Diageo calls direct pitch for Gordon’s
Posted in: UncategorizedLONDON – Diageo has kicked off a review of the Gordon’s Gin direct marketing account.
LONDON – Diageo has kicked off a review of the Gordon’s Gin direct marketing account.
LONDON – Abbott Mead Vickers BBDO is reviving the classic “work, rest and play” strapline for Mars, which first aired in 1959.
Omnicom is making an audacious bid to strengthen its hold on the $100 million HP global advertising account.
LONDON – ITV has replaced its director of television Simon Shaps with former BBC One controller Peter Fincham, and extended executive chairman Michael Grade’s contract by one year to the end of 2010.
Chris Anderson’s latest. Great stuff.
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LONDON – Blinkx, the video search engine, has partnered with the BBC to make all iPlayer content accessible through its site.
Scandalous stories about politicians tend to break on a Sunday. David Hill tells how Downing Street handles the problem.
More than two-thirds of the PR industry’s leading figures believe there will not be a Ârecession in 2008, despite warnings from the Government and economists.
Exposure MD Mark StrinÂger has left the agency after a split with the board.
PRWeek columnist Mike Granatt has revealed his ‘fury’ after quitting his role as spokesman for Commons Speaker Michael Martin earlier this week.
The UK’s top selling car brands – Ford and Vauxhall – are both changing their PR agency arrangements.
ITV has restructured its comms team, adding seven new senior positions and recÂruiting one of Tessa Jowell’s former advisers.
Microsoft’s retained global agencies face a three-way shootout later this year as the computing giant seeks support for its TV division.
The London Stock Exchange has replaced public affairs supremo David Wheeldon – now BSkyB head of public affairs – with a policy expert.
PR professionals must look beyond traditional Âmedia for Âopportunities, according to key speakers at PRWeek’s PR and the Media Conference this week.
A couple of interactive designers/viral marketing guys in Ireland started The Big Word Project a dictionary with the simple concept of buying words for $1 per letter and letting your site define that word. For example, the word Pulp is now defined by AdPulp.com for the low price of $4.
Nice viral aspect to it and there will likely be a land grab on the ‘valuable’ keywords. I bought a few for the novelty. I probably would have bought more but each word is a single, complete transaction and thus a tedious process.
Incredible Inc — which is angling for that vintage comic book feel reeeeally hard but totally missing it — is a promotion for Xerox’s ink printers.
For Delay No Mall, a shopping center that supports artists, Leo Burnett/Hong Kong gave away 5000 creativity-sparking Gashapons in Causeway Bay.
I’ll probably never get a press release from Schick(r) eve(r) again. But when a press release shows up in you(r) mailbox with the following:
Schick(R) Quattro(R) Do Not Reply (SchickQuattro@energizer.com)
to shartley@adpulp.com,
date Wed, Feb 27, 2008 at 8:19 AM
subject Schick(r) Quattro(r) Get Experimental Video Contest
It is kind of hard to not be distracted by the use of the (R) or is (r) and is just begging for the legal ® requirements to be made fun of. But here is the skinny:
Schick® Quattro® wants you to GET EXPERIMENTAL with your fly look today! Upload a video to www.YouTube.com/Schick that demonstrates how a smooth or finely sculpted look, achieved with the NEW Schick® Quattro® Titanium and Schick® Quattro® Titanium Trimmer, gives you the mojo to go places guys have only dreamed of going. You can win $25k and 15 minutes of fame.
Bette(r) yet, be the first to put together a video, submit to the Schick YouTube contest site and find a way to sneak in several uses of the simplified (r) or (R) and not ® AND get a mention of adpulp.com in it; Drop us the video link and we’ll give you your 15 minutes with a tasty feature and link to your site or company.
Good thing it is Wednesday and not Thu(r)sday. Happy rest of the week.