As far as advertising is concerned, we all know that before the Internet came into the picture, television advertising was the premier advertising tool that most companies turned to. Today, the same trend continues but thanks to the aggressive change in online advertising, we see some companies now thinking twice on which medium to invest on.
Many are saying that Internet advertising is now killing the usual TV advertising. Some would disagree since there are still some groups who do not rely that much on web investments. The Internet is indeed powerful and more saturated but what is holding back companies right now is determining how much of their target market are glued to the web and how many watch actual television these days.
In the aftermath of the writer’s strike – and with ever-increasing competition from the Internet, cable channels and digital video recorders – primetime network television isn’t the all-powerful medium it used to be.
That erosion of power will be in evidence over the next several weeks when the networks host their annual “upfronts” – gatherings where TV executives attempt to persuade advertisers to buy ad time by showing off previews of the upcoming fall season.
(Source) CNN Money Fortune

