(TrendHunter.com) This ad for Absolut vodka shows a dissection of a bottle of vodka. What’s special aboutt his ad is that although the glass dissection shown is computer-generated, the water filmed in the ad is the real deal.
A balloon with the same shape as the bottle filled with water was blown up and filmed at 8…
(TrendHunter.com) The N6 designed by Matteo Gentile is a banana-shaped personal vehicle which can, as one can assume from the images, carry just one person. The wheels are made of tubeless tires supported by a steel frame. The vehicle is low-slung making getting on and off easy, without having to make the effort to j…
LONDON – Ad rules will be rewritten to prevent excessively noisy spots featuring during commercial breaks, it was announced today.
Though, according to Alisa Leonard, there really isn’t such a thing as social media since all internet media is, by definition, social, Alisa has crafted the ideal social media analysis tool to peer inside this oh-s0-conversational segment of media.
I was preparing to give a speech in Istanbul to our European leadership teams. I had decided I wanted to do something that would be both practical and philosophical. It was my first real presentation to the company about what our principles were going to be regarding digital: operating structures, strategy and craft. I started building the usual deck. It talked about the state of the marketplace and what clients were asking for. Then I figured I'd talk about media and thinking beyond the banner ad and the microsite. I had something about integrated teams on my list. But I just couldn't put anything together. The information and I were at odds.
Following the footsteps of Nicole Kidman, actress Audrey Tautou will steop into the starring role of a Jean-Pierre Jeunet-directed commercial for Chanel No. 5
It’s been more than 20 years since Isabella Rossellini got naked in David Lynch’s Blue Velvet. Most of us assumed her saucy phase had passed, but now the actress returns with “Green Porno,†a series of bizarre two-minute films commissioned by the Sundance Channel and intended for viewing on cell phones. She portrays a fly, a spider and an earthworm to show how small creatures reproduce, and co-stars in the vignettes with cardboard cutouts as she demonstrates various “techniques.†Sounds like something Lynch might have directed, but Rossellini scripted and lensed the clips herself. (And we know how Lynch feels about watching anything on a cell phone.) She talked to CNN about the mating habits of praying mantises: “The female eats up the male, and the male continues to mate until he’s completely eaten and dead.†Serves him right for not sending flowers and springing for dinner first.
—Posted by David Gianatasio
(TrendHunter.com) Cuppa is an innovative design that takes your social networking to the next level by acting as a bridge between a PC and mobile phone. Cuppa is the perfect fusion of the portability of a mobile device and the performance and speed of a computer. Cuppa does not have a full OS, or complete functionali…
(TrendHunter.com) When it comes to damaging the environment, vehicle length is not the issue. Width is. Streamlined, lightweight vehicles like the so-called Space Efficient Vehicle (SEV) that you see presented here, will dramatically reduce fuel consumption and emission levels.
Most governments expect a further inc…
AdmCom launches YOC, a self promotion initiative designed to make 2008, the Official Year of Creativity.
A series of proposals ranging from web activities to direct marketing, and from unconventional inspiration to press campaigns that starts from everyday affairs and people and finishes by touching the world of advertising communications.
YOC – the Official Year of Creativity – is an initiative launched by AdmCom to dedicate 2008 to the exploration of the infinite potential of creative energy. The project includes a series of messages and opportunities embracing different forms and media designed to be both “used” and invented by the people contacted.
“Be the change you want to see in the world”, this is the idea behind YOC_BOX, the first in a series of initiatives launched by AdmCom.
An unusual self promotion tool, YOC_BOX is a box containing 366 ironic, surreal and provocative business cards. Each of the cards, which are personalized with the name of the person they are sent to, carries, in highly original graphics, an impossible profession or an imaginary role that we have all dreamed of, or perhaps, would simply enjoy doing for a day. This everyday object has therefore been destructured and reinvented in order to revolutionize the labels and habits that others see when they look at us or that we ourselves see when we look in the mirror.
The concept behind YOC_BOX is also at the heart of YOC_CLICK, the site at www.yearofcreativity.com where you can view the 366 business cards. All the cards, which can be personalized with your own name and downloaded completely free of charge, are ready for printing. Alternatively you can send them to a friend who can personalize them online.
Soon all visitors to the site will be able to interact by sending their proposals for new, imaginary (but not therefore impossible) jobs, reflections and ideas to YOC_CLICK.
Many more ideas regarding creativity will soon be available inside and outside the site. As this is just the first step in the much vaster YOC – Official Year of Creativity – operation, which will continue with an entire calendar of events and new initiatives. Starting with a small suggestion: only those who are inwardly creative can also be creative with the world at large.
Advertising Agency: Admcom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Manuel Dall’Olio
Copywriters: Silva Fedrigo, Massimiliano Pancaldi
Illustrator: Manuel Dall’Olio
Released: January 2008
—Posted by David Gianatasio
Optimum Online continues its freakish frivolity with a new commercial that’s as over the top as all the rest.
LONDON – An alliance of blue-chip brands will stage a mass participation event later this year to raise awareness of climate change among consumers.
(TrendHunter.com) I love Tord Boontje’s Cut Here tattoos, a low commitment design statement. If you aren’t sure about redecorating your flat this long weekend, you can at least dress up a black shirt. The pale pink acrylic polymer temporary tattoos are a fun way to show your creative side.
(TrendHunter.com) We all know people are downloading music at record rates, but did you know that about 60% of music acquired last year was not paid for? That includes CDs as well as downloads. That’s incredible.
People want convenience more than they are frugal. That’s why Zune is offering an all-in-one digital en…
LONDON – Fallon’s latest campaign, for BBC HD, shows how Antiques Roadshow might appear if shot by a Hollywood director.
(TrendHunter.com) These naughty breast puddings are sold in Japanese markets and department stores. According to Inventorspot, they have second hand knowledge that the boob puddings taste somewhat milky, sweet and have a vaguely slimy taste to them.
As soon as I saw this, images of the American Pie movie came to mi…
LONDON – AKQA has launched a new division, AKQA Film, to create, distribute and sponsor digital programming and content.
LONDON – iCrossing has appointed Mel Alcock, former senior vice-president of Disney’s Jetix Europe, to the new position of chief client officer UK.
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