Eliminates odors.
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008
Eliminates odors.
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008
Eliminates odors.
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008
Eliminates odors.
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008
Marc Jacobs is known for creating quirky, bizarre ads. We’ve even featured a few on Trend Hunter, which you can see below. Now a new series of Marc Jacobs ads are stirring a buzz in the fashion blogosphere too, this time featuring a bearded man, with glossy long hair, sporting a retro tracksuit and …
Eliminates odors.
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008
Eliminates odors.
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008
Time for a new toothbrush? 3 months use reduces the effect by 85%.
On A Mission For Better Mouths.
Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Director: Janne Uotila
Art Director: Tom Jakobsson
Copywriter: Juha Salminen
Photographer: Katri Pyynönen
Published: February 2008
Advertising Agency: Zig, Canada
Creative Director: Martin Beauvais
Art Director: Allan Mah
Copywriter: Jason Buback
Advertising Agency: Zig, Canada
Creative Director: Martin Beauvais
Art Director: Allan Mah
Copywriter: Jason Buback
Advertising Agency: Zig, Canada
Creative Director: Martin Beauvais
Art Director: Allan Mah
Copywriter: Jason Buback
Advertising Agency: Zig, Canada
Creative Director: Martin Beauvais
Art Director: Allan Mah
Copywriter: Jason Buback
Advertising Agency: Zig, Canada
Creative Director: Elspeth Lynn/Lorraine Tao
Art Director: Elspeth Lynn
Copywriter: Lorraine Tao
Planner: Tania Gregory
Team Leader: Leslie Hunter
Agency Producer: Sharon Nelson
Producer: Justin Edmund-White, UK Producer
Executive Producer: James Davis
Production House: Untitled
Director: James Haworth
Editing House: Panic & Bob
Editor: Matthew Kett
Music Company: Rosnick MacKinnon
Music Producers name: Ted Rosnick
This windmill farm in the recently released SimCity Societies was brought to you by BP. Other energy sources in the game are coal and nuclear plants, but those are unbranded, and I haven’t seen any other kinds of branded assets in the game either. I haven’t unlocked all the building yet, and apparently there are other clean BP-branded power generators and a BP truck. You can remove the BP logos by isntalling this fan-made update.
There’s a microsite explaining BP’s involvement with EA and its game:
“The EA/BP collaboration is a result of the organizations’ complementary interests. During the development of SimCity’s next iteration, EA looked for a way to raise awareness about low-carbon power choices. As one of the first major energy companies to publicly acknowledge the need to reduce carbon emissions, BP has constantly sought ways to further acceptance of alternative energies.”
And there’s a rumor — although no screenshot — that the Sims 2 franchise is getting another branded stuff pack, this time from Ikea (the first one was from the apparel retailer H&M, still available on Amazon). Preorders taken on this Dutch (?) site.
Player-made Ikea store for SimCity 4
Whoever is designing the Ikea pack doesn’t even have to work too hard given how much fan-made Ikea assets are already out there, like this Markor set on a Sims mod exchange (compare to the actual furniture), or on Google’s 3D warehouse.
Citrus have created this dear agency letter generator. You choose between three different things, such as monkeys, lizards or meerkats in response to the question “What animals have been suggested that “really take your brand to the next level”?” and click write letter to get a nice letter that you can send off to your agency when you want them to know you’re letting them go. My only gripe with this is no matter what animal I pick that particular creature isn’t mentioned in the letter, though the others might be. Fail.
Here’s an example of what you might send to your agency. I got this when I picked meerkats. No cats at all in the letter (hehe) but cavemen and geckos are mentioned.
That’s right. You heard me. Fired. As in axed. Let go. Canned. Sacked, as the Brits say.
Did it have to come to this? Let me put it to you in a way your tragically hip, bipolar, right-brained mind can understand: It was either this or I start torturing interns for fun.
You’re confused, are you? Let me clarify. Over the past year, you’ve tried to sell me regurgitated award show ideas that no self-respecting agency would even put down on paper, let alone present. Do you really think a garrulous reptile is a new idea? Let alone a good one? Here’s a tip: If it’s been done as a failed ad campaign AND a failed TV show, it’s not going to make my brand famous. Same goes with babies, cavemen and anything else that might require an on-location “wrangler.”
The attitudes, the overcharging, the blown deadlines, the constant bitching and moaning like it’s the end of the freaking world when I suggest you add my web address to an ad that I’m PAYING for…you should be paying me for putting up with it for so long.
Over at a blog called Cajunboy there’s an email from a guy who was in a focusgroup which he deducted was for Microsoft. Seems they might be testing out a new hero for their next ad campaign… Namely Johnny Knoxville a.k.a that Jackass guy.
But what struck me as the funniest thing out of all of this was that it appears as though Johnny Knoxville might be their answer to Justin Long. We were shown some marketing material featuring Knoxville, including one commercial in which he falls and drops his PC in Jackass type stunt, but then a “don’t worry about losing your data if your computer becomes destroyed because you’re a jackass because the new Windows automatically backs up to files for you” message was delivered.
Wouldn’t that be a hoot? Too easy for apple fans to knock them down with a thousand jackass jokes. I’ll start with the easy one: “Don’t be a jackass, buy a mac.”
I can’t give away the ending to this video as it would destroy the point; you’ll have to watch to see how effective it is.
The Awareness Test is an interesting viral video that’s been generating a lot of buzz this week. It’s intention is to promote how easily we can miss things when we’re focused …
Ready for a moment of Schweppervescense? To promote their beverage line, Schweppes launched a new TV spot that has quickly climbed the Viral Video Charts to spot #2.
People are crazy for the Schweppes Burst ad although it doesn’t feature nudity, it’s not controversial and it’s not funny.
Instead…
I’ve long said that major corporations and marketers simply don’t want to “join the conversation,†so to speak. They’d prefer not to engage in two-way dialogue with their customers and would just as soon keep the one-way megaphone.
But now comes a very persuasive little handboook for those very marketers, The Open Brand: When Push Comes to Pull in a Web-Made Worldby Kelly Mooney and Nina Rollins.
Despite its small size (think of it as a Lonely Planet Guide to Web 2.0), it’s a very thorough compendium of all the definitions, types, and issues surrounding new media, a new type of “engaged citizen†and what it means to “open up†a brand to all the new forms of marketing. As it is, it’s a very of-the-moment book, that is to say it may be all different a year from now.
The Open Brand is chock-full of case studies, diagrams, and techniques for moving brands along. And it also broaches a number of legal issues surrounding blogs and the “fair use†of materials in consumer-generated ideas.
If you, your agency, or in particular a client of yours needs an introduction, replete with glossary, to get them up to speed on new media and Web 2.0-type ideas, The Open Brand is a great place to start.
Special thanks to FSB Associates for providing me a copy for review.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
