And if you haven’t heard, here’s Trumpet Groups riff on the RFP, its Request for Problem. The agency, changing the direction this sort of communication usually flows, wants marketers to submit their problem to which the agency will reply…
Advertising Agency: glow, Berlin, Germany
Creative Directors: Johannes Krempl, Lars Wohlnick
Art Director: Ina Ruediger
Copywriters: Nicole Lanners, Sascha Beer, Ina Rüdiger
Photographer: Thorsten Klapsch
Published: January 2008
American Copywriter points out that there are some fresh offerings up at Someecards, the e-card service that operates as a kind of anti-Hallmark. Patriots fans will particularly enjoy the one above. Other topical cards include one that reads, “Happy Martin Luther King Day to a borderline racist.†The site is the brainchild of a creative at Avenue A/Razorfish.
—Posted by Tim Nudd
Men have fantasies. Lots of fantasies. And We’re not just talking about sex here. In this new commercial for J.P. Morgan Chase from Mcgarrybowen, we see a man doing the James Bond thing to get a stolen credit card…
NEW YORK (AdAge.com) — Citizens Bank is parting ways with its longtime media agency of record, Havas' MPG, and plans to consolidate its $30 million account at WPP Group's MediaCom, the marketer said.
According to Associated Press, Microsoft-enabled smart carts will be rolling down the aisles of ShopRite later this year.
Customers with a ShopRite loyalty card will be able to log into a Web site at home and type in their grocery lists; when they get to the store and swipe their card on the MediaCart console, the list will appear. As shoppers scan their items and place them in their cart, the console gives a running price tally and checks items off the shopping list.
The system also uses radio-frequency identification to sense where the shopper’s cart is in the store. The RFID data can help ShopRite and food makers understand shopping patterns, and the technology can also be used to send certain advertisements to people at certain points – an ad for 50 cents off Oreos, for example, when a shopper enters the cookie aisle.
NEW YORK (AdAge.com) — The new CEO of Ask.com isn't afraid of a little pressure — and he knows that's what he'll have helming the face of the new ad-supported IAC. Jim Safka, the former CEO of Match.com and, most recently, head of IAC's Primal Ventures, has been handed the reins to the No. 4 search engine and will be responsible for upping it market share from its current 4.6% piece of the pie, according to ComScore.
Just why is it the more senior the executive, the more buffoonish and meaningless their commentary becomes? Advertising Age asked ten industry leaders to comment of the impending recession and what it means to the ad business. Many, from…
LONDON – Nick Lockett, one of the founders of the media agency BLM, is to step down from his role as chairman following the completion of its buyout by Havas.
CHARLOTTE, N.C. (AdAge.com) — ESPN, the self-proclaimed "worldwide leader in sports," is adding video-gaming coverage to its lineup of football, baseball, basketball and other sports programming.
First, let me say Happy New Year! Before the wild partying becomes a distant memory, I wanted to make sure and do some predictions. I also apologize for not posting more, but business comes before blogging (as nutty as that sounds). I'll try to post more in '08.
Finishing up its work for Porsche as the account shifts to Cramer-Krasselt, Carmichael Lynch, which landed Subaru without review in November, has released its last work for Porsche. To launch the Cayenne GTS in the states, Carmichael Lynch created…
Advertising Agency: DDB Johannesburg, South Africa
Creative Director: Gareth Lessing
Art Directors: Andre Vrdoljak, Madel Fourie
Copywriter: Claudi Potter
Agency Producer: Kathy Scharrer
Production Company: Velocity
Director: Anton Visser
Editor: James
Music Company: Barry Dean
Published: November 2007
Advertising Agency: DDB Johannesburg, South Africa
Creative Director: Gareth Lessing
Art Directors: Andre Vrdoljak, Madel Fourie
Copywriter: Claudi Potter
Agency Producer: Kathy Scharrer
Production Company: Velocity
Director: Anton Visser
Editor: James
Music Company: Barry Dean
Published: November 2007
LONDON – Premiership football club Reading FC has opened negations with brands regarding its club shirt sponsorship.
LONDON – South African Airways is launching a digital outdoor campaign designed to target UK and international fliers arriving and departing from London Heathrow.
LONDON – Sky News has expanded its online news offering with podcasts dedicated to foreign affairs and business.
Calling all bored creatives! Swiffer needs you! Swiffer has teamed with Warner music for a YouTube “Swiffer Break-up Music Video Contest” in which contestants create break up videos explaining how they broke up with their old cleaning product and…
OK, who doesn’t love Scooby Doo? But this spot featuring the clan just doesn’t seem to click. It’s not really the agency’s (Deutsch LA) fault. It’s more the fault of the notion you can just suddenly implant a commercial…
To help mask its layoffs and reorg, Ogilvy has adopted the language of tech startups. The agency is now in “perpetual beta,” according to Ad Age.
Starting immediately, the WPP Group-owned agency is trying to get small, requiring that client meetings center around four key people at the table — marketing, creative, strategy and program management — and it will gradually streamline its structure, doing away with many of its 20-plus departments.
Ogilvy already has done a lot to anticipate the post-advertising world. It got out ahead of many of its rivals by investing in a full suite of marketing services, which it combined a couple of years ago under one profit-and-loss statement.
Perpetual beta? Post-advertising world?
I’m starting to wonder where I am.
Where am I?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
