LONDON – UK advertisers are rushing to bid for keywords trademarked by rivals to take advantage of the changes to Google’s paid-search strategy in the UK.
LONDON – Ryanair has generated nearly £1m of incremental media value on the back of seven ads that have been banned by the ASA.
LONDON – The BBC, ITV and Channel 4 are positioning their joint online video platform as a ‘Freeview for the internet’ after hiring Ashley Highfield, the BBC’s director of future media and technology, to oversee its launch.
LONDON – More than one million UK consumers will be using mobile phone networks to access the internet via laptops by the end of the year, according to 3UK.
LONDON – Unilever is to launch a Dove-branded internet TV channel as part of its flagship brand’s ‘Campaign for Real Beauty’.
Advertising Agency: Saatchi & Saatchi, NY,USA
CD: Neal Foard
ACD/AD: Frank Fusco
ACD/Copywriter: Tim Leake
Copywriter: Katie Jensen
Agency Producer: David Gerard
Prod Company: Uncle, Santa Monica
Director: Gavin Bowden
EP: Beth Pearson
Producer: Mark Conley
Post/Effects: rhinofx, NY
CD/VFX Director: Vico Sharabani
VFX Supervisor(s): Kathy Siegal, James McEwen
Lead Flame Artist: Brad Scott
Flame Artist: Ricky Weisman
Managing Director: Rick Wagonheim
VP of Production: Camille Geier
Producer: Linda Gallagher
Editorial: Blue Rock, NY
Editor: Aaron Dunkel
Assistant Editor: Bryan Andes
Producer: Jesse Schwartz
Telecine: The Syndicate
Colorist: Marshall Plant
Advertising Agency: Saatchi & Saatchi, NY,USA
CD: Neal Foard
ACD/AD: Frank Fusco
ACD/Copywriter: Tim Leake
Copywriter: Katie Jensen
Agency Producer: David Gerard
Prod Company: Uncle, Santa Monica
Director: Gavin Bowden
EP: Beth Pearson
Producer: Mark Conley
Post/Effects: rhinofx, NY
CD/VFX Director: Vico Sharabani
VFX Supervisor(s): Kathy Siegal, James McEwen
Lead Flame Artist: Brad Scott
Flame Artist: Ricky Weisman
Managing Director: Rick Wagonheim
VP of Production: Camille Geier
Producer: Linda Gallagher
Editorial: Blue Rock, NY
Editor: Aaron Dunkel
Assistant Editor: Bryan Andes
Producer: Jesse Schwartz
Telecine: The Syndicate
Colorist: Marshall Plant
LONDON – Abbey, part of the Santander Group, has hired Inferno to back its extensive sponsorship of Formula One through a series of promotional campaigns.
Cute, this bus-shelter poster in Stockholm reads “Don’t advertise here!” and much like tabloid headlines they explain it with a quick “new research shows that twice as many people would read ads in the morning newspaper”. But hang on a second, since I noticed the ad… It worked, didn’t it? I read a lot more into it since I spotted this ad in the poshest of posh hoods on my way to DjurgÃ¥rden and read it as if it was a small protest from all the rich folks in the hood “get your damn ads out of my hood – unless it’s for Mercedes”. Oh yeah, that’ll be the day. Doubly odd is the fact that this is an ad for GP – the Gothenburg Post, a local paper… In Stockholm. Hmmmm.
HONG KONG – SPE Networks has launched AXN Beyond on now TV in Hong Kong.
(TrendHunter.com) “Do you have change for a hundred? Yeah, I have a real hankering today for a pair of those new shoes.” Shoe manufacturer, Onitsuka Tiger, has placed a shoe vending machine on Carnaby Street in London. They are selling their new red/blue/white Mexico 66s in 6 sizes directly from an electronic vending…
(TrendHunter.com) Do you ever find yourself missing air travel? Probably not… But now you can spice up your home with cabin lighting.
This lighting design was inspired by the 1950’s “jet set†of the rich and famous. “Transforming from front illuminating wall lamp to a beaming up-lighter is as simple as slidin…
(TrendHunter.com) Volkswagen has unveiled a series of funny TV ads entitled, The Bettle Interviews, in which the infamous German car becomes a talkshow host and interviews famous celebs such as, Heidi Klum, Shawn “Napster” Fanning, David Hasselhoff, and Bob Knight.
In the ads, the adorable car starts flirting with H…
(TrendHunter.com) There has been much sadness over Polaroid’s decision to discontinue making the iconic box cameras that produced instant, rectangular pictures. Polaroid, realizing they really did have a great thing, are releasing a more modern solution: an palm-sized printer that will instantly print photos beamed f…
(TrendHunter.com) This week, Trend Hunter featured computer generated novels, and now we have computer generated art.
In this example, Margret Eicher has revamped the art of Gobelins Tapestry which has been traditionally hand-embroidered and sewed by skilled craftsmen/craftswomen. Using religion and pop culture ic…
(TrendHunter.com) This is a very straight forward, simple-looking design of a vibrator aptly named “F*ck”.
The Limited Edition model was created by the Jimmyjane label in collaboration with the Citizen studio, is made out of gold and will cost you about $300.
A vibrator made out of gold? Maybe there’s som…
ASIA-PACIFIC – Sony Electronics Asia-Pacific will review its regional creative business, following the resignation of incumbent Y&R.
ASIA-PACIFIC – WPP’s dedicated Dell business unit, tentatively titled ‘DaVinci’, has firmed up its creative leadership ahead of its official launch date of 1 May.
SHANGHAI – Unilever has teamed up with Hunan Satellite television, Beijing Nesound International Media and MindShare Performance to introduce the Chinese version of ‘Ugly Betty’.
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