Hasta La Creative!

Another top lady is taking on the recession with gusto. Farah Ramzan Golant, head of Abbott Mead Vickers, knows her shop is going to weather the storm. The Independent is clocking the shop’s annual billings at 383m pounds for the past four years.

“I’m very happy in my own skin. Farah is Arabic for joy,” she says. “My ethnicity has never counted against me. People say to me ‘Have you ever had to work harder to play in a man’s world?’ I don’t believe that to be the case. You hear about agencies that are ferociously combative, but we are a very people-orientated culture and that has made it really easy for me.”

Now, there’s some pleasant words, some pleasant news on this bitterly cold Monday morning. Golant became the steward of the agency four years ago and spent the first battling to hold onto business. She maintained those account and went on to lead her team to win 14 out of 17 pitches in the past few years.

Andrew Robertson, head of parent company BBDO, has called Golant “a good man in a blizzard.” And perhaps, with her four languages and tough spirit, maybe he’s got a point. Asked about the advertising downturn in 2009, Golant said:

“If we are now looking at a significantly choppy 2009, I say ‘good’. Let’s get going, let’s grow our share.”

More: The Issues Behind The Issues Of BBDO’s AOR Win On Starbucks

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New Career Opportunities Daily: The best jobs in media

Ever wonder how much Apple spends to keep John Hodgman and Justin Long and pretty much every major motion picture and TV show schilling their wares? Well, according to an SEC document unearthed by B|Net, $486 million (in 2008).

Wow, that’s more than 150 percent over Microsoft. But hey, at least they’re effective, right? In 2007, Apple dropped $467 million, and $338 million in 2006. But was it money well spent? Per B|Net’s Lindsay Blakely;

“According to IDC’s most recent figures, Apple grabbed 8.2 percent of the U.S. desktop/laptop combined market. That puts Apple in the #3 slot behind Dell (29.4 percent) and HP (25.3 percent).”

More: “W+K Flirts With Apple”

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New Career Opportunities Daily: The best jobs in media

LONDON – Staples steps into the mundane reality of Santa’s office in a documentary-style ad created by McCann Erickson London.

Should Twitter charge businesses that use it for troubleshooting or consumer feedback?

LONDON – WPP chief executive Martin Sorrell is being awarded the Freedom of the City of London today (November 24), an honour previously bestowed upon Princess Diana, Nelson Mandela and Winston Churchill.

LONDON – Consumers are growing increasingly indifferent to “meaningless” celebrity endorsers, such as Kerry Katona and Denise Van Outen, instead preferring celebrities who fit the brand image, according to research.

LONDON – The number of consumer complaints made to Ofcom about silent calls have more than trebled in a year, prompting the media regulator to release new guidance notes for those affected.

– Tom Messner on web two-dot-oh: “TV was still social medium in 1965 as people gathered around it; nobody gathers around the Internet unless you think that everyone is gathering around it at any time.”

(TrendHunter.com) There is gallery after gallery of pulp covers spreading around the net crazily fast.

In case you don’t know, pulp magazines were inexpensive fiction magazines widely published beginning in the 1920s…

Keeping women young since 1970.

Advertising Agency: Saatchi and Saatchi
Creative Directors: Suhas Parab, Shormishta Mukharji
Art Director: Vihar Patkar
Copywriter: Ritabrata Saha
Photographer: Suresh Natarajan
Other additional credits: Vinayak Kurade
Published: December 2007