Hasta La Creative!

HONG KONG – The Hoffman Agency Asia-Pacific MD Susan Tomsett (pictured) is departing her role on 1 May after almost two years with the agency.

SINGAPORE – MEC Singapore’s managing director Lim Yew Nee (pictured) is departing the media agency after 18 months in the role.

KUALA LUMPUR – Tune Talk, a mobile virtual network operator (MVNO) owned by Tony Fernandes’ Tune Ventures, has selected Carat Interactive, over Proximity and Rapp Collins, to develop its online services on a project basis.

In Al Ries' opinion, too many advertising agencies are concerned with fixing the advertising when their first concern should be fixing the problem. All the advertising in the world wouldn't have saved Isuzu, he says. Why? First and foremost, Isuzu is a terrible name. And its agency should have said something.

If the bobblehead starts talking to you, squeeze the wheel and look straight ahead. It’s probably just an Aquafina ad.

(TrendHunter.com) Dove’s Evolution ad is one of the most viral internet videos of all time. Like many commercials that generate a lot of buzz, it’s been parodied, this time using a Russian mail order bride theme.

Some may be offended, some may think it’s funny. Regardless, here’s what it’s about:

In the original D…

(TrendHunter.com) Ultimate Fighting or Cage Fighting has become increasing popular in the US with CBS becoming the first of the mainstream networks to broadcast it during prime time. Now kids are facing-off, punching and kicking, in the cage with their parent’s blessing.

Videos of kids as young as six fighting ea…

According to two articles on the front page of AdAge.com, there are signs that mobile ad technology is finally catching up to its amazing promise.

Last month, mobile social network Loopt announced one of the first major location-based marketing experiments, with CBS. The plan aims to use the mobile phone’s inherent ability to locate a prospective customer without invading a consumer’s privacy.

Customers would have to opt-in before receiving any geo-targeted messaging.

The other Ad Age article says each year since about 2000 — and maybe even before — has been wrongly touted as the year of mobile marketing.

The magazine argues that 2008 won’t be mobile’s year either, although 2009 is looking good.

I know from where I sit, I’d like to get my feet wet by developing a mobile program.

(TrendHunter.com) Your initial reaction may be shock when you see this ad, but take a closer look. It’s a print campaign for Bolt Detergent and definitely made me do a double take.

The best part is the tag line, “It smells this irresistible.”

It’s an attention grabber, for sure, and isn’t that what clever ads are …

(TrendHunter.com) This keyboard was inspired by a snail and is based around a one-handed design (kind of strange considering snails don’t have hands at all). The concept utilizes a rotating keywheel that spins at a 5:1 ratio (this means the keywheel moves 5 times the distance of the sideways movement of the mouse). H…