The country's third-largest advertiser is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next three years. And as GM goes, so goes the entire automotive industry — the leading advertising category that pumped some $9.42 billion into the ad economy last year.
In-game advertising will experience the highest growth rate among the various categories of game advertising methods forecasted, increasing to more than $800 million in 2012 from $55 million in 2006, according to Parks Associates.
The revolution is not being televised. That's because it is being webcast. Right now, in real time.
Content matters more than ever, and people are watching more video and listening to more music than ever before. The internet is global and therefore opens up new markets. Digital reduces distribution costs and increases margins. Huge brands with major economic value and audiences have been created, from Google to Facebook. So what makes companies succeed, and what can we learn from them?
If you're a brand guardian, you're likely worried about your digital marketing. You've read the news about how aggressively some brands are following and engaging people in their digitally led lives. You see the headlines about the "next hot technology." You attend various conferences on the subject and, in a hushed corner at one of these events, you might confess that the subject keeps you up at night.
Social networks are just one kind of social media. There are lots of others, such as blogs, wikis, video sharing and peer-to-peer networks, ratings systems, consumer reviews and micro-blogging tools. Some of this stuff is rather important, so we figured it needed its own entry.
Let's stop kidding ourselves: The webby arms race isn't going to involve quasi-utopian technological advances so much as bare-knuckled brawls (mostly in courtrooms, although sometimes in digital back alleys), hostile takeovers and — sorry, consumers — increasingly brazen attacks on personal privacy in the name of "relevant" advertising delivery. Let's consider the playing field and what the big boys have been up to lately, shall we?
Let's begin with what mobile marketing is not: It is not billboards driven around town on the back of a truck. Mobile marketing is, well, marketing that makes use of the cellphone, and it could potentially take many forms.
To make an impact, think 3-D. Three-dimensional experiences are gaining traction in the marketplace and can stand apart from some of the most beautiful designs.
Sometime in the past few years, most of us began to change the way we use our personal computers. We stopped going out and buying new software programs and installing them on our hard drives. Instead, we started using the internet as our computer, tapping into the vast quantities of software and data flowing through the network.
Search-engine optimization, or SEO, is the key to making content rank highly in natural or organic search results. And while these "free listings" in a search-results page are technically, well, free, most companies pay folks trained in the art of SEO to keep their content atop the list. Search engine marketing, or SEM, refers to the paid ads that show up in the sponsored links or sponsored results boxes.
Here's the funny thing about Unilever being Digital Marketer of the Year: It doesn't really do digital campaigns.
Marketers still haven't figured out that the interaction between people on social networks is unscripted. And like the people interacting within these networks, marketers have to learn to just react to what's going on.
The finalists for the “Brit Insurance Designs of the Year” have been selected. The artists fall under several categories, from architecture to fashion, products and interactive art.
The seven finalists currently have their best works on display at the Design Museum in London.
One of these will b…
(TrendHunter.com) At Trend Hunter, we’re obsessed with eco innovation. In particular, we get our smile on whenever we see garbage recycled into art. It seems that every week there’s a new addition to this category. As a result, we’ve compiled 50 of our favorite uses for garbage in this super gallery. Enjoy!
NYC …
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