deutsche Telekom, mother company for T-Mobile in Holland, has registered magenta at the European Brandoffice to prevent any other company in Holland from using this colour for their communication devices, logos or stationary.
I thought they were joking because it seemed pretty impossible that some…
Colour Ownership – T- Mobile Registers Magenta
Posted in: UncategorizedDeutsche Telekom, mother company for T-Mobile in Holland, has registered magenta at the European Brandoffice to prevent any other company in Holland from using this colour for their communication devices, logos or stationary.
I thought they were joking because it seemed pretty impossible that some…