AT&T: Egypt

AT&T: Egypt

The best coverage of any carrier worldwide.

Advertising Agency: BBDO Atlanta, BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Susan Credle
Creative Directors: Rich Wakefield, Chuck Meehan
Art Director: Brian Locascio
Copywriter: Bridget Prophet
Painter: Guido Daniele
Photographer: Andric

AT&T: Japan

AT&T: Japan

The best coverage of any carrier worldwide.

Advertising Agency: BBDO Atlanta, BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Susan Credle
Creative Directors: Rich Wakefield, Chuck Meehan
Art Director: Brian Locascio
Copywriter: Bridget Prophet
Painter: Guido Daniele
Photographer: Andric

All About… Media auditors

Clever number crunchers or jumped-up accountants?

Live Issue… Marriage of convenience for Madison and MediaCom

It is probably fair to call it a marriage of convenience.

Profile… Cleverly cutting out a fashion niche for WGSN

In charge of online fashion bible WGSN Asia, Julie Harris is eyeing aggressive growth in Asia-Pacific.

Profile… Unilever’s counter-cultural creative marketer

Simon Clift is just the sort of marketer Unilever needs to make local heros of its global brands.

Brand Health Check… Guinness struggles in search for young Asians

Sometimes, it’s not easy being an iconic brand.

Live Issue… MNCs walk fine line in remaking China’s baijiu brands

Luxury marketing savvy will bring benefits, but the importance of history cannot be ignored.

Live Issue… Are creatives taking the easy route?

Asian ads often reflect an aspirational lifestyle, regardless of the product in question.

Email to the future

OK, Time Machiner may seem completely stupid – but some people still say that about Twitter (come to think of it some people still say that about tinternet). I too almost dismissed this idea, then I tried it.
Basically it’s a tool that allows you to send an email at a pre-determined date any time over […]

Feature… Healthcare sector opts for digital solution

In a fast-growing market, online and mobile channels are increasingly being seen as the ideal place for healthcare marketers to engage with their target audiences.

8RewardsRoad selects Grayling for PR

SINGAPORE – 8RewardsRoad, a local interactive shop, has appointed Grayling Global to manage its PR and media programs.

Olympus Binoculars: Koala

Olympus Binoculars: Koala

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

Olympus Binoculars: Echidna

Olympus Binoculars: Echidna

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

Olympus Binoculars: Cockatoo

Olympus Binoculars: Cockatoo

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

Vanish: Dead stains, Heaven

Vanish: Dead stains, Heaven

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Vanish: Dead stains, Soul

Vanish: Dead stains, Soul

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Vanish: Dead stains, Tunnel

Vanish: Dead stains, Tunnel

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Prediction Markets for Media


Traders on MediaPredict give the Cavemen show on ABC a 6% chance of being renewed.

MediaPredict is a prediction market where traders bet play money on all sorts of media events that range from show renewals to season finales. (The Economist published a short write-up on the company a year ago.)

Earlier:
Advertising and Predictive Markets

ROCK

ROCK

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