(TrendHunter.com) If I was to say subliminal imaging is hidden on packaging you would expect something spy-like, risque or dangerous. Unfortunately, you won’t be getting that here, but you’ll see something else equally…
Sheraton’s Ultimate Paper Football Challenge is a little mindless fun for a slow workday.
(TrendHunter.com) No longer can a city win the Olympics without a wholesale spending of tax dollars to make the city pedestrian and athlete friendly. The first permanent bridge has been installed for the London 2012 Summer…
Colorado’s Department of Public Health and Environment uses the image of a coffin nail to declare, “The Cigarette is Dead!”
It seems I have an unexpected ally in my disdain for Baz Luhrmann’s Australian tourism ads. As much as it pains me, I share my opinion with Paul “Crocodile Dundee” Hogan, who claims that the ads “make the common mistake of focusing on … beaches and the Outback,” instead of more specific elements of Australian culture. It’s worth noting that the former movie star and current alleged tax evader was in the wildly popular “shrimp on the barbie” ads that portrayed Australians as dim, ineloquent ruralites who nevertheless understood the finer points of relaxation. Of course, he also bagged Linda Kozlowski with that act, so maybe he was on to something.
—Posted by David Kiefaber
LONDON – Work Club is the first advertising agency to use a new Facebook application that allows users to interact with their Facebok friends on other websites.
How long can libraries—repositories for the print pages that become more outdated every day—last in the age of instant information? They’re probably already as marginalized as the morning newspaper in terms of usefulness and functionality. Allen & Gerritsen does a good job of putting human faces on the brick-and-mortar neighborhood knowledge banks in a campaign touting the historic Boston Public Library system. The ads star real librarians as “heroes” willing to share what they know with smiles and good humor. (No stereotypical stern-faced patron-shushers here.) The effort subtly celebrates libraries’ heritage as a vibrant part of the communities they serve and focuses on the dedication, knowledge and courtesy of the BPL staff. People sharing what they know, rather than Googling until their fingers go numb, is what this campaign is about. Still, I can’t help feeling a bit sorry for learned folks whose value to society is cloesly tied to their performances at the local bar’s trivia night. The ads ask, almost wistfully, “What do you want to know?” There’s no need to inquire about the future of libraries. We already have the answer.
—Posted by David Gianatasio
LONDON – IDS, the sales house for Virgin Media TV, UKTV and Setanta Sports, has negotiated a six-figure sponsorship deal with the COI, on behalf of The Royal Marines, promoting careers across three separate TV channels.
An old saying goes that soccer (or rather, football) is a game watched by gentlemen and played by thugs, while rugby is a game watched by thugs and played by gentlemen. However, this humorous commercial promoting the Czech rugby league would like to clarify that soccer is played not by gentlemen or thugs … but by a bunch of girls worried about how their hair looks. Spot by Mather Communications in Prague.
—Posted by Tim Nudd
LONDON – The BBC has suspended Russell Brand and Jonathan Ross from broadcasting with immediate effect after a decision by director-general Mark Thompson, hitting a number of shows from tomorrow.
LONDON – AOL has unveiled its revamped money and finance site with a range of investment and personal finance tools to help consumers better navigate the credit crunch.
LONDON – Convicted sex offender Gary Glitter is expected to receive up to £100,000 in royalties after computer firm Hewlett-Packard (HP) used a cover of one of his songs in a US ad to promote its new touch-screen model, TouchSmart TV.
LONDON – Presidential candidate Barack Obama will appear in a 30-minute campaign infomercial on three major US television networks tonight before game five of the World Series.
LONDON – James Booth, co-founder of digital marketing firm Tangozebra, has joined Hot Cherry as a non-executive director.
LONDON – Games developer THQ is the title sponsor of WWE’s Survivor Series Tour across Europe, as part of a long standing tie-up with the entertainment brand.
BATAVIA, Ohio (AdAge.com) — It's going to be a private-label Christmas, or so data from an Information Resources Inc. survey of 1,000 consumers indicate. The firm projects consumer spending to hold up at around 2007 levels, though consumers will hunt hard for bargains and be reluctant to use credit cards.
LONDON – Carl Barat, from the band Dirty Pretty Things, and drag queen Jodie Harsh are among the celebrities lined up by Pepsi Max to push its MySpace music venture.
LONDON – The Direct Marketing Commission has recruited Danny Meadows-Klue to its board to strengthen its expertise in regulating online advertising, email, social media and emerging digital platforms.
NEW YORK – Millions of books, including out-of-print titles, could be made available via Google after the search company settled a lawsuit brought by publishers and authors over its book-scanning project.
LONDON – ‘Spooks’ attracted 5.1m viewers on BBC One for the second episode of the new series, winning the prime-time slot but down 400,000 on the previous night’s opening episode, according to unofficial overnight figures.
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