A ton of money is going to online video advertising, but very little of that is going to user-generated amateur videos. For now, advertisers fear their ads could accidentally appear in clips that have nudity, foul language or even criticism of their brand. According to Jayant Kadambi, chief executi…
Felt the bump?
Have your breasts checked.
Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Copywriter: Katia Aranji
Art Director: Rawad El Dahouk
(TrendHunter.com) South by Southwest (SXSW) is one of the world’s largest music festivals that takes place in Austin, TX. It’s also the hatching ground of many artists, or where they get their big break. A few of the artists we’ve had our eye on at Trend Hunter have now been hailed as the Next Big Thing after their p…
Change colors, add specific number or add personal ID on it at www.nikeid.com and place the order as soon as customization is done.
Advertising School: Amity school of Fine Arts, India
Art Director: Anshul Nagpal
Change colors, add specific number or add personal ID on it at www.nikeid.com and place the order as soon as customization is done.
Advertising School: Amity school of Fine Arts, India
Art Director: Anshul Nagpal
Change colors, add specific number or add personal ID on it at www.nikeid.com and place the order as soon as customization is done.
Advertising School: Amity school of Fine Arts, India
Art Director: Anshul Nagpal
Change colors, add specific number or add personal ID on it at www.nikeid.com and place the order as soon as customization is done.
Advertising School: Amity school of Fine Arts, India
Art Director: Anshul Nagpal
Change colors, add specific number or add personal ID on it at www.nikeid.com and place the order as soon as customization is done.
Advertising School: Amity school of Fine Arts, India
Art Director: Anshul Nagpal
Advertising Agency: ToroVazquezMora / Fischer América, Colombia
Creative Directors: Andres MejÃa, Jaime Cueto
Art Director: Andres MejÃa
Copywriter: Edward Jaramillo
Illustrator: Robert Paz
Photographer: Juan David Betancourt
Published: March 2008
Brandweek has an upsetting piece on greenwashing.
Seventh Generation, Method and other leading personal care and cleaning brands may soon face lawsuits if they don’t remove the word “organic” from their labeling and marketing by Sept. 1. The ultimatum comes following a recent investigation by the Organic Consumers Assn., which uncovered a potentially carcinogenic contaminant in various products.
The OCA investigated nearly 100 organic cosmetic, personal care and household cleaning formulas, and found that nearly 50% of them contain detectable levels of 1,4-dioxane, which is known to cause cancer in lab animals. None of the manufacturers disclosed this information on their labels, even though many had levels greater than 1,000 times the acceptable level.
The biggest offenders were the “natural” dish detergents, including Citrus Magic 100% Natural Dish Liquid, Earth Friendly Products Ultra Dishmate, Method Dish Naturally Derived Ultra Concentrate, Planet Ultra Dishwashing Liquid and Seventh Generation Natural Dish Liquid.
Brands found not to contain 1,4-dioxane include Burt’s Bees, Clorox Green Works, Avalon Organics and Dr. Bronner’s.
For the Rugby Ralph Lauren’s Spring 2008 collection, a campaign was created to compliment the preppy-chic look that’s taking over the fashion world by storm. To raise intrigue over the collection, the fashion house has released a series of how-to videos, such as How to Tie a Bow Tie, How to Layer, a…
Modernista! decided to go modern with their agency self-promo site. So modern in fact, there’s no there there. Just rollovers that redirect to Wikipedia, Facebook, Flickr and Google News.
The Denver Egotist says, “Modernista!‘s new site is so smart it sickens us.”
I’m not sickened about it. I’m still trying to form an opinion. Maybe you could help.
The movie American Pie made the term MILF famous.
Imagine The Warriors took place in Manhattan. But replace all those vicious gangs with refugees from Flashdance.
Drinking and driving is a serious issue that has been recently glamorized by the Hollywood ‘it’ girls. But it is a matter of life and death for you, and for innocent people on the road.
These simple yet effective anti drinking and driving public ads by Lonsdale Saatchi & Saatchi drive the point ho…
Women who drink milk won’t be such witches approximately once a month. No, really: That’s the overtly cinematic message of “Bruja†(Spanish for witch), a California Milk Processor Board spot that breaks today from Grupo Gallegos. In the ad, targeting Latinas, an ugly wicked witch on a broom suffers from PMS, but transforms into a beautiful damsel after downing some milk. With her attitude properly adjusted, “she undoes evil misdeeds with acts of kindness,†per Adweek. It sounds like great fodder for a milk boycott, or a Big Idea With Donny Deutsch segment. In fact, the client has milked the PMS thing before, though not with actual witches. Still, Grupo Gallegos has an out, attributing the concept to “a comment made by a woman during a focus group, who described her monthly symptoms this way: ‘When I’ve got PMS, I’m really a witch.’ †Others, meanwhile, have maintained that drinking milk isn’t so great—that it can actually be as risky as inhaling second-hand smoke. Who are we supposed to believe?
—Posted by David Gianatasio
Philly is angling for the gay vote. The Greater Philadelphia Tourism Marketing Corporation just launched “Get Your History Straight” and “Your Nightlife,” which — in tangent with SouthWest Airlines — will populate creative with gay locals.
We get it! We get it! It’s a mashup!
(TrendHunter.com) According to the Catholic Church in the UK, if you are celebrating St Patrick’s Day as usual today, you’re making a BIG mistake.
Normally marked by a giant celebration on the 17th of March, St Patrick’s Day is actually an opportunity for Christians to remember the patron saint of Ireland. A certai…
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