(TrendHunter.com) Google In Game Advertising is a really cool new way to generate revenue. Gamers, publishers and developers all over the world get the chance to earn money and get informed on the types of things that entice…
(TrendHunter.com) Almost as universally understood as money is the human desire to party. A party atmosphere allows us to let our hair down, whether it involves alcohol or not, socialize with friends and even make new acquaintances.…
(TrendHunter.com) We all know you want to look good when soaking up the rays poolside, but if your chaise lounger looks as good as you do, then you need the Zull Chair 360-degree revolving outdoor lounger.
Available in…
(TrendHunter.com) Poor little Disaster Girl–she’s seen fires and mounting national debt, raging storms, a disgraced president, and so much more. This little unknown ‘Disaster Girl’ is a picture with a transparent background…
(TrendHunter.com) This touch-capable mirror will not only let you draw on your reflection, but it will also let you call up and read digital text (perhaps newspapers and weather one day) or play games. It’ll sure make brushing…
NEW YORK (AdAge.com) — First it was Jerry Seinfeld, then it was Deepak Chopra. Now, Microsoft is introducing another star as part of its new consumer ad campaign: you.
(TrendHunter.com) For all of us shackled to our laptops, the persistent issue of our notebook computers overheating has been addressed in a number of ways. Many of them
The passive, fanless Gigabyte Roll Pad provides…
(TrendHunter.com) Even if the dollar is on a downhill landslide against the Euro, now is still as good a time as ever to visit the other side of the pond.
Destination: the soon-to-open ME Hotel, Barcelona’s newest 30-storey…
NEW YORK (AdAge.com) — The company that popularized pomegranate juice, Pom Wonderful, is looking to stake its claim in the energy-drink arena, introducing PomX Iced Coffee with an irreverent marketing campaign targeted to 18- to 24-year-olds with taglines such as "Wake the F Up" and "Yes officer, I'm completely buzzed."
(TrendHunter.com) The Particle Zoo was created to raise awareness and encourage a curiosity in particle physics, which got a boost of public interest recently with the Large Hadron Collider.
Julie Peasley is the Particle…
(TrendHunter.com) To begin, I must marginally defend the Twin Towers tattoo, as he got it done as a memorial. He could have perhaps done without the fire, however.
That out of the way, what is going on with these people?…
(TrendHunter.com) The injuries keep adding up on the ‘Dancing with the Stars’ set; after being taken to the hospital last week for stomach pains, Julianne Hough has been diagnosed with endometriosis and will have her appendix…
(TrendHunter.com) Won Park is a master origamist. His work covers a wide range of subject matter, but these origami spacecrafts are especially fun. From the Starship Enterprise to Tie Wing Fighters and the Millenium Falcon,…
We were lucky enough to get invited to the pre-screening of Role Models, which comes out…we dunno when…but it was funny in that Paul Rudd plays the biggest ass, and Sean William Scott busts out the tried-and-true idiot. Oh wait, it says it right there on the ad. November 7th is the big day people. Have a drink or three and check ‘er out.
Back to advertising, we’re happy to see the campaign took a simple step to getting at us. See the above exhibit, and click continued to get the rest of what we saw while cruising through the Times Square hell that is the subway.
Seeing the ads after the movie made us like them more than previously. But we attribute that to a phenomenon we call the “hey that’s the same car I’m driving” effect. Here’s how it works: ever notice that when you sit behind the wheel of a car that’s new to you — whether you bought it or borrowed it from a friend or rented it — when you begin driving this previously foreign vehicle (not in the Eurpoean sense — in the ‘this is new to me’ sense), you notice other cars like it everywhere.
That’s what our experience was like. We saw the movie, then saw the ads and because we enjoyed ourselves at the film, we got all excited about the posters. It’s an important aspect of branding we tend to forget about. It’s just important to make the customer feel happy after they’ve bought the product as it is trying to get them to purchase it to begin with. See why, after the jump.
More: “Martin Scorese Interrupts Your Movie“
function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();
New Career Opportunities Daily: The best jobs in media
MINNEAPOLIS (AdAge.com) — Had it rained in Nashville, they still would have played the "Monday Night Football" game on ESPN between the Tennessee Titans and Indianapolis Colts. And in the unlikely event it would have rained on the set of ABC's "Dancing with the Stars," the contestants could channel Don Lockwood (Gene Kelly) in "Singing in the Rain." But as tough as Major League Baseball players get during a grueling 162-game season, sometimes it's just too wet to finish a ballgame, which is what happened in Philadelphia last night when play was suspended in the bottom of the sixth in a tense Game 5 of the World Series.
(TrendHunter.com) Every four years, we elect someone to lead our country, to inspire the world, to make our lives better. People from both sides of the political spectrum, and everywhere in between, have the chance to utilize…
CHICAGO (AdAge.com) — "The Sopranos" may be old on the air, but it's new to the wine shelf. HBO's New Jersey mob drama, which famously went dark in June 2007, is extending its brand into a new series of Italian wines that will retail from $12 to $30 and include Sangiovese, Pinot Grigio and Pinot Noir varieties.
The film studio said third-quarter revenue slipped despite the strong performance of the movie Kung Fu Panda.
(TrendHunter.com) A five part Big Brother for Zombies (yes, really) began this week in the UK on channel E4.
Called Dead Set, it is an original, five-part drama written by Charlie Brooker. It is set in a fictional Big…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
