Safety Innovations for Firefighters – The Life Pebble (GALLERY)

(TrendHunter.com) At the recently held Seoul Design Competition, the safety of brave firefighters served as the inspiration for the grand prize winners Kim Woo-sik and Jun Yoo-ho from Konkuk University in Korea. The two…

15 Drug-Free Performance Enhancers – Steroid Alternatives for Deuce McAllister (CLUSTER)

(TrendHunter.com) It must be frustrating for superstars like football player Deuce McAllister to get caught using steroids, but it’s far more harmful to the hundreds of players that make their way up the ranks the right…

Watches with Shutters – The Storm London MK V (GALLERY)

(TrendHunter.com) It is human nature to make simple things complicated. This MK V watch from Storm London is a perfect example of a simple timepiece made impossibly complicated.

A conventional wristwatch has a face which…

Make the Sale, Then Go Paint Your Masterpiece

“Consumed” columnist, Rob Walker, takes on a subject today that has the power to upset, annoy and challenge people who build brands for a living.

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That’s right, Billy Mays is the subject of an article in The New York Times Sunday Magazine. Pretty highbrow territory for the master of yell-and-sell.

Walker points out that despite Mays ubiquity, he’s not for everyone.

Bob Garfield, a columnist for Advertising Age, recently argued that data-mining techniques — using information consumers volunteer on social-networking sites like Facebook to focus marketing more precisely — will replace loud and endlessly replayed commercials. In fact, he used Mays as a one-man stand-in for the kind of selling tactics being swept aside.

I bet Garfield’s assertions make Mays laugh all the way to the bank. Social networks are great for the engaged audience that’s willing to work a little and pay even more attention. But what about the masses in their recliners? For them, Billy Mays provides solutions to common household problems.

Mays’ style of selling is effective, which gives me reason to pause. I work to put something smart out there in the marketplace in hopes that it will attract an audience. Mays, on the other hand, doesn’t bother with lofty notions about building relationships and making lasting impressions. He’s got hot cakes!

Rearview Glasses – Nike Hindsight Extends Peripheral Vision (GALLERY)

(TrendHunter.com) Nike’s Hindsight glasses are designed to help athletes like joggers and cyclists extend their peripheral vision. The idea is to enable the wearer to see objects behind him without having to look backwards.…

Cuddly Characters for Abuse Awareness – Piglet and Pooh Tackle Pedophiles (VIDEO)

(TrendHunter.com) I absolutely love this child abuse awareness video which aims to teach children the difference between ‘good touching’ like hugs from their parents and ‘bad touching’ of the inappropriate kind.

Employing…

Speakers Designed by Musicians – AeroSystem Home Audio System (GALLERY)

(TrendHunter.com) Jean-Michel Jarre, a French composer noted for his contributions to electronic music, presents a new speaker system for music lovers called the AeroSystem iPod Dock and Speaker.

The AeroSystem consists…

Computerized Cutlery – 3-in-1 Utensil Features Food Analyzer (GALLERY)

(TrendHunter.com) One of the innovative concepts presented at the Designparcours Munich 2008 exhibition is the IC3 Concept by designer Alex Schulz. IC3 is a computerized shaft that has interchangeable eating tools, a fork,…

Self-Cleaning Knife Blocks – Germ-Killing Kitchen Gadgets

(TrendHunter.com) The Germ Eliminating Knife Block is a new kitchen device that helps lessen the possibility of food poisoning and spread of food-borne diseases.

The Germ Eliminating Knife Block uses ultraviolet light…

DIY Fighting Robots – The Robocraft Boxing Kit (VIDEO)

(TrendHunter.com) The Robocraft Boxing Kit is the newest product of the Japanese toy company Tamiya. The robot toys look like the modern day counterpart of the Rock ‘Em, Sock ‘Em Robots, as they do nothing but beat the…

Crab-Inspired Electric Cars – The Hyperion (GALLERY)

(TrendHunter.com) Making an electric car that looks like a giant crab eater ready to devour anybody that gets in its path may not be the best way to go, design-wise. But car designers like Marco Aurelio Galan Henriquez…

Designer Jewelry Collaborations – Cross-Discipline Teamwork for Unique Accessories (GALLERY)

(TrendHunter.com) It’s interesting to me that designers collaborate so fully and openly. I guess it shakes the creativeness to work with totally different disciplines.

Carmen March and Suarez, for example, have enhanced…

Modern Action Figures – From Easter Bunny Barack to Robin Hood Obama (GALLERY)

(TrendHunter.com) If you thought the Barack Obama action figures and dolls could not get more outlandish, you were dead wrong.

Animal points us to the eclectic collection of Obama action figures we see here was exhibited…

Must-Have Men’s Shoes – Everyday Kicks for the Modern Man (GALLERY)

(TrendHunter.com) OK, guys, choose your shoes. Remember when you only needed three pairs? The brown pair, the black pair and sneakers? Gone, bro. If you want the ladies to look at you, then you need to give them something…

Men’s Weatherproof Footwear – Guys’ Shoes for a Rainy Day (GALLERY)

(TrendHunter.com) Alright, so some of these shoes are not shoes but technically rubbers. Yeah, like “Don’t forget to wear your rubbers, son.”

Guys are paying more attention lately to quality footwear and investing heavily…

Geek TV Shows as Movies – Trailer and Stills from 2009’s ‘Star Trek’ Film (VIDEO)

(TrendHunter.com) Star Trek fans just got a treat with the first advance stills and the first trailer of the new Star Trek movie, which will be out in May 2009. These were released by Paramount and offers pictures of all…

Painted Models for Awareness – Bullets 4 Peace (GALLERY)

(TrendHunter.com) Bullets 4 Peace is Rafi Anteby’s way of making a strong fashion statement.

Anteby sent models on the runway with tiny thongs and body paint. Bullets 4 Peace normally refashions bullet casings into jewelry.…

Trekkie Feud – YouTube Gives Shatner a Shot At George Takei (VIDEO)

(TrendHunter.com) Star Trek’s Captain Kirk, William Shatner, wasn’t invited to the wedding of costar Mr. Sulu, George Takei. Shatner’s daughter Liz introduced the star to a new way to take the childish feud public without…

Virtual Wives for Weight Loss – Nagging Spouse Diet Reminders

(TrendHunter.com) It’s hard to keep on the straight and narrow when you are trying to lose weight. The Japanese have come up with a virtual nagging wife to solve that problem. Your “wife” will send you four emails a day…

Recycled Prison Couture – Fashion From Old Jail Shirts (VIDEO)

(TrendHunter.com) These beautiful creations from LA-based fashion designer Raquel Allegra were made using discarded shirts from the LA County Jail.

The ultimate in eco-chic couture, Allegra transforms the reclaimed pieces…