Why You Should Be in the Media-Agency Business

NEW YORK (Adage.com) — Media agencies: They're the new creatives, campaign developers, insights engines, production shops and ROI trackers. And they're enjoying an increasingly close and valued partnership with marketers.

The Blue-Light Barneys: That’s Kmart’s Design


NEW YORK (AdAge.com) — Quick, think fashion. What's the first retailer that comes to mind? Bet it wasn't Kmart. The home of the blue-light special is trying to get consumers to equate it with style via a new apparel campaign set to break March 9.

Even Direct Marketers Alarmed by Recession

NEW YORK (AdAge.com) — Even though it offers one of the most measurable forms of marketing, the direct-response industry is bracing itself for the recession backlash and being cautiously optimistic, to put it mildly, about 2008.

Tragic Tale of Creative but Complicated Man


CHICAGO (AdAge.com) — Paul Tiley's death — ruled a suicide by medical examiners — shook DDB and the agency community, raising wide-ranging questions about workplace stress at large shops such as DDB, and even the emotional toll of rough blog and media criticism.

Unilever, P&G War Over Which Is Most Ethical

BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. and Unilever have battled over many things over the decades, from soap shares to spy scandals. But the latest battleground may be the most surprising and intriguing — a race to show who's best at saving the world.

Knut Grows Up

All too familiar: an overhyped and then abandoned media darling turns into a bloodthirsty monster. At least, Knut was cute.


Knut then.


Knut now.

Daily Mail

Savage Style – Jean Paul Gaultier’s Animalistic Fall 2008 (VIDEO)

(TrendHunter.com) Oh, animal skins! What some will do fur the love of fashion! For his recent Paris Fashion Week show, Jean Paul Gaultier unleashed his wilder side as he showed a line of fashion line laden with animal pelts and hides.

The overall tone of the stage was set to match, with Michael Jackson’s thriller c…

Visual Extravaganza Ads – Dolce & Gabbana Women Spring/Summer 2008 (GALLERY)

(TrendHunter.com) Dolce & Gabbana’s Spring/Summer 2008 women’s ad campaign embodies the designers’ vision for the season – a perfect fusion of fashion and art – with hand painted dresses shot in an artist’s studio setting. Unlike previous campaigns, the statement isn’t about sex, which is what we would expect f…

The Battle of Microcars Accelerates – Kia Soul

In the microcar class there are going to be two giants. Yes like jumbo shrimp. The Kia Soul and the Smart Fortwo will be going after the same market. The soul looks taller than the Mini Cooper with a flat room and sloping window the profile is definitely more sporty than the Fortwo. It will have a 2…

The Battle of Microcars Accelerates – Kia Soul (GALLERY)

(TrendHunter.com) In the microcar class there are going to be two giants. Yes like jumbo shrimp. The Kia Soul and the Smart Fortwo will be going after the same market. The soul looks taller than the Mini Cooper with a flat room and sloping window the profile is definitely more sporty than the Fortwo. It will have a 2…

Toyota Prius Campaign – Prostitute, Lover, Killer

Toyota thinks that sometimes you gotta overlook and forgive a man’s wrongdoing, as long as he is driving a Prius! The new Toyota Prius campaign uses the tagline “Well, at least he drives a Prius” with a backdrop of three pretty bad/naughty scenarios. Killer, shows a man dragging a dead body into the…

Toyota Prius Campaign – Prostitute, Lover, Killer (GALLERY)

(TrendHunter.com) Toyota thinks that sometimes you gotta overlook and forgive a man’s wrongdoing, as long as he is driving a Prius! The new Toyota Prius campaign uses the tagline “Well, at least he drives a Prius” with a backdrop of three pretty bad/naughty scenarios. Killer, shows a man dragging a dead body into the…

Recycled Swedish Barns – Hermit Cabin

(TrendHunter.com) The Swedish architect Mats Theselius has, together with the Swedish company Arvesund Trä, created the both beautiful and simple Hermit cabin.

The cabin is made of logs and boards from old Swedish barns that no longer have owners or a healthy life. Instead of turning into a pile of old wood old ba…

Mediterranean Themed Fashion Ads – Roberto Cavalli Spring/Summer 2008

There is Aachic elegance to this Greek-themed ad campaign featuring Daria Werbowy, Eva Herzigova and Kate Moss.

Roberto Cavalli used selected these models for his Spring/Summer 2008 campaign, then added a splash of Spanish surrealism as he seemed to draw inspiration from the works of Salvidor Dali.…

Mediterranean Themed Fashion Ads – Roberto Cavalli Spring/Summer 2008 (GALLERY)

(TrendHunter.com) There is Aachic elegance to this Greek-themed ad campaign featuring Daria Werbowy, Eva Herzigova and Kate Moss.

Roberto Cavalli used selected these models for his Spring/Summer 2008 campaign, then added a splash of Spanish surrealism as he seemed to draw inspiration from the works of Salvidor Dali.…

Robot out of Recycled Cell Phones – The TeMo (VIDEO)

(TrendHunter.com) Finally, something to do with that old cell phone when it has outlived it’s original purpose!

Introducing – the TeMo (short for “Telerobotics over Mobile packet data services”), a robot made of Legos, a few microchips, some motors, and a cell phone. Software Engineer and self-professed “techie” Ja…

Beautiful Organic Tweeds – Anja Hynynen’s Magic (GALLERY)

(TrendHunter.com) Aren’t these creations pretty? It would make you feel so elegant to be dressed in these lovely tweeds. Anjah Hynynen is among a league of women who are designing and making clothes organically. She spent time on a farm in Scotland to weave the wool and sew the fabric. It must be magical to work with…

Swoopy Aero Clean Furniture – Jetson Furniture from Phillips Grass (GALLERY)

(TrendHunter.com) Jetson furniture is finally here! Doesn’t this furniture from Phillips Grass remind you of something old George Jetson, Jane his wife, would snuggle up in? The smooth lines with the jet engine like armrests and the swooping aerodynamic back all have the markings of the Boeing company lounge. Caution…

Convertible Top Scooter – Advia 250 (GALLERY)

(TrendHunter.com) Small scooters are huge in most parts of the world, so it only makes sense that one with a convertible top be introduced. The Advia 250 has a retractable roof and windshield with a wiper. Riders will still have to pack some rain pants and a jacket for to avoid the splash over, but with the price of …

Marques takes charge of Philippines 4As.

MANILA – Mila M. Marquez (pictured), general manager of Blackpencil, Leo Burnett Philippines’ sister agency, has been elected as president of the country’s advertising trade body, the Philippines 4As.