NEW YORK (AdAge.com) — After spending its first seven years in the shadow of Oprah Winfrey, an early investor in the network, Oxygen is finally ready for its spotlight. The latest entrant in NBC Universal's portfolio of cable networks has undergone an exhaustive re-branding, both internally and externally, and will enter this year's upfront with a completely fresh perspective.
The talented Tiger Woods stars in this new artistic “Art Rivera” spot for car maker Buick.
Woods carefully shoots color-filled golf balls at a white canvas. The campaign highlights the attention to details, thought and care coming together to create something beautiful: in Wood’s case an artistic p…
Oh yea. Let’s make fun of them hillbilly types with their funny accents, horrible fashions and disgusting stomachs.
The guys over at NYC Garbage are at it again. This time around, they are hawking garbage from Yankee Stadium which is one of the oldest and most fabled sports arena in the country and Shea Stadium, the less celebrated house of the New York Mets. Both stadiums are scheduled to close after the 2008 se…
From Saatchi & Saatchi, Sydney, Australia comes this ambient pedestrian crossing with a message – speed and you’ll end up behind bars.
Sometimes commercials delivers their message with a sledgehammer.
McDonalds UK revamped their interiors and got new designer chairs and muted colours, but then they didn’t stop at that and decided the staff needed a makeover too. McDonalds has replaced the brightly coloured uniforms of their employees with a smarter and sleeker range designed by UK design institut…
Well run oil, financial services, technology, retail, health care, communications and consumer packaged goods companies are making money.
Here’s Fortune’s list of most profitable companies:
If you work on any of these businesses (or another just like them), I hope you too are making a profit.
Grey Buenos Aires has had some fun with the double billboards promoting the shiny floors you get when using Mr Clean.
(TrendHunter.com) McDonald’s has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to “sort your head out” with their 1 Euro large coffee.
The billboard is actually a puzzle that allows you to shuffle the pieces around to sort out the model’s head. The em…
(TrendHunter.com) In Denmark, as in many other countries, consumers get a refundable deposit on bottles when they return them through a retailer’s collection machine. The machine prints out a slip of paper that states how much they’ll receive at the cash register.
One of Denmark ‘s largest consumer goods retailers…
(TrendHunter.com) The Oujia Board Slide Guitar by Nicholas Holcomb is a unique fusion of a guitar and table design.
The resulting design is a fun musical piece of furniture that will liven up your living room.
Also check out other unique creations by Nicholas Holcomb below, such as the Speaker Boxes and Starcrusie…
(TrendHunter.com) The talented Tiger Woods stars in this new artistic “Art Rivera” spot for car maker Buick.
Woods carefully shoots color-filled golf balls at a white canvas. The campaign highlights the attention to details, thought and care coming together to create something beautiful: in Wood’s case an artistic p…
The new Armani Exchange Spring Summer 2008 campaign “Style Tribe†exudes an intense mood of sensuality and style with a theme of escapism to exotic locations with your friends or “tribe”.
Shot in Ibiza, the campaign was shot by fashion photographer Tom Munro and styled by Victoria Bartlett. The…
When Barack Obama talks about change, is he referring to a change of clothes? Anyhow, the one clear winner in Tuesday night’s TV coverage of primary-election returns was Abercrombie & Fitch, which achieved a kind of product placement coup during the non-victory speech Barack Obama delivered. Naturally, the blogosphere is alight with theories, conspiratorial and otherwise, as to why three guys in A&F shirts were positioned so prominently behind the candidate.
—Posted by Mark Dolliver
Perhaps there’s an emerging Web aesthetic: the Modernista! school. Many have debated the (de)merits of the Boston shop’s Web 2.0 “un-Web-site†that directs users to content around the Web. (Some say Modernista! didn’t pioneer the approach, giving credit to Minneapolis agency Zeus Jones for doing it first.) Now, StrawberryFrog is using the Modernista! tack with GirlSmiles.org, a charity site set up for Nanhi Kali, a fund to educate poor children in India. Navigate to the site and you’ll get a familiar unsettled experience, with the Nanhi Kali (“Save the girlsâ€) logo appearing in the corner of the screen. Clicking on the links takes visitors to sites across the Internet. The “About†page is the Nanhi Kali Wikipedia entry, the “community†link goes to the Facebook page, and so on. Despite the striking similarities, Frog CEO and prolific blogger Scott Goodson says work on the site began in February (with help from AlbertKen in Sweden), two months before Modernista! launched its agency site. Besides, he adds, the effort isn’t about self-promotion but could “reinvent the way non-profits build social relationships with people [at] a time when social media is a totally new and hugely powerful medium.†Check it out. Goodson urges you to follow Supertramp’s words of wisdom: “Give a little bit of yourself.â€
—Posted by Brian Morrissey
I'm all for exploring new media. In fact, I've built my agency around it. But I do feel that, at times, the rush to place messages in nontraditional places in a flight from TV, newspaper, radio, magazines and billboards has gotten a little out of hand.
Some British TV viewers have objected to this Kellogg’s Nutri-Grain ad from Leo Burnett—in particular, the part when the doctor (who’s actually a Nutri-Grain baker) orders the patient to take his trousers off and then brandishes a giant red oven mitt. The industry watchdog is allowing the ad to stay on the air (minus the trousers line) after ruling that the doctor/baker is clearly “a surreal, eccentric figure†and not “a powerful or authoritative figure.†Whatever the case, hopefully Nutri-Grain washes its oven mitts regularly.
—Posted by Tim Nudd
Some spots need to be viewed over and over again to be truly appreciated.
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