Jan
28
CMOs, Get Ready for a Rocky Ride
Posted in: Uncategorized
CMOs will come under pressure like never before in this recession as consumers desert the marketplace in droves.
Jan
28
How Banks Can Boost Image in Chaotic Times
Posted in: Uncategorized
Financial-services companies with the best brands, that have built and strengthened them for years and are managing them wisely, now reap the benefits.
Jan
28
Music-Download Sites Seek Marketers’ Money
Posted in: Uncategorized
NEW YORK (AdAge.com) — The market's still unproven, but the ad-supported-music industry just got two more major players knocking on doors looking for marketers' dollars: Last.fm and Qtrax
Jan
28
Mountain Dew Makes MMO More Than Just a Game
Posted in: Uncategorized
NEW YORK (AdAge.com) — Pepsi-Cola's rich, massively multiplayer online game "Dewmocracy" supports an ever-expanding plan to let consumers choose the next flavor of Mountain Dew. It's no low-involvement proposition for consumers, which is why the marketer is cheered by early returns.
Jan
28
Can Nancy Hill Make the 4A’s Matter Again?
Posted in: Uncategorized
NEW YORK (AdAge.com) — All hopes for preventing the 91-year-old American Association of Advertising Agencies from sinking to irrelevance have been pinned to a long-running effort to find a replacement for O. Burtch Drake, who's retiring as president-CEO this year after a 14-year reign. That search is now at an end. This week, the association's board likely will approve the appointment of Nancy Hill to the role.
Jan
28
Not Much Color in Cosmetics This Time
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — So much for the lipstick effect: The theory that lipstick sales not only survive but thrive during an economic downturn doesn't appear to be panning out this time around.
Jan
28
Pharma Biz Cops to $5 Billion Drug Problem
Posted in: UncategorizedCHARLOTTE, N.C. (AdAge.com) — The pharmaceutical industry is finally acknowledging that it needs a new marketing prescription after a perfect storm of waning patience in Congress, incredulousness from the medical community and growing angst among a skeptical public. It's all led the $5 billion direct-to-consumer ad business to concede it has a drug problem.
Jan
28
Challenge: Make Malt Liquor Look Good on Paper
Posted in: Uncategorized
CHICAGO (AdAge.com) — Talk about a marketing conundrum: Revive Colt 45 malt liquor — once seen as an exploitative product that preyed on the urban poor — as an edgy choice for young hipsters.
Jan
28
Custom Publishing Gets a Makeover
Posted in: Uncategorized
NEW YORK (AdAge.com) — Custom publishing, the arm of the magazine business that turns out titles such as Jeep and Departures, is being transformed as surely and swiftly as any other feature in the media landscape — to the point that some practitioners even correct you for still calling it custom publishing.
Jan
28
P&G Comes to Rescue of Soaps on the Ropes
Posted in: Uncategorized
NEW YORK (AdAge.com) — Soap opera ratings have declined steadily for years as once-enamored viewers drift away, and there is concern among media buyers about the health of the genre.
Jan
28
Mac Owners Just Like, Well, the Mac Guy
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — So it's not just that Mac guy in the "Get a Mac" ads who thinks he's better than everyone else. Apparently so do many of the people who use Apple's computers.
Jan
28
Don’t Flush Your Ad Down the Super Bowl
Posted in: Uncategorized
You might make a cool ad, a memorable ad, an ad beloved by all who behold it, but unless you've incorporated some very fundamental cognitive elements, your ad most likely will be attributed to Bud.
Jan
28
Advertisers Score With Any Place in Game
Posted in: Uncategorized
CHICAGO (AdAge.com) — The New England Patriots and the New York Giants are from two top-five markets, and their storylines are compelling enough to hold an audience's attention whether the game is close or not, according to marketers and ad buyers.
Jan
28
What Housing Crisis? Realtors’ Ads Defy Reality
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — The housing bubble has burst. Almost three-quarters of a million Americans are in foreclosure. The median price of a single-family home recently fell for the first time in at least 40 years, and many are predicting it'll drop further in 2008. But none of that stopped the National Association of Realtors promulgating a $40 million ad campaign urging Americans to think of buying a house as a get-rich opportunity.
Jan
28
Touch-Screen Menus – Restaurants & Bars with Interactive Tabletops (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) A wave of ubiquitous computing is sweeping the world, with incredible inventions like touch-screen tabletops hitting restaurants and bars, allowing for waiterless ordering with interactive menus, or sheer entertainment.
The Adour restaurant in NYC’s St. Regis hotel opens tomorrow and will offer an …
Jan
28
Touch-Screen Menus – Restaurants & Bars with Interactive Tabletops
Posted in: UncategorizedA wave of ubiquitous computing is sweeping the world, with incredible inventions like touch-screen tabletops hitting restaurants and bars, allowing for waiterless ordering with interactive menus, or sheer entertainment.
The Adour restaurant in NYC’s St. Regis hotel opens tomorrow and will offer an …
Jan
28
Not Everyone Is An Upscale Urban 30Something, White Male Hipster
Posted in: Uncategorized
If all the ads you see on television sound like they’ve been written by the same person, a slightly snarky, all-knowing hipster, odds are they have. Or, more accurately, by a crew of people who all strive to have the same voice: that of the creative directors who judge award shows.
And while the work that wins at these shows (especially the big ones) is generally great, it’s generally work that appeals far more to the upscale, urban, 30something white male hipsters who judge these shows than it does to say, your grandmother, who doesn’t get why those Burger King spots with the mask are the least bit funny.
Now this theory is fine when you’re advertising beer or running shoes. But since most products advertised aren’t beer or running shoes, we quickly find ourselves in trouble: we’re talking with one voice to an audience who speaks with another. And whether it’s TV, print or online (okay, especially online), the messages we’re putting out there are “we don’t really know you, our customers. We don’t really care what you think is cute or funny or emotional. We only care what’s cool and hip (by our standards) so get used to it.â€
I’ve made it practice on my blog to call out ads that appeal to different demographics: A Canon camera spot with Maria Sharapova’s dog, for instance, that my kids find hilarious.
Now of course it’s not impossible to create advertising that appeals to a broad demographic. The Budweiser Frogs campaign from about 10 years ago did that, so does some of the better Coke and Pepsi advertising. But by and large, we’re advertising to a specific demographic. And I’ve yet to see a brief that says “here’s what the target’s taste level is. Here’s who they find funny, the TV shows they love to watch, the magazines they read.†And the award shows don’t help this situation: they often reward work that has no appeal to the intended target.
No wonder so few people actually like commercials.
Jan
28
Skin Printers – Inkjets to Make Skin & Nerve Tissue
Posted in: Uncategorized
(TrendHunter.com) Pre-tattoed skin is just around the corner. 3D printers are old news. Seriously, they are… at least at TrendHunter.com! New to us, however, is that a researcher says he can now use the same technology to make skin and other human tissues.
James Yoo from Wake Forest University’s Institute of Reg…
Jan
28
Light Tattoos & Skin Embossing – Temporary Body Mods by Kye Ok Kim (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This series of incredible temporary body modifcation devices was designed by Kye Ok Kim and showcased at Seoul Design Week 2007. They allow those who want to express themselves through artistic body work to do so via light, print or paint.
The light-emitted brooches project patterns onto the skin …
Jan
28
DHL hands PR to H&K
Posted in: UncategorizedHONG KONG – DHL Hong Kong has shifted its PR business to Hill & Knowlton, displacing GolinHarris.
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