Running The Agency Numbers
Posted in: UncategorizedAccording to Ad Age’s annual U.S. Ad Agencies Ranked By Revenue report, 537 U.S. ad agencies reported income in excess of one million dollars last year.
I must admit I’ve always enjoyed looking at this report. It’s simple in structure, but it offers lots of things to ponder.
“Are these real numbers?” is one thing I ponder. I also like to read all the names and wonder what type of firm lurks behind them. Initials only doesn’t offer much to go on. Whereas names like Avrett Free Ginsberg or Duffy & Shanley give a hint. Then there are the creative names like Periscope and Modernista.
Naturally, I also take note of the US headquarters column. Get past New York at the top of the list and find cities like Akron (home of Malone Advertising), Oklahoma City (home of Ackerman McQueen), Little Rock (home of Cranford Johnson Woods) and El Paso (home of Sanders/Wingo). All good candidates for AdPulp’s “Agencies in Strange Places” series.
Finally, it’s daunting to think of starting one’s own agency. At the same time, consider that 537 teams made more than a mil last year. Just in the ad agency category. There are many more agencies making good money in marketing services, digital, direct, search and media.
Interactive Store Windows – Diesel Milan Display is Very Big Brother
Posted in: UncategorizedFrantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive sculpture installed in the window of the forthcoming Diesel store in Piazza San Babila, Milan.
…
Animated Digital Billboards – LED Blade Runner-Style Ads in LA
Posted in: UncategorizedA Los Angeles real estate mogul plans to build animated billboards in LA modeled after the huge billboards in the cult classic film of the 1980’s Blade Runner. Sonny Astani, who says he has seen the movie about five times, plans two build two 14-story LED digital billboards that will mimic the monst…
HP & Guerilla Marketing
Posted in: UncategorizedIn one of the coolest guerilla marketing campaigns I have seen in awhile, HP and Publicis (in Malaysia) have created giant fake black holes to give the appearance that you are walking towards a background.
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Each “black hole” was placed in different urban settings (as you can see above) and they look like someone has busted through. Now, clearly this is selling the realistic look of their photopaper. I mean, from what I can tell from the photos, that must be some darn good paper if it looks that real. I guess I’ll just have to plan a trip to Malaysia and check it out for myself… but in the meantime I’ll just sit and wonder why I didn’t think of that.
Technorati Tags: HP, photo, guerilla, marketing, advertising, international, Malaysia, Publicis, urban
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Mentos: Kiss cam
Posted in: UncategorizedCheck out the site and kiss her: http://www.mentoskisscam.com/
Confiserie Seidl: Squirrel, Rope
Posted in: UncategorizedAll the nuts in the world in finest chocolate.
Seidl Confiserie
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ilka Vogtmann
Copywriter: Petra Nachtigall
Art Director: Patrizia Marroni
Graphic Designers: Daniel Tomcic, Miro Moric
Photographer: Felix Holzer
Published: March 2008
Confiserie Seidl: Squirrel, Gun
Posted in: UncategorizedAll the nuts in the world in finest chocolate.
Seidl Confiserie
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ilka Vogtmann
Copywriter: Petra Nachtigall
Art Director: Patrizia Marroni
Graphic Designers: Daniel Tomcic, Miro Moric
Photographer: Felix Holzer
Published: March 2008
Confiserie Seidl: Squirrel, Electricity
Posted in: UncategorizedAll the nuts in the world in finest chocolate.
Seidl Confiserie
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ilka Vogtmann
Copywriter: Petra Nachtigall
Art Director: Patrizia Marroni
Graphic Designers: Daniel Tomcic, Miro Moric
Photographer: Felix Holzer
Published: March 2008
Extreme Sport Tea – House Cafe Tea Packaging
Posted in: UncategorizedHouse Café, one of Istanbul’s cool restaurants chains, wanted a unique design for their herbal health tea in order to appeal more to their hip, health-conscious customers. They commissioned ad agency TBWA who came up with this witty tea packaging.
The packets feature cut-out images at the end of …
Stihl: Three Little Pigs
Posted in: UncategorizedStihl blower. The big bad blow.
Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Régis Montagna
Art Director: André Pauletti
Copywriter: Patrick Matzenbacher
Illustrator: Macacolândia
Published: March 2008
Top 63 Gardening Trends – Blossoming Innovations (SUPER GALLERY)
Posted in: Uncategorized (TrendHunter.com) Are flowers the first thing you think of for Mothers Day? Most women love flowers, be it a stunning floral arrangement for the table or an entire garden full of gorgeous blossoms. Flowers make great gifts, but if you could customize them with a personal message or logo, wouldn’t that be even greater…
Interactive Store Windows – Diesel Milan Display is Very Big Brother (VIDEO)
Posted in: Uncategorized (TrendHunter.com) Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive sculpture installed in the window of the forthcoming Diesel store in Piazza San Babila, Milan.
…
Rumah Siput Foundation: Clap activated light Box
Posted in: UncategorizedAdvertising Agency: JWT Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director: Feddy Bong Goenawan
Copywriter: Morian Madjid
Photographer: Peddy Clarissa
Digital Imaging: Taufik Myman
Producer: Gina Virginia Ma’ruf, Dimas Fajar
Production: Hadi Ramdhan, Heru Daryanto, Lies Yuwono, Nata Permana, Indah Sutiani
Published: May 2007
Atmosphere, Rhymesayers Entertainment: Tag the Web
Posted in: UncategorizedCheck out the site: http://PaintThatShitGold.com
PaintThatShitGold.com arms fans with spray cans and stencils allowing them to “tag†any site on the Web—all while listening to tracks from the new album. From whitehouse.gov to myspace.com, no site is safe.
Advertising Agency: Colle+McVoy, Minneapolis, United States
Executive Creative Director: Mike Fetrow
Group Creative Director: Eric Husband
Copywriter: Tim Blevins
Art Director/Designer: Barrett Haroldson
Art Director: Mike Caguin
Technical Lead: Jason Striegel
Developer: Brian Litzinger
Front-end Flash Developer: Andrew Charon
Interactive Strategist: Alicia Patrick
Producer: Ashley Vaness
Damask Luxury Designs – Mondrian South Beach Hotel (VIDEO)
Posted in: Uncategorized (TrendHunter.com) The Mondrian South Beach Hotel has some of the most exquisite architectural and interior designs of any of the luxury resorts featured on Trend Hunter.
Damask patterns are repeatedly featured in a multitude of brilliant colors and in an array of materials, adding unique textures in a truly elegant …
Axe Body Spray: You’re Needed at the Axe Cottage
Posted in: UncategorizedFree Music Albums – The Slip by Nine Inch Nails
Posted in: UncategorizedTrent Reznor and the Nine Inch Nails are not only breaking the rules and challenging the stale record distribution model, they are blowing it all in the face of the record labels and music business! Nine Inch Nails are releasing their complete new album, The Slip for free.
This comes hot on the he…
Extreme Sport Tea – House Cafe Tea Packaging (GALLERY)
Posted in: Uncategorized (TrendHunter.com) House Café, one of Istanbul’s cool restaurants chains, wanted a unique design for their herbal health tea in order to appeal more to their hip, health-conscious customers. They commissioned ad agency TBWA who came up with this witty tea packaging.
The packets feature cut-out images at the end of …
Free Music Albums – The Slip by Nine Inch Nails (GALLERY)
Posted in: Uncategorized (TrendHunter.com) Trent Reznor and the Nine Inch Nails are not only breaking the rules and challenging the stale record distribution model, they are blowing it all in the face of the record labels and music business! Nine Inch Nails are releasing their complete new album, The Slip for free.
This comes hot on the he…