Hasta La Creative!

We were lucky enough to get invited to the pre-screening of Role Models, which comes out…we dunno when…but it was funny in that Paul Rudd plays the biggest ass, and Sean William Scott busts out the tried-and-true idiot. Oh wait, it says it right there on the ad. November 7th is the big day people. Have a drink or three and check ‘er out.

Back to advertising, we’re happy to see the campaign took a simple step to getting at us. See the above exhibit, and click continued to get the rest of what we saw while cruising through the Times Square hell that is the subway.

Seeing the ads after the movie made us like them more than previously. But we attribute that to a phenomenon we call the “hey that’s the same car I’m driving” effect. Here’s how it works: ever notice that when you sit behind the wheel of a car that’s new to you &#151 whether you bought it or borrowed it from a friend or rented it &#151 when you begin driving this previously foreign vehicle (not in the Eurpoean sense &#151 in the ‘this is new to me’ sense), you notice other cars like it everywhere.

That’s what our experience was like. We saw the movie, then saw the ads and because we enjoyed ourselves at the film, we got all excited about the posters. It’s an important aspect of branding we tend to forget about. It’s just important to make the customer feel happy after they’ve bought the product as it is trying to get them to purchase it to begin with. See why, after the jump.

More: “Martin Scorese Interrupts Your Movie“

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