Big Network Reporting on Campus – ABC Recruits University Students

ABC has launched a new initiative in conjunction with several US universities that would be every journalism student’s dream. They are setting up on-campus broadcast stations in which students can work with ABC directly to gain hands on experience.

The company is committed to getting younger dem…

Modern Art Hotels – HOMA Libre (GALLERY)

(TrendHunter.com) The HOMA Libre, or Hotel of Modern Art in the Yanshan District of Guangxi, China can well be described as extreme eclecticism in terms of architecture and design.

With bedrooms featuring giant silver, padded headboards, the HOMA Libre mixes ultra modern furniture with rugged, Tarzan-style canopies…

Homemade Fuel – EFuel 100 MicroFueler

With the never ending increase in gas prices, people have started to think about fuel alternatives. E-Fuel Corporation, a company in California, has introduced the EFuel 100 MicroFueler, a device that weighs about 200 pounds, that uses 110 or 220 volt power supply and a wastewater drain that is jus…

Stealth Viral Ads – Did Levi’s Dupe Us with “Guys Backflip into Jeans”?

My suspicion radar went off recently when Trendhunter featured a recent YouTube viral video, Guys backflip into jeans , when I saw it had been uploaded by a new username hosting only this video.

Now I am happy to find I was not the only skeptical one. Gawker brands it as a stealth ad for Levi’s je…

Hygienic Shockvertising II – Carre Fresh: Wipe Whatever You’ve Touched

My favorite TrendHunter, Lourdes recently shared a truly disgusting and troubling (for anyone with insect phobia) campaign with us that illustrated the importance of hand sanitizers through the use of insects. These new print ads for Carre Fresh follow a similarly disgusting, but less creepy formula…

If You Don’t Like an Ad, Call Your Lawyer. It’s the American Way

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You want to sue because a marketer pokes fun at your business? Can we just kill all the lawyers now?

Second Office, Second Chance


Our San Francisco office has been growing quickly. When I visit I often get the strange sense I'm going back in time to the early days of the agency when we were building everything from scratch. The really cool thing about a second office is that you get to answer the question, "How would I do things differently?" Or, "Have I learned anything at all in the last 10 years?" A few observations.

Bloggers as Designers – Perez Hilton Launches Fashion Line

Just by slapping their names on a fashion label, hundreds of celebrities have launched successful fashion brands. It really shouldn’t surprise us that self-made star, celebrity fashion blogger Perez Hilton, is starting his own line for Hottopic.com.

“2008 is all about expanding the Perez Brand,” t…

Salacious Nudity the Obvious Choice to Market Liquor

This Cabana Cachaca campaign with shots of a naked woman juxtaposed with a liquor bottle has been covered everywhere.

Reporting on Campus – ABC Recruits University Students

(TrendHunter.com) ABC has launched a new initiative in conjunction with several US universities that would be every journalism student’s dream. They are setting up on-campus broadcast stations in which students can work with ABC directly to gain hands on experience.

The company is committed to getting younger demog…

Fake Digital Displays on Tennis Courts – Sony PSP Ads

Shifting from traditional logos which are printed court side at tennis games, this ad was painted directly on the ground around real tennis courts, making it appear as though the courts were inside a giant Sony PSP, and the live game was a virtual game on the screen.

The interesting idea by the Sc…

Pearle Vision Helps Mothers With Adoption

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Well, damn! Who knew choosing an eyeglass retailer had anything to do with adoption?

CW Sells Sunday Night to Outside Programmer

NEW YORK (AdAge.com) — CW is set to announce that it is turning over its Sunday-night air to Media Rights Capital, an independent company that finances TV programs and movies, according to people familiar with the situation.

Homemade Fuel – EFuel 100 MicroFueler (VIDEO)

(TrendHunter.com) With the never ending increase in gas prices, people have started to think about fuel alternatives. E-Fuel Corporation, a company in California, has introduced the EFuel 100 MicroFueler, a device that weighs about 200 pounds, that uses 110 or 220 volt power supply and a wastewater drain that is jus…

Retro Telephone Bags – Betsey Johnson’s Call Me, Betsey (GALLERY)

(TrendHunter.com) Designer Betsey Johnson put out this handbag collection called “Call Me, Betsey.”

Obviously the eccentric Betsey got her inspiration from retro rotary phones. You can see this motif all over the colorful, juvenile-oriented products. I favor the little blue plastic hand bag because it reminds me of…

Stealth Viral Ads – Did Levi’s Dupe Us with “Guys Backflip into Jeans”?

(TrendHunter.com) My suspicion radar went off recently when Trendhunter featured a recent YouTube viral video, Guys backflip into jeans , when I saw it had been uploaded by a new username hosting only this video.

Now I am happy to find I was not the only skeptical one. Gawker brands it as a stealth ad for Levi’s je…

Hygienic Shockvertising II – Carre Fresh: Wipe Whatever You’ve Touched (GALLERY)

(TrendHunter.com) My favorite TrendHunter, Lourdes recently shared a truly disgusting and troubling (for anyone with insect phobia) campaign with us that illustrated the importance of hand sanitizers through the use of insects. These new print ads for Carre Fresh follow a similarly disgusting, but less creepy formula…

Free Range Humans – Disturbing Pro-Vegan Ads

Here is a marketing idea I hope NEVER becomes a popular trend.

If there ever was a picture worth a thousand words, this could be it. I was mortified when I saw it, and for the record, I’m not a vegetarian.

The “Free Range Whole Human” was packaged in plastic wrap, in the posture of a Thanksgiving…

Screw Consumers and User-Generated Content! Win $25,000 Yourself

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You’d think with $25,000 up for grabs and with industry creatives having a “leg up” on the competition, there’d be a flood of industry types entering Budget’s Flip for Budget video contest.

In a world … where your voice is your life

At some point, everyone — at least everyone in advertising — has wondered what daily life must be like for those baritone voice talents. (I can personally vouch for the fact that Hal Douglas really does talk like that.) Now their secret lives are revealed, thanks to sketch comedy troupe POYKPAC. Via Presurfer.

—Posted by David Griner