Hasta La Creative!

Creativity has named it’s 50 for 2008 with a smashing cover (see it big here). You can get more info on all the winners here, but the men and women who made the list of high minded, classic philosophers (love it or hate it) are:

Frank Lantz and Kevin Slavin, area/code
Scott Vitrone, TBWA/Chiat/Day N.Y.
Tony Granger CCO, Saatchi & Saatchi, New York
Geoff Edwards, T.A.G
Jon Kamen and Frank Scherma, @radical.media
Laura Klauberg, Senior VP, global media, Unilever

continued…

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New Career Opportunities Daily: The best jobs in media

LONDON – Media 360, the global media industry’s leading conference, will take place in Berkshire from 13-15 May, 2009.

Advertising Agency: TBWA\MAP, Paris, France
Executive Creative Directors: Sébastien Vacherot, Manoelle Van der Vaeren
Art Director: Stéphane Lecoq
Copywriter: Alban Pénicaut
Art Buyer: Vanessa Barbel
Advertiser’s Supervisor: Alain Serrie
Account Supervisors: Jocelyn Jarnier, Christelle Delarue
Director: Philippe Gamer / Fred Remuzat
Producer: Alexandre Calogeropoulos
Post-production image: Space Patrol / TBWA ELSE Christian Delhaye
TV Post-production: TBWA ELSE / Severine Damolini
Sound: TBWA ELSE/ Alexandre Fay-Keller – Fabrice Pouvreau, Valery Pellegrini
Music: M83 / EMI France

LONDON – Exclaimer, a provider of mail utilities and software add-on products for Microsoft Exchange, has signed digital direct agency Cheeze to its paid search and SEO account without a pitch.

Another top lady is taking on the recession with gusto. Farah Ramzan Golant, head of Abbott Mead Vickers, knows her shop is going to weather the storm. The Independent is clocking the shop’s annual billings at 383m pounds for the past four years.

“I’m very happy in my own skin. Farah is Arabic for joy,” she says. “My ethnicity has never counted against me. People say to me ‘Have you ever had to work harder to play in a man’s world?’ I don’t believe that to be the case. You hear about agencies that are ferociously combative, but we are a very people-orientated culture and that has made it really easy for me.”

Now, there’s some pleasant words, some pleasant news on this bitterly cold Monday morning. Golant became the steward of the agency four years ago and spent the first battling to hold onto business. She maintained those account and went on to lead her team to win 14 out of 17 pitches in the past few years.

Andrew Robertson, head of parent company BBDO, has called Golant “a good man in a blizzard.” And perhaps, with her four languages and tough spirit, maybe he’s got a point. Asked about the advertising downturn in 2009, Golant said:

“If we are now looking at a significantly choppy 2009, I say ‘good’. Let’s get going, let’s grow our share.”

More: The Issues Behind The Issues Of BBDO’s AOR Win On Starbucks

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New Career Opportunities Daily: The best jobs in media

Ever wonder how much Apple spends to keep John Hodgman and Justin Long and pretty much every major motion picture and TV show schilling their wares? Well, according to an SEC document unearthed by B|Net, $486 million (in 2008).

Wow, that’s more than 150 percent over Microsoft. But hey, at least they’re effective, right? In 2007, Apple dropped $467 million, and $338 million in 2006. But was it money well spent? Per B|Net’s Lindsay Blakely;

“According to IDC’s most recent figures, Apple grabbed 8.2 percent of the U.S. desktop/laptop combined market. That puts Apple in the #3 slot behind Dell (29.4 percent) and HP (25.3 percent).”

More: “W+K Flirts With Apple”

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LONDON – Staples steps into the mundane reality of Santa’s office in a documentary-style ad created by McCann Erickson London.

Should Twitter charge businesses that use it for troubleshooting or consumer feedback?

LONDON – WPP chief executive Martin Sorrell is being awarded the Freedom of the City of London today (November 24), an honour previously bestowed upon Princess Diana, Nelson Mandela and Winston Churchill.

LONDON – Consumers are growing increasingly indifferent to “meaningless” celebrity endorsers, such as Kerry Katona and Denise Van Outen, instead preferring celebrities who fit the brand image, according to research.