May
05
Hillary Gets Support From…Last Surviving Supporter
Posted in: Uncategorized
So here’s one of those things that’s so bad it’s good or, well, perhaps it’s just so bad it’s just bad.
May
05
Super Couture – Wonder Woman Inspires Diane von Furstenberg (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) The Superheroes: Fashion and Fantasy exhibit at the Metropolitan Museum of Art in NYC has everyone a buzz, especially since it comes at the same time that futurism and robots are a sartorial muse for many designers.
One of New York’s most heralded fashion queens, Diane von Furstenberg, is one such…
May
05
Digital’s Digits Keeps Industry In The Black
Posted in: Uncategorized
According to Ad Age, revenue for U.S. agencies — advertising, marketing services and media — jumped 8.6% in 2007 despite a tepid ad market. And for that, you can thank digital.
While it comes as no surprise that revenue at digital specialty agencies rocketed last year (up 26.8% in the U.S.), it’s clear that digital services have become a way of life (or a way to avoid death) for agencies of all disciplines. In fact, U.S. ad agencies reported an average 10.2% of revenue from digital in 2007.
And in some cases, it was a lot more. Goodby, Silverstein & Partners — Ad Age’s 2008 Agency of the Year — said digital services last year generated 52% of its revenue. The San Francisco agency works for such digitally connected clients as Hewlett-Packard Co.
[BONUS CLICK] Ad Age’s Agency Report.
May
05
When Everything Is Media, What Is Media Worth?
Posted in: Uncategorized
The market has struggled to place value on social media as an ad vehicle, but with more than 30% of internet traffic driven by social activities, a lot is at stake. This struggle is part of a larger media phenomenon that is raising significant new challenges for publishers and media professionals. Specifically, what is inventory worth, how do media channels compare and what creates premium value?
May
05
4A’s and Howard University Team Up
Posted in: UncategorizedLost amid the news last week that the American Association of Advertising Agencies conducted a Leadership Conference that embraced digital and was actually informational and provocative was the announcement from Howard University and the 4A's that they were partnering up to tackle the advertising industry's diversity problems.
May
05
Colorful Blob Jewelry – Noir’s Chic and Artsy Rings (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) These beautiful rings, part of the Noir Collection, are a unique take on modern accessories, mixing the look of fun kids jewelery with the elegance of fine jewelery.
Fashionspot notes that “they are a perfect mix of pop art and cocktail chic” and even though I don’t claim to be a connoisseur, I ab…
May
05
Mothers Day Tech – AT & T Floral Cellphone Ad (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Gorgeous flowers open up to reveal Samsung’s cell phones in this creative Mother’s Day ad by AT & T. The flowers look like a mixture of glass and real flowers. They are just stunning. The song in the ad written by Lupe Fiasco is called Daydreamin’ and is performed by Jill Scott.
Kudos to 1stAveMac…
May
05
Virgin Megastores: Soundtrack, 4
Posted in: Uncategorized
Every picture has a soundtrack.
Advertising Agency: The Tribe, Dubai, UAE
Via: ArabAd’s Creative Archive
May
05
Virgin Megastores: Soundtrack, 3
Posted in: Uncategorized
Every picture has a soundtrack.
Advertising Agency: The Tribe, Dubai, UAE
Via: ArabAd’s Creative Archive
May
05
Virgin Megastores: Soundtrack, 2
Posted in: Uncategorized
Every picture has a soundtrack.
Advertising Agency: The Tribe, Dubai, UAE
Via: ArabAd’s Creative Archive
May
05
Virgin Megastores: Soundtrack, 1
Posted in: Uncategorized
Every picture has a soundtrack.
Advertising Agency: The Tribe, Dubai, UAE
Via: ArabAd’s Creative Archive
May
05
A World Without Frogs Would be Creepy
Posted in: Uncategorized
American Shelf Life’s Amanda Mooney sent in this ad seen on Ads of the World which she described as “creepy.”
May
05
Spanish Space Architecture – Cloud 9 by Enric Ruiz-Geli (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) These futuristic buildings can be found in Spain and can be attributed to the creative brilliance of architect Enric Ruiz-Geli. His highly modern words combine clean edges with a lot of spherical design, blending fluidly to create spaceship-like structures.
He is best known for his Cloud-9 studio,…
May
05
Yet Another Facebook Story: Sliding To Success
Posted in: Uncategorized
The Wall Street Journal has an article this morning about banner blindness on soc nets and steps companies are taking to be seen in these environments. One example I took note of was Slide’s Facebook “Top Friends” campaign.
Slide, which sells programs that people can use to decorate their pages on sites such as Facebook, has launched campaigns with advertisers including Energy Brands’ Glaceau Vitaminwater and Estée Lauder.
One campaign lets Slide users send virtual representations of different-flavored bottles of Vitaminwater to friends online through an application called “Top Friends.” In eight days, Slide says, users sent 10 million “bottles” of Vitaminwater.
I just installed the application. If te Vitaminwater campaign is still running, I’ll report back.
May
05
Hubba Bubba Tape: Stuck on billboard
Posted in: Uncategorized
Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Photographer: Clive Stewart
Other additional credits: Paul Binikos
May
05
Chuck’s Richer than Sin, But He Won’t Treat You Like a Dog
Posted in: Uncategorized
I spent most of the weekend catching up on Desperate Housewives and Lost on ABC.com. As a result, I got really chummy with Charles Schwab’s “Talk to Chuck” campaign.
May
05
WWF: Pencil
Posted in: Uncategorized
Extend the life of your pencil, extend the life of a tree.
Advertising Agency: JWT, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director: Eric Durdin
Copywriters: Lina Martina, Randy Rinaldi
Production team: Hadi Ramdhan, Dimas Fajar, Lies Yuwono
Client Service: Tyas Handayani
Released: March 2008
May
05
Darfur Cause Aims for Paris Hilton-Like Publicity
Posted in: Uncategorized
Forrester Senior Analyst Jeremiah Owyang has written a concise summary with insightful commentary on the Louis Vuitton brand-jacked Darfur t-shirt situation.
May
05
Ligy laundry powder: White flag
Posted in: Uncategorized
Instant white.
Advertising Agency: WhyCreative, Beijing, China
Creative Directors: DongHao, Kelvin Lai
Art Directors: Dragon Wang, Kelvin Lai
Copywriter: DongHao
Illustrator: Kelvin Bok
Photographer: Andy Low
Published: October 2007
May
05
Surf: Nurse
Posted in: Uncategorized
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director: Imelda Untoro
Copywriter: Dessi Tambunan
Photographer: Sam Nugroho
Digital Imaging: Rudi Harianto
Print Producer: Gina Virginia Ma’ruf
Published: May 2007
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