(TrendHunter.com) February 2025 jewelry trends highlight the fusion of technology, tradition, and luxury craftsmanship in wearable accessories.
Ultrahuman introduced its ‘Rare’ smart ring collection at CES 2025,…
The Super Bowl is great, but we can’t all be winners. Just ask the Kansas City Chiefs. And that goes with the advertisers as well. A lot of ads fall flat, and tomorrow, we’re going to have some hard metrics that show definitively which ads were winners and which ads were losers. But for now,…
THE AD: Antonio Banderas opens his Bosch fridge, marvels at its freshness-preserving tech, and–bam!–he’s no longer just Antonio; he’s tuxedo-clad Antonio Bosch-deras, oozing suave confidence. Meanwhile, a construction worker morphs into a “Macho Man” Randy Savage-esque wrestling legend, complete with over-the-top theatrics, all thanks to…a Bosch power tool? The two strut, pose, and flex their…
Em sua primeira aparição no Super Bowl desde 1998, a Nike apresenta “So Win”, um comercial em preto e branco que coloca mulheres atletas no centro das atenções durante um dos eventos mais dominados pelo esporte masculino. Por que importa: O momento marca não só o retorno da marca ao evento após quase três décadas, …
Leia Celebrando atletas mulheres, Nike volta ao Super Bowl após 27 anos na íntegra no B9.
Em uma abordagem mais contemplativa para o Super Bowl, a Jeep apresentou “Owner’s Manual”, um comercial de dois minutos estrelado por Harrison Ford que mistura reflexões sobre liberdade com a apresentação de sua linha completa de veículos. Por que importa: A Stellantis, dona da Jeep e Ram, foi a única montadora presente no Super Bowl …
Leia Harrison Ford protagoniza comercial intimista da Jeep no Super Bowl 2005 na íntegra no B9.
Apostando em um visual distinto dos tradicionais comerciais repletos de celebridades, a OpenAI fez sua estreia no Super Bowl com “The Intelligence Age”, filme que usa pontos pretos sobre fundo branco para traçar uma linha do tempo das grandes invenções humanas. Por que importa: O comercial de US$ 14 milhões marca a primeira grande campanha …
Leia OpenAI estreia no Super Bowl com comercial minimalista sobre evolução humana na íntegra no B9.
Fetch is hoping to become a mainstream name with its first Super Bowl ad. The 30-second ad, called “The Big Reward,” stars CEO and founder Wes Schroll pitching Fetch as “America’s rewards app” before explaining why the company is running a Super Bowl ad: Fetch is giving away $10,000 every second during the last two…
Yahoo didn’t just get Bill Murray for a Super Bowl ad. It basically rented his services for halftime. For its interactive campaign “Email Bill,” Yahoo recruited Murray for a 15-second commercial, a multi-part short story based on Murray’s photos and videos, and a “BillCam” livestream on Yahoo.com and Yahoo Sports. The campaign launched with the…
(TrendHunter.com) The February 2025 branding top list highlights some stylish marketing initiatives, as well as some campaigns centered on kindness and social good.
Brooklyn Museum, for example, entered a…
THE AD: For WeatherTech’s commercial, which was created by longtime agency partner Pinnacle Advertising and directed by Grammy winner Joseph Kahn, four “cougars” in their 70s are the stars of a music video-inspired ad set to Steppenwolf’s 1969 hit rock ballad “Born to Be Wild.” The quartet of Golden Girls go for a joy ride…
THE AD: Actress and writer Issa Rae is running late for her appointment at one of those dreary chain tax-prep places. She speeds through traffic, snares a parking place, and then stumbles out with a box full of receipts–only to find that the office is closed. Fortunately, it was all a bad dream and Rae…
For chief marketing officers, one of the perks of paying top dollar for a Super Bowl spot is getting to attend the game in person, courtesy of the broadcast network hosting the game. Instacart is advertising in the Big Game for the first time this year, which means CMO Laura Jones will be in the…
(TrendHunter.com) The February 2025 food round-up boasts health-focused snacking experiences, supply chain innovations, and streamlined tools to help consumers take control of what goes into their bodies.
Snacking…
(TrendHunter.com) February 2025 lifestyle trends highlight the convergence of technology, wellness, and sensory experiences, offering consumers innovative ways to enhance daily life.
The ‘AI-Powered Badminton…
So! We’re less than two hours away from the Super Bowl 59/LIX/Licks. Whatever happens, the ADWEEK team is on the ground to cover it. By on the ground, we mean congregated in the office, watching the many, many ads that’ll show up across all the different casts. If something crazy happens (Will Travis propose to…
(TrendHunter.com) February 2025 health trends highlight the growing demand for innovative, non-invasive wellness solutions designed for modern consumers.
Ceragem’s ‘Neuro Wellness Enhancer’ is a…
As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. “So Win,” created by Wieden+Kennedy Portland, will debut during Super Bowl 59 and aims to reach a global audience during one of the most-watched sporting events, which last year drew nearly…
When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both players and the league were eyeing a goal line in the distance. Two years later, the National Football League and its creative partners at 72andSunny have placed girls and women’s flag football at the center of their latest…
Too much of a good thing? Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they’d never heard of showing up at the party in the same dress as someone else. These are the double dippers of the 2025 Super Bowl–maybe it’s worth doing a…
The media company Lee Enterprises said a “cybersecurity event” had created havoc at dozens of its newspapers, prompting some to publish shorter editions or not print at all.
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