Hasta La Creative!

LONDON – Yahoo! Europe has appointed Christophe Parcot as its vice president of sales, replacing Javier Zapatero, who is leaving Yahoo! after eight years.

Good Things Come to Those Who WHITE
A pint of the black stuff becomes a pint of the white stuff with the launch of a creamier new version: “Guinness White”.
Guinness is made from the same raw ingredients as regular Guinness Draught – hops, barley, water and yeast, but the barley is frozen instead of roasted, which provides the white colour.

I have to admit, this April Fools made me shriek in horror/delight (not even sure actually, I know I’d try it!) so they had me for a nano-second there, scaring the Guinness-purist in me and delighting my try-anything-new side.
Very cute. Announced at facebook, which I’m so not going to link to because, pshaw, pfft, facebook, how lame.
The joke however, fun-niiii.

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Saatchi & Saatchi South Africa demonstrate how powerful Osrams really powerful lightbulbs are. Answer, very powerful. This “forest” one is the creepiest looking but the kid in school (inside) is – in my humble opinion of course – the simplest execution of the idea. I’m not sure I want my lightbulbs this powerful.

Chris Saunders, Photographer
Mick Blore, Chief Creative Officer
Liam Wielopolski, Executive Creative Director
David Reid, Creative Group Head/ Art Director
Steve Anderson, Creative Group Head/ Copywriter
Simone Allem, Producer

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LONDON – ITV’s head of broadband Annelies Van Den Belt is leaving the broadcaster less than a year after the launch of its online video-on-demand service.

LONDON – School children are spending their time in the classroom surfing social networking sites such as Facebook when they should be paying attention in lessons, according to research.

Here’s one for all those who fancy giant women, I guess. The Campaign Palace Melbourne has really put the engineered in maternity bras for Target.

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LONDON – BJL has been appointed to handle advertising and online work for Lambrini wine.

LONDON – The BBC has launched the second phase of its marketing campaign to back the iPlayer with staggering footage of penguins flying, as part of its new natural history series ‘Miracles of Evolution’.

LONDON – Prudential is to focus its promotional activity on its home and motor insurance services after handing its £9m integrated ad account to Inferno.

LONDON – Domino’s has hinted that its long-running sponsorship of The Simpsons could be coming to an end, after admitting it has ‘died away’ in terms of effectiveness.